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Web2.0 for publishers in development


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This is a presentation as part of a training in the possibilities of using web2.0 for publishers in development from ACP countries. The training will be on October 30th, 2009

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Web2.0 for publishers in development

  1. 1. <ul><li>Web2.0 for publishing in development </li></ul>
  2. 2. <ul><li>Part 1: Trends in online communication </li></ul>
  3. 3. Web2.0 is a name for online services. Their features are interactivity, user-generated content and user-friendliness
  4. 4. Webtools and culture go hand in hand: people are now sharing freely on the web
  5. 5. <ul><li>Differences in use of social media: </li></ul><ul><li>Generations </li></ul><ul><li>Internet access (broadband/dial-up) </li></ul><ul><li>Private/professional use </li></ul>
  6. 6. <ul><li>New ways of communication bring new habits and routines </li></ul>
  7. 7. Use of social media in developing countries <ul><li>Internet access depends on precondition of electricity infrastructure </li></ul><ul><li>Lots of social media depend on high bandwidth (video, maps, etc) </li></ul>
  8. 8. But… <ul><li>80-90% has access to mobile phones </li></ul><ul><li>South Africa has 1.1 million Facebook members, Morocco 369,000, Tunisia 279,000, Nigeria 220,000, Kenya 150,000,and Mauritius 60,000. </li></ul><ul><li>Various users have discovered Ning and start networks </li></ul>
  9. 9. <ul><li>Part 2: </li></ul><ul><li>Some tools and examples </li></ul>
  10. 10. 1. RSS en RSS readers <ul><li>RSS gives a signal when something new gets posted on a site </li></ul><ul><li>RSS readers enable you to follow those signals easily </li></ul>
  11. 11. RSS examples <ul><li>A library assembled RSS feeds about Darwin </li></ul><ul><li> </li></ul><ul><li>Reuters shows the Ghanaian blogs on their country pages </li></ul><ul><li> </li></ul>
  12. 12. RSS examples <ul><li>EUFORIC offers various thematic information feeds as a service to its members </li></ul><ul><li> </li></ul>
  13. 13. 2. Weblogs <ul><li>Weblogs are online diaries </li></ul><ul><li>The culture of bloggers- share, read and comment – is called the ‘blogosphere’ </li></ul>
  14. 14. Weblog examples <ul><li>Pro-poor livestock blog </li></ul><ul><li>( </li></ul><ul><li>DFID blog tales from the frontline </li></ul><ul><li> </li></ul>
  15. 15. 3. Wikis <ul><li>A wiki is the simplest webpage for collaborative writing </li></ul><ul><li>Various people can edit- write, delete, change in a wiki </li></ul><ul><li>(voorbeeld birdflu wiki) </li></ul>
  16. 16. Wiki examples <ul><li>Agropedia for crops (combination with blog and forum) </li></ul><ul><li> </li></ul><ul><li>CGIAR knowledge sharing toolkit wiki </li></ul>
  17. 17. Wiki examples <ul><li>Akvopedia for water and sanitation </li></ul><ul><li> </li></ul><ul><li>Wikipedia in local languages (here: Wolof) </li></ul>
  18. 18. 4. Social networks and online communities <ul><li>Social network is an online space where people can share information with friends and network (eg. Facebook) </li></ul>
  19. 19. Social network/online community examples <ul><li>Ning on dairy development for professionals or progresonetwork for producer organisations </li></ul><ul><li> en </li></ul>
  20. 20. Social network/online community examples <ul><li>Web2fordev </li></ul><ul><li>Basic email list via Dgroups with resource section </li></ul><ul><li> </li></ul><ul><li>Web2fordev LinkedIn group </li></ul><ul><li> </li></ul>
  21. 21. 5. Social bookmarking <ul><li>Allows you to bookmark your favourite weblinks in public </li></ul>
  22. 22. Examples of social bookmarking and customized search engines <ul><li>Focuss is a customised search engine based on joint social bookmarking by researchers and others </li></ul><ul><li> </li></ul><ul><li>npk4dev is the tag of a group searching for knowledge management in development </li></ul>
  23. 23. 6. Microblogs/Twitter <ul><li>In 140 karakters you can share what you are doing or reading </li></ul><ul><li>‘ Followers’ read this, you read the updates from the people or organisations you follow </li></ul>
  24. 24. Examples of twitter <ul><li>UNHCR has >900.000 followers on twitter and uses it for interaction with stakeholders, follows >34.000 people back </li></ul><ul><li> </li></ul>
  25. 25. 9. Multimedia: photo/video/audio sharing <ul><li>Web2.0 services that allow you to share pictures, video or audio files (also: share powerpoint slides via </li></ul>
  26. 26. Multimedia examples <ul><li>UNICEF created podcasts about the earthquake in Pakistan. </li></ul><ul><li>The Worldbank has its own Youtube video channel ( </li></ul>
  27. 27. 10. Mobile phone <ul><li>No need to explain! </li></ul>
  28. 28. Examples of mobile phone <ul><li>Ushahidi allows monitoring of elections by mobile phone </li></ul><ul><li>Powerful combinations of phone- internet - radio </li></ul>
  29. 29. <ul><li>Part 3: How web2.0 changes publishing </li></ul>
  30. 30. The reader becomes a writer <ul><li>Video Brosdi </li></ul><ul><li> </li></ul>
  31. 31. Publishing process that can be supported by web2.0 <ul><li>Collaborative development of content </li></ul><ul><li>Online publishing </li></ul><ul><li>Transformation and repackaging of content (online- offline and offline- online) </li></ul>
  32. 32. Will publishing change? <ul><li>Web2.0 changes the role of the publisher. People are both creator and consumers of information </li></ul><ul><li>New technologies don’t replace the old technologies but offer new possibilities </li></ul><ul><li>Repacking of information in different forms will be important because of different preferences and levels of access to internet </li></ul>