- The document discusses the Lean Startup methodology, which emphasizes quickly getting customer feedback through iterations to validate assumptions and business models. - Key principles include prototyping at low cost without waste, making 10 people love the product rather than 1000 people like it, and discovering the business model through experimentation rather than traditional development. - Customer interviews are identified as important to understand customer needs, with tips provided on how to conduct effective interviews by identifying targets, assumptions, questions, and active listening.

1. Designing for your
customers!
MBA Bootcamp

2. Ram and Sita plan a wedding

3. Iteration 1

4. Iteration 2

5. Iteration 3

6. Iteration 4

7. Iteration 5

8. Lean Method

9. Why Lean Startup?
• Customer tastes are uncertain
• Prototype at a low cost without much waste
• Quickly get customer feedback at each stage
• Change one parameter at a time
• Iterate! Iterate! Iterate!

10. Look to really impress a small
group of users who absolutely
cannot live without your product.
!
Make 10 people LOVE your product than have 1000
people LIKE your product.

11. Keep experimenting with the real world.

13. Don’t scale a company until:
• You know your customers
• You know what product/service you are building
• You know what the customers want
• You have setup the suppliers, team & partners
• You already have a way(s) to make money
• You are making a profit!

15. Your only goal as a startup founder is:
!
to discover the
business model through
experimentation.

16. Think. Make. Check.

17. Traditional Development is Risky

18. Reduce the risk by talking.

19. Traditional Development is Risky

22. How to do a customer
interview
1. Identify your target
2. Articulate your assumptions
3. Create a topic map
4. Craft the conversation prompts
5. Plan to listen after making your introduction

23. Let’s do it.

24. Sketch your customer

30. Sample Topic Map
Feels stressed
Works in the
tech park
Likes to drink
chai
Has a long
commute
Earns more
than 1 lakh per
month

31. Sample Interview
• Where do you work?
• Have you ever felt too stressed in the middle of the
day?
• What do you do to manage your stress those times?
• How often do you drink beverages outside?
• How long do you commute every day?
• What do you like/hate about coffee/tea shops?

32. User Interview
Find 2 others to interview.
Prepare 3 questions about
your product.
5 minute exercise.

33. Envision 6 uses of your
product.
5 minute exercise.

34. Let’s see a sample

35. With , canChai Yoga Ahmed
Relax mid-day Quench thirst Drink healthy
Buy Tea for home
Connect with other
fitness freaks Be Productive

36. With , can

37. Let’s see a sample
5 minute exercise.

38. Pick 1 top use case
Relax mid-day

39. Sample features
1. Massage chairs
2. Soothing music
3. Aroma
4. Dimmed lighting
5. Special Tea formula

40. Now, find 5 features to
enable that use case.
5 minute exercise.

41. 5 minute exercise.

42. Always build something a
few people love, a lot