With the increase in the render capabilities of search bots, the influence of Javascript on SEO is not only real, but growing in a way that demands attention from anyone serious about search optimization.
But most traditional web crawlers can’t see content and links rendered in JavaScript, like comment and recommendation widgets, despite the fact that search engines index this content routinely.
That's where Botify comes in!
Botify Keywords: Where Technical SEO Meets the Power of Keywords.
Get full visibility into the search ranking process.
With the addition of Botify Keywords, the Botify platform reconciles the power of real rankings from Google Search Console with technical SEO. For the first time, SEOs will be able to analyze and combine technical SEO and content indicators with ranking data in a single platform. Stop searching for data across several tools and learn how Botify can give you a complete understanding of your SEO performance in one place.
Decrypt Google’s Behavior with Botify Log AnalyzerBotify
Decrypt Google’s Behavior with Botify Log Analyzer
How many millions of views are you losing because your traffic driving pages aren’t even getting crawled by Google? Unleash the power of SEO log file analysis to maximize your crawl, gaining immediate ROI.
For enterprise websites, Google’s limited crawl resources mean that on average, almost 40% of the content on websites are left uncrawled. How can you fix that?
Learn how Botify Log Analyzer enables you to optimize crawl budget, generating increased conversion rates, using broad insights paired with URL level detail, alongside an unbeatable number of technical SEO KPIs.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
The GDPR: What, Why and How Botify is Compliant by DesignBotify
At Botify, we have a diverse international customer base, and we’ve always prioritized data privacy. Botify does not need any personal information to provide our service and all of our operations in the EU are already compliant with GDPR regulations.
As Botify was designed to respect privacy, the new European law won’t affect our services and doesn’t require our customers to take action. There will be no changes in our services, and our customers won’t notice a thing.
Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...Semrush
These slides were presented at the SEMrush webinar "How to Leverage Insights from Your Site’s Server Logs | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-leverage-insights-from-your-site-s-server-logs-or-5-hours-of-technical-seo/
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.
Botify Keywords: Where Technical SEO Meets the Power of Keywords.
Get full visibility into the search ranking process.
With the addition of Botify Keywords, the Botify platform reconciles the power of real rankings from Google Search Console with technical SEO. For the first time, SEOs will be able to analyze and combine technical SEO and content indicators with ranking data in a single platform. Stop searching for data across several tools and learn how Botify can give you a complete understanding of your SEO performance in one place.
Decrypt Google’s Behavior with Botify Log AnalyzerBotify
Decrypt Google’s Behavior with Botify Log Analyzer
How many millions of views are you losing because your traffic driving pages aren’t even getting crawled by Google? Unleash the power of SEO log file analysis to maximize your crawl, gaining immediate ROI.
For enterprise websites, Google’s limited crawl resources mean that on average, almost 40% of the content on websites are left uncrawled. How can you fix that?
Learn how Botify Log Analyzer enables you to optimize crawl budget, generating increased conversion rates, using broad insights paired with URL level detail, alongside an unbeatable number of technical SEO KPIs.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
The GDPR: What, Why and How Botify is Compliant by DesignBotify
At Botify, we have a diverse international customer base, and we’ve always prioritized data privacy. Botify does not need any personal information to provide our service and all of our operations in the EU are already compliant with GDPR regulations.
As Botify was designed to respect privacy, the new European law won’t affect our services and doesn’t require our customers to take action. There will be no changes in our services, and our customers won’t notice a thing.
Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...Semrush
These slides were presented at the SEMrush webinar "How to Leverage Insights from Your Site’s Server Logs | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-leverage-insights-from-your-site-s-server-logs-or-5-hours-of-technical-seo/
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.
With the right data, you can understand your site’s preparation requirements, find out when your site has transitioned, and confirm the continued success of your content with unprecedented insights into all aspects of your mobile performance.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Discover the best strategies to make your ReactJS website SEO-friendly and boost its search engine visibility. Learn how to optimize your single-page application with tips and techniques from industry experts.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
With the right data, you can understand your site’s preparation requirements, find out when your site has transitioned, and confirm the continued success of your content with unprecedented insights into all aspects of your mobile performance.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Discover the best strategies to make your ReactJS website SEO-friendly and boost its search engine visibility. Learn how to optimize your single-page application with tips and techniques from industry experts.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
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Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
Website Audit [On Page and Off Page] by Carl Benedic PantaleonJacque Doring
Carl presentation during the "Learn SEO from the Pro Training" organized by Cebu Digital Link and Cebu Wordpress Meetup which was hosted at The Company Cebu.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
SEO is perfectly suited for today's brand-agnostic, overloaded, and skeptical consumer. Learn how SEO can assist every phase of the customer journey and how e-commerce teams can more effectively leverage SEO data for big wins.
How to Find Your Site's True Ranking FactorsBotify
Ranking factor studies rely on third-party data and don't segment by page type or site type, which is why we recommend using first-party data to find what factors correlate with higher or lower rankings on your unique website.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
Botify Webinar - The new Version of Botify KeywordsBotify
With our new version of Botify Keywords, we are revolutionizing keyword research and ranking analyses by providing full transparency into what, when, where, and on what device people are searching.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
Botify webinar Internal Linking - October 2018Botify
Linking is the architecture that binds your website together. The way you construct your linking directly influences a host of diverse SEO factors, including crawl ratio, rankings, conversions, user behavior, site structure, and almost everything else on your site.
The fundamental importance of linking has never wavered. But the linking strategies that SEOs are most familiar with have changed with the advent of larger sites, JavaScript crawling, and new ranking impacts.
In our latest webinar, we’ll show you how to bridge the gap between new and old linking strategies to maximize ROI with the Botify Methodology!
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Do you know how Google perceives your content? We do. Learn how you can take control of thin content, duplicates, and more with Botify's Content Quality Analysis. Content Quality Analysis offers critical insights Enterprise SEOs need in order to optimize their content to be found, indexed, and rank in Google's search engine results pages.
Take your SEO to the next level with in-depth insights into how Google judges your content!
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. 1. Why Is JavaScript Important for SEO?
2. JS Does Different Things on Different Websites
3. Enterprise-Grade JS Crawler Needed
4. What Can You Analyze, What Types of
Takeaways?
Webinar Agenda
4. ● It allows to build user friendly, highly
interactive websites
● More and more websites use JS
frameworks (like Angular JS, React, etc.)
● Unavoidable with the move towards
Progressive Web Apps and Google's
"mobile first" index
JS Has Become Ubiquitous
What JS does on the website varies significantly from site to site.
5. C/S communication: Standard HTML
Browser asks Server what it should do
Server responds with HTML (“display this”)
Browser displays HTML
1
2
3
How Does JavaScript Work?
6. C/S communication:
Standard HTML + JS
Browser asks Server what it should do
Server responds with HTML +
JavaScript (“display this, and do that”)
Browser reads and displays HTML
Browser executes the JavaScript and
fetches many more resources to
execute
1
2
3
4
How Does JavaScript Work?
7. So What Does JS Crawling Mean ?
Robot asks Server what it should do
Server responds with HTML +
JavaScript
Robots reads HTML
Robot executes the JavaScript and
fetches many more resources to
execute
Robot stores resulting page
1
2
3
4
5
8. Robot asks Server what it should do
Server responds with HTML +
JavaScript
Robots reads HTML
Robot executes the JavaScript and
fetches many more resources to
execute
Robot stores resulting page
So What Does JS Crawling Mean ?
1
2
3
4
5
9. ● HTML-only crawl is not enough for most
websites
● BUT crawling JS is extremely
resource-intensive
This mean:
➔ Not all JS is rendered - even by Google.
➔ Analyzing a handful of pages is not
enough to draw any sort of conclusion.
JS Impacts Search Bots
10. What about Pre-rendering?
Robot asks Server what it should do
Server gets HTML and executes JS
Server responds with resulting HTML
Robots reads HTML
Robot stores page
1
2
3
4
5
For search engines bots, no JS
execution needed
11. Asking The Right Questions
● Analyze differences
between HTML-only and
JS-rendered pages
● Analyze impact on
website structure
(linking, content
quality…)
● Analyze JS performance
Partial JS
JS-generated elements
matter for SEO
• Analyze impact of JS on
performance
• Pre-rendering: check
server-side vs client-side
rendering
Full JS
• HTML-only analysis is all
that is needed for
structural and content
analysis of the website.
• BUT worth wondering
whether these JS
elements may negatively
impact Google's crawl
Partial JS
JS-generated elements
don't matter for SEO
25. Careful setup needed:
● Crawl speed: Number of requests
multiplied by 10-100, risk of overloading site(s)
● Crawl scope: Some JS function should
not be executed (analytics, cart management
on e-commerce websites, 3rd party resources,
mouse tracking…)
JavaScript Crawling Requires Caution
26. What does the JS crawl enable?
Botify:
✓ Can execute ALL JS code (internal & external)
✓ Allows selection of resources to execute or to ignore
✓ Enables caching of external resources
✓ Complies with Robots.txt’s instructions (they can however be
replaced with other specific instructions)
As a result Botify will:
✓ Crawl links (<a> tags) inserted using JavaScript
✓ Discover tags inserted using JavaScript
✓ Analyze page Content inserted using JavaScript
✓ While reporting in details on JS resources and performance
Botify’s JavaScript Crawl
27. As with standard
crawls, crawled
HTML code is
available
Botify’s JavaScript Crawl
See page code resulting from JS rendering
28. Botify’s JavaScript Crawl
What is the recommended process to run a first JS crawl?
The Botify team
configures (and
launches) a standard
(non-JS) crawl of the
site on a small number
of URLs
The Botify team
configures (and
starts) a JS crawl
without any
restrictions on the
same number of
URLs
The Botify team
works in
collaboration with
you and your tech
team to fine-tune the
JS configuration
You can start the
larger JS crawl using
the custom JS
configuration
(and any subsequent
crawl with the same
config.)
1 2 3 4
Without crawling any
tracking tags by
default!
29. Javascript performance and resources
Botify’s JavaScript Crawl: Key JS Metrics
New JS charts in the performance section!
30. Botify’s JavaScript Crawl: Key JS Metrics
Number of JS resources
executed, by segment
JS rendering time, by segment
JS resources blocked
by robots.txt, by
segment
31. Botify’s JavaScript Crawl: Key JS Metrics
More new metrics in the URL explorer… also available to use as filters
34. Compare without JS / with JS
Zooming in on pages which have more links with JS (using a filter based on number of
links in previous analysis - without JS - and current analysis - with JS)
35. Details in the URL Explorer
Compare without JS / with JS
36. Avg. number of words,
full content
Without JS
With JS
Avg. number of words,
excluding template
Compare without JS / with JS:
● Impact on content
37. Compare without JS / with JS
Zooming in on pages which have more content (excl. template) with JS
40. Put this JS crawl in perspective: number of resources executed vs all resources
associated to pages
Full-JS website
41. Same approach as standard crawl analysis, taking also into consideration JS-related
metrics, as JS represents a major hurdle for search engines:
Assess what robots can see on the website, and what may add difficulty.
- Accessibility (JS rendering time and resources, non compliant pages, depth,
internal linking, presence in sitemaps, ...)
- Content quality (HTML tags, content size excluding template, content
uniqueness…)
- Correlate to visits (when web analytics data connected to Botify), correlate to
Google's crawl behavior (when logs analysis).
Full-JS website
42. ● Javascript assessment on websites has become
mandatory - there is no ignoring it.
● It is new territory for SEO managers.
● This type of analysis requires working closely with the
website's technical team.
In Conclusion
Single browser/server communication
Server prepares everything for browser
User-interaction requires another communication
Multiple browser/server communication
Browser modifies what it displays through JavaScript
User-interaction can be handled by the browser, without server communication
Robot executes the JS.
(NO NOT TALK ABOUT RENDERING BUDGET)
(what does JS do on your website - is it important that JS is crawled)
how likely is it to be crawled: Will Google want to spend time crawling this, how difficult - in terms of crawling resources - is it for a robot
Pre-rendering, or server-side rendering.
Partial JS:
- Additional content? (if so, is there different crawl behavior on pages with additional content?)
- Additional links?
- Other differences that matter for SEO?
How will you know if your website needs JS crawling?
NEXT: examples
The additional links are login, subscribe and social share buttons.
Timing : 9 minutes
Performance
And more indicators soon, related to complexity and errors.
If question about headless browser used by Botify:
We try to do something very similar to what Google does, so we use a headless browser that is quite standard but also highly customized.
info from URL Explorer
Fine tune the configuration: select what it makes sense to execute or not.
Google will make choices as well.
Of course you may want to tweak the JS configuration again and get another report with that new configuration, to compare results.
Soon we'll have a process which is more interactive and self-service.
JS load time: JS rendering on top of HTML load time.
Total number of resources (also in a chart in performance section)
No. of resources executed
No of resources executed
No of resources executed from cache
Failed to fetch
Allowed by JS settings but blocked
Timing : 17 minutes
More URLs discovered from the first 100K pages.
More links between the first 100K pages (crawled)
Take advantage of the automatic change monitoring feature in Botify, that compares all indicators with the previous report.
URL explorer : diff > 0 inlinks
pages with more inlinks
https://goo.gl/G5Qhpu
Focusing on the important pages, those that generate most traffic on the website.
Further analysis: does additional content enhance content uniqueness in pages?
Take advantage of the automatic change monitoring feature in Botify, that compares all indicators with the previous report.
Filter: diff no. of words not ignored > 0
pages with more content (exluding template)
number of resources executed
number of resources executed
total number of resources used by the page
vs
number of resources executed by Botify
Considering the result of a JS crawl and thinking "this is what my site looks like when JS is executed so it's all good", without taking into consideration the resources that were necessary to achieve this view of the website, would be a mistake.
Timing : 25 minutes