This document describes a research approach that combines organizational ethnography and agent modeling to better understand organizational safety culture. It involves identifying key actors and factors through interviews and case studies, developing a conceptual model of their interactions, formalizing this into mathematical terms, implementing it as a computer simulation, running simulations to observe emergent results, and using the results to inform new research questions and data gathering. The goal is to capture the complex, emergent nature of how safety commitment develops among various organizational roles under social and organizational influences.