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How Personal Factors
influence consumer buying
behavior…?
 It is the study of How consumers select, buy, use and dispose off products to
satisfy their needs and wants.
 It refers to the actions of consumers in the
marketplace and underlying motives of
those actions.
Age
 As people grow, their needs change.
 Changes come in their tastes and choices.
 Age is important factor for market segmentation and marketing strategy.
Income
 Consumer purchasing power impacts his buying decisions.
 Sometimes choices are affected by affordability.
 Consumers can buy luxuries through money, not by choices.
Personality and self concept
 Consumer usually choose brand that match their own personality.
 Brand Personality is a set of human traits brand like sincerity, competence,
peaceful etc.
Life Style And Values
 Lifestyle mean the ways groups of consumers spend time and money.
 Some people are Time oriented and pay more
to get task on time.
 Others are Money oriented and prefer lower
cost products and services.

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Personal influence on consumer behavior

  • 1. How Personal Factors influence consumer buying behavior…?
  • 2.  It is the study of How consumers select, buy, use and dispose off products to satisfy their needs and wants.  It refers to the actions of consumers in the marketplace and underlying motives of those actions.
  • 3. Age  As people grow, their needs change.  Changes come in their tastes and choices.  Age is important factor for market segmentation and marketing strategy.
  • 4. Income  Consumer purchasing power impacts his buying decisions.  Sometimes choices are affected by affordability.  Consumers can buy luxuries through money, not by choices.
  • 5. Personality and self concept  Consumer usually choose brand that match their own personality.  Brand Personality is a set of human traits brand like sincerity, competence, peaceful etc.
  • 6. Life Style And Values  Lifestyle mean the ways groups of consumers spend time and money.  Some people are Time oriented and pay more to get task on time.  Others are Money oriented and prefer lower cost products and services.