1. The document discusses various pricing objectives, methods, strategies, and considerations for setting prices. The key objectives discussed are survival pricing, maximizing current profits, maximizing market share, market skimming, and achieving product quality leadership. 2. Multiple factors influence pricing decisions, including costs, customer demand, competition, and the company's pricing policies. Different pricing methods are used in different market situations, like cost-plus pricing, target return pricing, and going rate pricing. 3. Adopting final prices requires considering impacts on other marketing activities, distribution channels, competitors, and regulations. A pricing structure is generally used that accounts for various customer segments, purchase conditions, and locations.

1. PRICING Suresh Patnaik

10. pricing in real word- the application Pricing policies followed by firms in actual practice. Analysis of various factors in pricing decisions. Relationship between the pricing objectives & the goals of firm. BICP( Bureau of Industrial Costs & Prices)

13. Illustration of the relationship of price to supply ( S ) and demand ( D ).