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  1. 1. Click Here Using New Media with Client Communities Using New Media with Client Communities <ul><li>Christopher Wulff, Communications Officer, </li></ul><ul><li>Community Social Planning Council of Toronto </li></ul><ul><li>Marco Campana, Online Capacity Development Coordinator, </li></ul><ul><li>Ontario council of agencies serving immigrants </li></ul><ul><li>October 23, 2008 </li></ul>
  2. 2. Click Here: Using New Media with Client Communities Agenda Agenda <ul><li>History </li></ul><ul><li>Web 2.0 - A New Generation </li></ul><ul><ul><li>5 Pillars of an Interactive Web </li></ul></ul><ul><li>Who’s online and what do they want from me? </li></ul><ul><li>Web 3.0 - The Next Generation </li></ul><ul><li>Demonstration and Discussion </li></ul>
  3. 3. Click Here: Using New Media with Client Communities History History <ul><li>Al Gore and the Internet </li></ul><ul><li>Web 1.0 - The first generation </li></ul><ul><ul><li>A closed community of special knowledge </li></ul></ul><ul><ul><li>A monopoly of one-to-many </li></ul></ul><ul><ul><li>It’s all shopping, pornography and dancing babies </li></ul></ul>
  4. 4. Click Here: Using New Media with Client Communities A New Generation: Web 2.0 A New Generation: Web 2.0 <ul><li>Five pillars of the modern internet </li></ul><ul><ul><li>Ease of Use </li></ul></ul><ul><ul><li>Trusted Networks </li></ul></ul><ul><ul><li>Citizen Journalism </li></ul></ul><ul><ul><li>Act/Pass(ive) </li></ul></ul><ul><ul><li>Media Rich </li></ul></ul>
  5. 5. Click Here: Using New Media with Client Communities Ease of Use Ease of Use <ul><li>CSS, xHTML, Ajax et al </li></ul><ul><li>Anybody can fill out a form </li></ul><ul><li>No more techies? </li></ul>
  6. 6. Click Here: Using New Media with Client Communities Trusted Networks Trusted Networks <ul><li>Peer-to-peer is an expectation and a preference (lived experience is most highly regarded) </li></ul><ul><li>With experts, interaction and accessibility is a priority </li></ul><ul><li>Examples of this are Del.Icio.Us, Stumble Upon, Forums, Etc. </li></ul>
  7. 7. Click Here: Using New Media with Client Communities Citizen Journalism Citizen Journalism <ul><li>Wordpress.com - more than two million blogs created in less than a year </li></ul><ul><li>Bloggers unite </li></ul><ul><li>Ties to historical processes of community engagement and storytelling </li></ul>
  8. 8. Click Here: Using New Media with Client Communities Act/Pass(ive) Act/Pass(ive) <ul><li>Web 1.0 vs. Web 2.0 </li></ul><ul><li>Thousands of bookmarks and nowhere to go </li></ul><ul><li>Expectation that you’ll send new things based on my (expressed!) interest </li></ul><ul><li>Examples (RSS, Twitter, Email feeds, more) </li></ul>
  9. 9. Click Here: Using New Media with Client Communities Media Rich Media Rich <ul><li>Web 1.0 vs. Web 2.0 (or how broadband changed my life) </li></ul><ul><li>Video and Audio and Photos (Oh My!) </li></ul><ul><li>User-centred and online creation </li></ul><ul><li>Examples (YouTube, Flickr, Blip, etc.) </li></ul>
  10. 10. Click Here: Using New Media with Client Communities Who’s online & what do they want from me? Who’s online & what do they want from me? <ul><li>Newcomers to Canada </li></ul><ul><li>Youth and Young Adults </li></ul><ul><li>Service Expectations </li></ul><ul><ul><li>Immediacy </li></ul></ul><ul><ul><li>Peer Networks </li></ul></ul><ul><ul><li>Consistency </li></ul></ul>
  11. 11. Click Here: Using New Media with Client Communities Web 3.0: The Next Generation Web 3.0: The Next Generation <ul><li>Open Social </li></ul><ul><li>Open Standards & Interoperability </li></ul><ul><li>Mobility </li></ul><ul><li>Accessibility (Speech Recognition and Text-to-Speech) </li></ul>

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