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Merged may 19 webinar


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Merged may 19 webinar

  1. 1. Civic Engagment and Online Social Networking Campus Compact May 19, 2010 Presenters:
  2. 2. Self Assessment <ul><li>Facebook – how often? </li></ul><ul><li>Number of Email Accounts </li></ul><ul><li>Twitter – who do you follow </li></ul><ul><li>Website – regular updates </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Posted on YouTube </li></ul><ul><li>Have a blog </li></ul><ul><li>Favorite blog to read </li></ul><ul><li>Use Wikis </li></ul>
  3. 3. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
  4. 4. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from
  5. 5. Social media is a conversation between people… Supporters Participants Audiences Donors Thought Leaders And guess what??? The conversation is NOT controlled … Not organized … Not on message …
  6. 6. There are over 133 million bloggers creating 900,000 blog posts every 24-hours. If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users. Wikipedia currently has more than 13 million articles in more than 260 different languages. Social Media Use
  7. 7. Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month. Formed in 2004, Flickr now hosts more than 3.6 billion images. Close to 20 hours of video are uploaded to YouTube every minute. The average U.S. Internet user spent an estimated 68 hours online (both at home and at work). Social Media Use
  8. 10. Why Now? Better access to technology for the average user – higher speed internet connections, faster computers, better cell phones, etc Millennials are known as “ digital natives ,” having lived with the internet all of their lives . Young people are beginning to expect and demand others use online media to recruit , communicate , engage , and manage knowledge . Those who use technology will outlast those who don’t.
  9. 11. Why does it matter? Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate . This user-driven form of community development is becoming an essential driver of civic engagement . We need to be in touch with how our constituents interact and communicate both with us and each other. Web 2.0 and social media technologies will help strengthen and enhance traditional communication, recruitment and training strategies .
  10. 12. What am I missing out on? Viral nature of Web 2.0 and social media technologies Improved customer service Increased storytelling Better communication and collaboration
  11. 13. Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
  12. 14. Beth Kanter, Beth’sBlog CRAWL WALK RUN FLY
  13. 15. Capacity Beth Kanter, Beth’sBlog
  14. 16. How will you organize listening? Who will do the listening and responding ? Response policy ? How much time will you allocate? How will you analyze the results and share insights ? How will you know if listening has be useful ? Beth Kanter, Beth’sBlog
  15. 17. Blog Stay connected Easily share updates Quickly post recent information Promote upcoming events Disseminate best practices and share resources
  16. 18. Podcast Easily broadcast important information Create expert interviews Share conference sessions Encourage learner content production
  17. 19. Twitter <ul><li>Use as a listening tool </li></ul><ul><li>Gather and share information in your field </li></ul><ul><li>Distribute news and information </li></ul><ul><li>Communicate with your community </li></ul>
  18. 21. Video On Demand
  19. 22. Video On Demand Show people what your program is about Video Volunteer Desccriptions Demonstrate skills on video for easy referral Video updates with news and information Video record workshops and sessions
  20. 23. Photo and Slide Sharing
  21. 24. Photo and Slide Sharing Event support and continuation Group discussion of shared presentations Embedding of presentations in sites and blogs Maintain stock of training photos Encourage member/chapter photo sharing
  22. 25. Social Networking
  23. 26. Social Networking Nonprofit identity for communication with ‘fans’ Team and community support Aggregation of social media applications Information about events
  24. 27. Social Bookmarks
  25. 28. Social Bookmarks Collect, share resources Transmit as feed to your sites and blogs Supplement events and on-demand training
  26. 29. Wikis
  27. 30. Wikis Collaborative knowledge from team Collaborative management of resources Create a community of practice to facilitate communication, share knowledge, and generate effective practices Organize, consolidate and archive processes and procedures for large planning events like Days of Service or conferences
  28. 31. Virtual Worlds
  29. 32. Virtual Worlds Virtual conferences and seminars Resource “island” for education Team meetings and collaboration spaces Simulations
  30. 33. Example Facebook Causes Birthday Cause
  31. 34. Example LOLseals Photo Caption Contest Humane Society 3,000 submissions helped get about 2,000 new email addresses
  32. 35. Example MLK Day of Service
  33. 36. Example March of Dimes Video Contest
  34. 37. Challenges Productivity and Efficiency Firewall, security and bandwidth issues Confidentiality Policies Participation , or lack thereof Fragmentation
  35. 38. Social Media and Civic Engagement
  36. 39.  
  37. 40. Applying Social Media  
  38. 41. <ul><li>Website </li></ul><ul><li>    How often is it updated? </li></ul><ul><li>    Can students find opportunities online? </li></ul><ul><li>    Can organizations post opportunities online? </li></ul><ul><li>    other? </li></ul><ul><li>Advertising </li></ul><ul><li>    Facebook ads </li></ul><ul><li>    Facebook groups </li></ul><ul><li>    Online calendars </li></ul><ul><li>    E-mail lists </li></ul><ul><li>    other? </li></ul>Self-Assessment
  39. 42. Wentworth's Blogs
  40. 43. Facebook <ul><li>Community Service at Lesley University Facebook Group </li></ul><ul><li>Facebook Ads </li></ul>
  41. 44. Twitter <ul><li> </li></ul>
  42. 45.
  43. 46. In Courses <ul><li>Service-Learning course on Urban Revitalization: </li></ul><ul><li>Project for &quot;Olneyville Housing Corporation&quot; </li></ul><ul><li>- Surveyed foreclosed/abandoned properties in Olneyville neighborhood </li></ul><ul><li>- Criteria for prioritizing certain properties (condition, visibility, history, etc) </li></ul><ul><li>- Entered properties on a google map - </li></ul><ul><li> </li></ul><ul><li>  - entered photos in a public Flickr album </li></ul>
  44. 47. <ul><li>A map showing services and learning opportunities for high school-aged youth </li></ul><ul><li>(screenshot) </li></ul>
  45. 48. Assessment <ul><li>* Fewer people walking into the office; getting info online instead </li></ul><ul><li>* do they read newsletters? </li></ul><ul><li>* Count participation in many ways - facebook members & responses, twitter followers, tracking website hits </li></ul>
  46. 49. Reflection What did you learn that you can apply to your social media strategy? What help or resources do you need to move forward? What’s one small thing you can do?
  47. 50. Resources CNCS’s Resource Center TechSoup Beth's Blog: How Nonprofits Can Use Social Media NTEN: Nonprofit Technology Network