Social Media 4 Social Entrepreneurs


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A general PPT to accompany a teleclass on Social Entrepreneurs and Social Media, facilitated by Angela Adrar and hosted by La Trenza Leadership.

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  • Discuss particularities of the callThank you for joining us on this call.Different levels on the call so we will discuss some basics but feel that most of that information is easily available online (facebook/twitter). We will rapidly move into some new directions or less explored directions to social media that are beneficial to social entrepreneurs. I will be taking questions at the end so please note them.
  • Never has this been more true than today.Get statistics about Social Entrepreneurs in the US, in the UK, in the majority world.Resources and LinksMashable list of 10 of the best tools for entrepreneurs and LinksMashable list of 10 of the best tools for entrepreneurs
  • Similarities in Web 2.o and S.EReassess traditional ways of doing thingsCreative/passionate/authentic People/Cause/Issue centricMove beyond barriersVaried concept of valueFavors collaborationMix personal and professional interests
  • How are SE using Social Media now?
  • More people are using dynamic search engines YouTube Flicker Picassa to research. You tube is the second most popular search engine with only Google beating it. Bing and even twitter are getting closer as people begin to understand how to maximize searches better.Set up a google account that is all inclusive- Alerts, Feedburner, business accounts, document sharing, (without converting anymore) free google sites to set up splash webpages- internal websites. Google earth, googleReader (although with Twitter) just about obsolute. GOOGLE BUZZ-That we can discover together in another teleclass if you request it on the fb event page, via email or on the eventbrite site.
  • Difference between tags and keywords:Tags: Tags are well, tags as in the organizational method like you see on and other bookmarking services. They help label information for viewers to more easily find on the template.Keywords are just extra words attached to a given entry as meta-data, and those words are included in regular text searches, even though those words may not be displayed in the template output. A word on Multi-tasking smart phones have helped us manage our time more wisely.
  • Artistic –Design VenturesWilliam James Foundation Social Business Plan Competitions1 To 1 Funding and Grow VC and GlassPocket the Kiva for the Social Entrepreneur Crowdsourcing Funding options and Micro-Funding The Extraordinaries
  • Just like Fundraising or looking for investors, Friend raising is most successful when targetted. social networks to create new ways to reward those who demonstrate the most activity around socially-conscious activities.Its all about finding your niche and building it. The more specific the better different ways to work your angle.Tools that are helpful: Google for twitter. Search by word or hashtagTweet Deck/Lists Organize who you follow into certain groups, like environment or microfinance Real updates on keywords you want to follow. Similar to Google Alerts, but real time.Twitter Groups Find people with similar interestsTwibes Similar to #4. For example: it is good enough for the Dalai-Lama…
  • More information equals less attention to go aroundDistinguishing yourself from large Corporate Cause Related Marketing Strategies that have larger resources than you by:ChasePepsiUse your business as a case study and put human faces and stories to your Social Enterprise. Focus on long term and sustainability
  • As social entrepreneurs you know that 80% of the time you are working towards landing that next big contract and only 20% of the time you are working on it before you have to move again to setting up the next big gig. The same strategy is true of Social Media when it comes to doing business and sales. The time you spend building the relationship will determine the finally gig.
  • According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
  • Resources and LinksMashable list of 10 of the best tools for entrepreneurs
  • Social Media 4 Social Entrepreneurs

    1. 1. Linkedin/FB:Angela Adrar<br />Twitter @DancingSparrow<br />Email:<br />Blog:<br />Portfolio:<br />SMS/Phone: 202-439-7724<br />
    2. 2. Media 4Entrepreneurs<br />SOCIAL<br />“Never doubt that a small group of thoughtful, committed citizens can change the world. <br />Indeed, it is the only thing that ever has.”<br /><ul><li>Cultural Anthropologist and Writer </li></ul> Margaret Mead (1901–78) <br />
    3. 3. 2/23/2010<br /><br />3<br />Mix personal and professional<br />Varied concept of value<br />Reassess traditional ways<br />Social Entrepreneurship<br />Web 2.0 <br />People/Cause/Issue Centric<br />Move beyond barriers<br />Favors Collaboration<br />
    4. 4. Build Communities<br />2/23/2010<br /><br />4<br />Get Insight<br />Find Resources<br />Communicate<br />Do Business<br />
    5. 5.<br />2/23/2010<br /><br />5<br />Get Insight<br />
    6. 6. The Wal-Mart ofSocial MediaFree Web 2.0 toolsOrganizingSearching/AdvertisingAndroid techEnergy!!<br /><br />2/23/2010<br />6<br />Find Resources<br />
    7. 7. UP your SEO simply<br />Click, tag, keywords, link, real-time updates, cross-post,<br /><br />2/23/2010<br />7<br />The Revolution will be led by the Multi-tasker<br />
    8. 8. Chasing the “Value” TrailMicro Finance/Funding and Crowdsource Help <br /><br />2/23/2010<br />8<br />
    9. 9. Location Based <br />Foursquare, Google Latitude, Loopt, FireEagle<br />Issues based-Ning<br />Mission Based #SocEnt, Lists<br /><br />2/23/2010<br />9<br />Build Communities that matter;<br />“Friend-raising”<br />
    10. 10. Twitter for Social Entrepreneurship: The Top 100 Tweeps to Follow<br />by Jill Finlayson — last modified Jan 08, 2010<br /><br />
    11. 11. Segment DYnamic Messages<br /><br />2/23/2010<br />11<br />Communicate<br />NEW Social Grooming TRENDS:<br />SMS acronyms, poking, emoticons, status updates, 100s of followers, pics<br />Twitter Posts = 140 characters<br />Ideal You-Tube Video = 120 seconds. <br />Elevator Pitch: 60 seconds<br />Campaign style start and end dates<br />Free Online PR list:<br /><br />Shorten URLs:<br />Shrink Pics online:<br />
    12. 12. FINALLY: Do Business<br />2/23/2010<br /><br />12<br />
    13. 13.<br />13<br />Whatproblemscan Social Media solvefor my team?<br />
    14. 14.<br />14<br />WhatproblemscanSocial Media solvefor my Clients?<br />
    15. 15.<br />15<br />Explore Prospective Clients Promotions Build loyalty Move leads Pipeline Conceptual SellingManage Knowledge Internally Benchmark Competition Gain VisibilityShare Manage KnowledgeFindabilityPolls and Surveys Collaborate MapResearch<br />
    16. 16.<br />16<br />Traditional Marketing/SalesStrategy<br />Will you DANCE?<br />Social Media Strategy<br />
    17. 17. <ul><li>Some additional resources: http://citizeninspired.blogspot.com Media for Social Good case study submissions</li></li></ul><li>Thank you for your time.Your feedback is valued!Questions?<br />Linkedin/FB: Angela Adrar<br />Twitter @DancingSparrow<br />Email:<br />Blog:<br />Portfolio:<br />SMS/Phone: 202-439-7724<br />