Consumer Behavior

What Influences Consumer Behavior……?

Consumer Behavior ,[object Object],[object Object]

Consumer buying behavior is influenced strongly by following four factors... ,[object Object],[object Object],[object Object],[object Object]

Social Factors :- ,[object Object],[object Object],[object Object],[object Object]

Social Factor Family Roles & Statuses Reference groups SOCIAL FACTORS

Groups : ,[object Object],[object Object]

Groups : continued… ,[object Object]

Family :- ,[object Object],[object Object]

Roles and Status :- contd. ,[object Object],[object Object],[object Object]

Roles and Status ,[object Object],[object Object]

Cultural Factor :- ,[object Object],[object Object],[object Object],[object Object]

Culture :- ,[object Object],[object Object]

Sub Culture :- ,[object Object],[object Object]

Social Class:- ,[object Object]

Personal Factors :- Lifestyle Occupation & economic circumstances Personality & self - concept Age & stage In the life cycle PERSONAL FACTORS

Personal Factors :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Age and Life cycle Stage ,[object Object],[object Object]

Occupation :- ,[object Object],[object Object]

Economic situation :- ,[object Object],[object Object]

Life Style :- ,[object Object],[object Object],[object Object]

Personality and Self concept :- ,[object Object]

Psychological Factors :- Psychological factors Motivation Perception Learning Beliefs & Attitudes

Psychological Factors :- ,[object Object],[object Object],[object Object],[object Object],[object Object]

Motivation :- ,[object Object]

Perception :- ,[object Object]

Beliefs and attitudes :- ,[object Object],[object Object]

Reference : ,[object Object],[object Object]

Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For any feedback kindly contact : [email_address] ,[object Object]

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