Entrepreneurship
Workshop at IE
Workshop	
  Flow	
  	
  	
  	
  	
  	
  	
  	
  
• Check	
  In	
  |	
  Passion	
  
	
  
• Needs	
  &	
  Opportuni7es	
  
	
  
• Users	
  &	
  Customers	
  
	
  
• Idea7on	
  
	
  
• Lean	
  Canvas	
  &	
  Prototype	
  
	
  
How	
  might	
  we	
  provide	
  drinkable	
  water	
  
to	
  low	
  income	
  rural	
  communi9es?	
  
How	
  might	
  we	
  provide	
  premature	
  baby	
  
incuba9on	
  solu9ons	
  to	
  the	
  BoP?	
  	
  	
  	
  	
  	
  
How	
  might	
  we	
  redesign	
  the	
  	
  
biking	
  experience	
  for	
  the	
  BoP?	
  	
  	
  	
  	
  	
  
Converge	
  vs.	
  Diverge	
  
Flare	
  
Focus	
  
How	
  entrepreneurs	
  approach	
  empathy?	
  
•  Without	
  judgment	
  
•  With	
  a	
  beginner’s	
  eyes	
  
•  Curious	
  
•  Op9mis9c	
  
•  RespecGul	
  	
  

Expose.	
  Observe.	
  Engage	
  
The	
  challenge	
  for	
  this	
  exercise	
  

How	
  might	
  we	
  
________________?	
  
Iden9fying	
  Needs	
  &	
  Opportuni9es	
  
Team	
  1	
  

Team	
  2	
  

Team	
  3…	
  
Needs	
  &	
  Opportuni9es	
  
User	
  &	
  
Customer	
  
Interviewing	
  with	
  Empathy	
  
Quotes	
  &	
  defining	
  words	
  

Ac9ons	
  &	
  Behaviors	
  

Thoughts	
  &	
  Beliefs	
  

Feelings	
  &	
  Emo9ons	
  
Focus	
  on	
  the	
  user,	
  his/her	
  needs	
  &	
  the	
  insights	
  
User	
  

Need	
  

Insight	
  

Why?	
  
The	
  challenge	
  for	
  this	
  exercise	
  

How	
  might	
  we	
  
________________?	
  
User	
  &	
  Customer	
  
Idea7ng!	
  
7	
  Brainstorming	
  Principles	
  
•  Defer	
  Judgment	
  
•  Encourage	
  wild	
  ideas	
  

• Build	
  on	
  the	
  ideas	
  of	
  others	
  
•  Stay	
  focused	
  on	
  topic	
  
• Be	
  visual	
  
•  One	
  conversa9on	
  at	
  a	
  9me	
  
•  Go	
  for	
  quan9ty	
  
Idea9on:	
  Brainstorming	
  exercise	
  	
  

Stay focused and go for
Quantity!
Vote	
  using	
  selec9on	
  criteria	
  

“Most likely to succeed”!

Place two votes on the ideas that you think most
effectively address the challenge"

“Most likely to delight”!

Place two votes on the ideas that would
delight customers the most"

“Most breakthrough/
Innovative”!

Place two votes on the ideas that are most
innovative"
Lean	
  
Canvas	
  &	
  
Prototype	
  
Lean	
  Canvas	
  
Prototype	
  
Fail	
  early	
  &	
  o`en	
  
Too late to fail

$
Cost of
an
error

Prototype, fail
and learn early
and cheap

Project timeline

Launch
It’s	
  never	
  easy	
  

You	
  need	
  many	
  pilots,	
  tests	
  &	
  itera9ons	
  before	
  you	
  come	
  up	
  with	
  
the	
  product/service/experience	
  that	
  fascinates	
  your	
  costumers.	
  	
  
• Learning	
  by	
  doing!	
  
	
  
• Team	
  entrepreneurship	
  
	
  
• Global	
  Mindset	
  
	
  
• Much	
  more	
  than	
  Co-­‐Working	
  
	
  
• Social	
  Innova7on	
  
	
  
THANK YOU!
Social Innovation &
Entrepreneurship at IE

Twitter: @maxoliva36
max.oliva@ie.edu

Entrepreneurship Workshop at IE