Consumer Behaviour
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The document discusses factors that influence consumer behavior and the consumer buying process. It outlines cultural, social, personal, and psychological factors that shape consumer decisions. These include culture, social class, reference groups, age, personality, and motivations. It also describes the different roles in the buying process, types of buying behavior, and the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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CONCLUSION.
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Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
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- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
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This chapter discusses how cultural, social, and personal factors influence consumer behavior and buying decisions. It covers key topics like socioeconomic classifications in India, psychological processes, consumer decision making models, and sources of information. The chapter questions ask how consumer characteristics and marketing programs impact buying behavior, and how marketers analyze the consumer decision process.
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Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
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- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
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The document discusses consumer and business buyer behavior. It describes the buyer decision process as having 5 steps - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses the adoption process for new products as having 5 stages - awareness, interest, evaluation, trial, and adoption. Finally, it outlines the business buying process and key differences between consumer and business markets.
Consumer behaviour
The document discusses key factors that influence consumer behavior and the consumer decision making process. It describes the consumer decision process as involving stages like need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Various psychological, social, cultural and demographic factors shape consumer needs and decisions at different stages. Studying how these factors influence consumers helps businesses better understand demand and marketing opportunities.
Mba marketing m-analyzing consumer markets - copy
The document discusses consumer behavior and the factors that influence purchasing decisions. It analyzes how cultural, social, personal, and psychological processes shape consumer behavior. It also outlines the buying decision process and discusses problem recognition, information search, evaluating alternatives, purchase decision, and post-purchase behavior. Finally, it examines theories of consumer decision making like involvement, variety seeking, heuristics and biases, and mental accounting.
consumer behaviour
1) The document discusses various factors that influence consumer decision making, including cultural, social, psychological, and individual factors.
2) It outlines the five stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
3) It also examines how cultural influences like values, reference groups, social class, and family roles impact consumer decisions.
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
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Consumer Behaviour
- 1. Analyzing Consumer Behaviour Pertemuan ke 4 Dosen : Shinta Rahmani, SE., M.Si
- 6. Hierarki Kebutuhan Maslow Kebutuhan Fisiologis Kebutuhan Keamanan Kebutuhan Sosial Kebutuhan Penghargaan Kebutuhan Aktualisasi diri
- 8. TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR