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Social Media Mogul Session1


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This is the presentation done by J Texada introducing social media for use by faculty

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Social Media Mogul Session1

  1. 1. Social Media 101 Enhance your professional networks with integration of Social Media tools
  2. 2. Social Media? <ul><li>Social media – Online tools that use the </li></ul><ul><li>“ wisdom of crowds” to connect information in </li></ul><ul><li>a collaborative manner. </li></ul>
  3. 3. Social Media Use Data provided by GCI for M. D. Anderson Cancer Center 03/08
  4. 4. Social Media Use Data provided by GCI for M. D. Anderson Cancer Center 03/08
  5. 5. Social Media Use Discovery of social media resources begins within search engines Data provided by GCI for M. D. Anderson Cancer Center 03/08
  6. 6. Social Media Use The credibility of online health content is linked to physician endorsements Data provided by GCI for M. D. Anderson Cancer Center 03/08
  7. 7. Social Media Use - Professional <ul><li>Physicians are embracing podcasting, social networks, online video and blogs in large numbers </li></ul><ul><li>More than 25,000 physicians read and post to blogs and more than 80,000 participate in online communities </li></ul><ul><li>Not just the young docs who grew up on the Internet; all generations of physicians want to share their ideas through this new interactive medium </li></ul>According to a white paper from Manhattan Research, ‘Physicians and Web 2.0’…Physicians are more likely than consumers to use the web to access information Data provided by GCI for M. D. Anderson Cancer Center 03/08
  8. 8. <ul><li>Common activities online for physicians: </li></ul><ul><li>Sharing best practices </li></ul><ul><li>Seeking diagnosis assistance </li></ul><ul><li>Discussing industry trends </li></ul><ul><li>Continued education </li></ul>Social Media Use - Professional Data provided by GCI for M. D. Anderson Cancer Center 03/08
  9. 9. Social Media Types <ul><li>Online Communities </li></ul><ul><li>Video Sharing </li></ul><ul><li>Podcasting </li></ul><ul><li>Blogs & Message Boards </li></ul><ul><li>Microblogging </li></ul><ul><li>Wiki’s </li></ul><ul><li>Resource Sharing </li></ul>
  10. 10. Online Communities A social network site focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  11. 11. Online Communities - Linkedin
  12. 12. Online Communities - Facebook
  13. 13. Online Communities - Facebook
  14. 14. Online Communities - Sermo
  15. 15. Online Communities - Sermo
  16. 16. Video Sharing Video Sharing refers to websites or software where users can distribute their video clips . The bulk of them offer free services . Many services have options for private sharing and other publication options. Video sharing services can be classified into several categories, among them: user generated video sharing websites, video sharing platform / white label providers and web based video editing.
  17. 17. Video Sharing – YouTube
  18. 18. Video Sharing - SciVee
  19. 19. Podcasting <ul><li>A podcast is a series of digital media files which are </li></ul><ul><li>distributed over the Internet using syndication feeds for </li></ul><ul><li>playback on portable media devices (i.e. ipod, mp3 players) </li></ul><ul><li>and computers. </li></ul>The term podcast , like broadcast , can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting .
  20. 20. Podcasting - iTunes
  21. 21. Podcasting
  22. 22. Blogs A blog is a website where entries are made in journal style and displayed in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
  23. 23. Blogs – Running a Hospital
  24. 24. Blogs – Guest Blogging
  25. 25. Micro Blogging Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) Posts can either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web .
  26. 26. MicroBlogging - Twitter
  27. 27. MicroBlogging - Twitter
  28. 28. Online Communities - Assignment <ul><li>Follow Us on Twitter </li></ul><ul><li>The best way to begin to understand the power of twitter is to watch other users who you share interests with. If you have a twitter account, try follow these twitter users </li></ul><ul><li>- MDAnderson_News </li></ul><ul><li>- PhysRelations </li></ul><ul><li>- Cancerwise </li></ul><ul><li>Focusedonhealth </li></ul>
  29. 29. Wikis A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content. Wikis are often used to create collaborative web sites and to power community websites.
  30. 30. Wikis – Knol
  31. 31. Wikis – FLC
  32. 32. Wikis – MedPedia
  33. 33. Online Communities - Assignment Be a Part of a Community A small group of faculty have been working to develop a community dedicated to creating patient cases for mixed use Join the Faculty Learning Community wiki
  34. 34. Resource Sharing Resource sharing is the publishing or transfer of a user's content like digital photos, slide presentations online , thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through both websites and applications that facilitate the upload and display of files.
  35. 35. Resource Sharing -Slideshare
  36. 36. Resource Sharing - Flickr
  37. 37. Support from M. D. Anderson <ul><li>M. D. Anderson currently has a presence and supports </li></ul><ul><li>development of </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>iTunes </li></ul><ul><li>Flickr </li></ul><ul><li>Youtube & other online video channels </li></ul><ul><li>Del.ici.ous & other social bookmarking sites </li></ul>
  38. 38. Support from M. D. Anderson <ul><li>Read more </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Need help? </li></ul></ul><ul><ul><ul><li>Contact External Communications [email_address] </li></ul></ul></ul>