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Understanding Consumer And Social Buying Bahavior 4

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rajesh panda

The document summarizes consumer and organizational buying behavior. It defines consumer behavior and lists several factors that influence it, including culture, subculture, social class, and reference groups. It also discusses the family as a reference group and personal factors like age, occupation, and lifestyle. The document outlines the buying decision process and roles. It describes different types of buying behavior and the organizational buying process in 3 stages.

BusinessTechnology
1 of 19
Understanding consumer and Industrial Buying behavior Dr. Anil Mishra 9937635059, 09425452065 [email_address] Asian School Of Business Management
Consumer Buying Behavior ,[object Object]
Factors influencing consumer buying behavior ,[object Object]
[object Object]
Social class ,[object Object],[object Object]
Reference group ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Secondary group ,[object Object]
Family ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buying Decision ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Buying Behavior ,[object Object]
[object Object],[object Object],[object Object]
Buying Decision process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisational Buying Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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  • 1. Understanding consumer and Industrial Buying behavior Dr. Anil Mishra 9937635059, 09425452065 [email_address] Asian School Of Business Management
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