React seo tips to build seo friendly web applicationsKaty Slemon
Learn how to develop a website with React SEO so that it ranks on search engines. Read the challenges and best practices for developing SEO-friendly websites.
How to make React Applications SEO-friendlyFibonalabs
SEO (search engine optimization) is important for businesses to be visible in search results. React applications can be challenging for SEO because search engines cannot see content rendered by JavaScript. Some key challenges are delays in indexing content, slow page loads, and inability to read metadata and create sitemaps. Techniques like prerendering, server-side rendering, and tools like React Helmet and Next.js help make React apps more SEO-friendly by rendering content on the server so search engines can index pages fully.
1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see.
2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering.
3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.
JavaScript SEO Ungagged 2019 Patrick Stoxpatrickstox
Patrick Stox is a product advisor, technical SEO expert, and brand ambassador at Ahrefs. He speaks at various conferences and organizes several meetup groups. He has judged various search awards and is a founder of the Technical SEO Slack group. Stox provides advice on JavaScript frameworks, headless CMS, code splitting, and best practices for JavaScript sites to be search engine friendly. He notes the challenges search engines face in rendering JavaScript content at scale.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
React seo tips to build seo friendly web applicationsKaty Slemon
Learn how to develop a website with React SEO so that it ranks on search engines. Read the challenges and best practices for developing SEO-friendly websites.
How to make React Applications SEO-friendlyFibonalabs
SEO (search engine optimization) is important for businesses to be visible in search results. React applications can be challenging for SEO because search engines cannot see content rendered by JavaScript. Some key challenges are delays in indexing content, slow page loads, and inability to read metadata and create sitemaps. Techniques like prerendering, server-side rendering, and tools like React Helmet and Next.js help make React apps more SEO-friendly by rendering content on the server so search engines can index pages fully.
1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see.
2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering.
3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.
JavaScript SEO Ungagged 2019 Patrick Stoxpatrickstox
Patrick Stox is a product advisor, technical SEO expert, and brand ambassador at Ahrefs. He speaks at various conferences and organizes several meetup groups. He has judged various search awards and is a founder of the Technical SEO Slack group. Stox provides advice on JavaScript frameworks, headless CMS, code splitting, and best practices for JavaScript sites to be search engine friendly. He notes the challenges search engines face in rendering JavaScript content at scale.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Discover the best strategies to make your ReactJS website SEO-friendly and boost its search engine visibility. Learn how to optimize your single-page application with tips and techniques from industry experts.
Vitali zaidman Do You Need Server Side Rendering? What Are The Alternatives?CodeValue
This document discusses different approaches for rendering web content, including client-side rendering (CSR), static site generation (SSG), server-side rendering (SSR), and dynamic rendering for bots. It notes that while CSR is simple to implement and maintain, it has limitations for SEO, link previews, and performance. SSG addresses some of these issues but has challenges for dynamic content and re-rendering. SSR provides benefits like SEO and performance but has more complex infrastructure needs. Dynamic rendering for bots allows serving pre-rendered content only to bots to address SEO and link preview needs while using CSR for users.
Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website!
However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers.
The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.
Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan TaylorDan Taylor
This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.
Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
This document discusses different options for migrating a website from traditional server-side rendering to a single-page application framework like Angular while maintaining SEO optimization. The main options covered are:
1. Making no architecture changes and optimizing for client-side rendering.
2. Using the AngularJS AJAX Crawling specification, but this is now deprecated.
3. Using a service like Prerender.io that renders the JavaScript in a virtual browser to provide static HTML snapshots for crawlers.
4. Using a newer alternative to Prerender called Rendertron that performs the same rendering but delivers snapshots on demand.
5. Implementing server-side rendering with Angular
The document discusses JavaScript and SEO. It begins with an introduction to Impression, a UK digital marketing agency. It then discusses Edd Wilson, a senior technical SEO specialist at Impression. The majority of the document discusses the impact of JavaScript on SEO and search engine indexing. It notes that JavaScript can affect rendering and loading performance, and outlines optimizations that can be made to JavaScript to improve SEO, such as deferring non-critical JavaScript, chunking files, and compressing assets.
Deep crawl the chaotic landscape of JavaScript Onely
The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
PrairieDevCon 2014 - Web Doesn't Mean Slowdmethvin
Web sites can be fast and responsive once you understand the process web browsers use to load and run web pages. We'll look at using tools like WebPageTest to analyze and optimize web pages.
The document discusses the problem that web crawlers cannot see dynamic or AJAX content on websites that users see. It proposes a solution where web servers execute their JavaScript at crawl time and provide the same content to crawlers and users to make AJAX states crawlable and indexable. Major search engines and web servers would need to agree to adopt standards around modifying URLs and executing JavaScript at crawl time in order to solve this problem.
The document discusses various topics related to web design trends and technologies. It provides an agenda for learning key elements of good web design, technologies used to build websites like HTML, CSS and JavaScript, highlights current design trends defining modern sites, and suggests developing a toolkit to analyze other sites.
Rendering: Or why your perfectly optimized content doesn't rankWeLoveSEO
The document discusses how Google renders webpages for indexing. It explains that Google uses the Chromium browser and its components like Blink, V8, and the headless Chrome browser to render pages. The rendering process involves crawling the initial HTML, extracting links and resources, loading necessary scripts and files, and finally rendering the fully assembled page. Issues like undiscoverable links, blocking resources, dependencies, and client-side rendering can cause content to be missing from what Google indexes. The document provides tips to improve rendering such as ensuring visibility, adding diagnostics, and taking iterative steps.
How and what SEO tasks should we prioritise?
Perform initial analysis/audit
Agree on business and measurable SEO objectives.
Develop a strategy and execution plan.
Execute standard SEO tasks.
Regular analysis/auditing informs priorities.
Critical issues are non-negotiable priority.
Don't move goalposts mid project
Foster good communication with stakeholders
Discover the best strategies to make your ReactJS website SEO-friendly and boost its search engine visibility. Learn how to optimize your single-page application with tips and techniques from industry experts.
Vitali zaidman Do You Need Server Side Rendering? What Are The Alternatives?CodeValue
This document discusses different approaches for rendering web content, including client-side rendering (CSR), static site generation (SSG), server-side rendering (SSR), and dynamic rendering for bots. It notes that while CSR is simple to implement and maintain, it has limitations for SEO, link previews, and performance. SSG addresses some of these issues but has challenges for dynamic content and re-rendering. SSR provides benefits like SEO and performance but has more complex infrastructure needs. Dynamic rendering for bots allows serving pre-rendered content only to bots to address SEO and link preview needs while using CSR for users.
Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website!
However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers.
The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.
Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan TaylorDan Taylor
This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.
Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
This document discusses different options for migrating a website from traditional server-side rendering to a single-page application framework like Angular while maintaining SEO optimization. The main options covered are:
1. Making no architecture changes and optimizing for client-side rendering.
2. Using the AngularJS AJAX Crawling specification, but this is now deprecated.
3. Using a service like Prerender.io that renders the JavaScript in a virtual browser to provide static HTML snapshots for crawlers.
4. Using a newer alternative to Prerender called Rendertron that performs the same rendering but delivers snapshots on demand.
5. Implementing server-side rendering with Angular
The document discusses JavaScript and SEO. It begins with an introduction to Impression, a UK digital marketing agency. It then discusses Edd Wilson, a senior technical SEO specialist at Impression. The majority of the document discusses the impact of JavaScript on SEO and search engine indexing. It notes that JavaScript can affect rendering and loading performance, and outlines optimizations that can be made to JavaScript to improve SEO, such as deferring non-critical JavaScript, chunking files, and compressing assets.
Deep crawl the chaotic landscape of JavaScript Onely
The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
PrairieDevCon 2014 - Web Doesn't Mean Slowdmethvin
Web sites can be fast and responsive once you understand the process web browsers use to load and run web pages. We'll look at using tools like WebPageTest to analyze and optimize web pages.
The document discusses the problem that web crawlers cannot see dynamic or AJAX content on websites that users see. It proposes a solution where web servers execute their JavaScript at crawl time and provide the same content to crawlers and users to make AJAX states crawlable and indexable. Major search engines and web servers would need to agree to adopt standards around modifying URLs and executing JavaScript at crawl time in order to solve this problem.
The document discusses various topics related to web design trends and technologies. It provides an agenda for learning key elements of good web design, technologies used to build websites like HTML, CSS and JavaScript, highlights current design trends defining modern sites, and suggests developing a toolkit to analyze other sites.
Rendering: Or why your perfectly optimized content doesn't rankWeLoveSEO
The document discusses how Google renders webpages for indexing. It explains that Google uses the Chromium browser and its components like Blink, V8, and the headless Chrome browser to render pages. The rendering process involves crawling the initial HTML, extracting links and resources, loading necessary scripts and files, and finally rendering the fully assembled page. Issues like undiscoverable links, blocking resources, dependencies, and client-side rendering can cause content to be missing from what Google indexes. The document provides tips to improve rendering such as ensuring visibility, adding diagnostics, and taking iterative steps.
How and what SEO tasks should we prioritise?
Perform initial analysis/audit
Agree on business and measurable SEO objectives.
Develop a strategy and execution plan.
Execute standard SEO tasks.
Regular analysis/auditing informs priorities.
Critical issues are non-negotiable priority.
Don't move goalposts mid project
Foster good communication with stakeholders
WordPress SEO Tips & Tricks - by Peter MeadPeter Mead
This document provides tips and tricks for optimizing a WordPress site for SEO. It recommends beginning with an SEO strategy and keyword research using tools like SEMrush. It emphasizes the importance of understanding searcher intent and topic clusters. Additional tips include making content fresh, useful and unique; promoting content; improving page speed; setting up analytics and tracking with Google Tag Manager; and auditing the site regularly. Regularly gaining experience is highlighted as the most important WordPress SEO tip.
WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter MeadPeter Mead
This document discusses 7 common mistakes that can negatively impact a WordPress website's SEO performance: 1) Not conducting an SEO audit, 2) Poor crawling issues, 3) Bad website migrations, 4) On-site SEO issues in the Yoast SEO plugin, 5) Slow website speed, 6) Duplicate content problems, and 7) Missing important metrics tracking. The document provides examples and suggestions for avoiding each mistake to help WordPress sites succeed with SEO.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
Top 10 local seo factors 2014 moz resultsPeter Mead
The document discusses the results of the 2014 Moz survey on top local SEO factors. It identifies the top 10 general and localized organic ranking factors, top 10 pack/carousel factors, top 10 difference-making factors in competitive markets, and top 10 factors that have increased or decreased in importance since Google's Pigeon update. Key factors include domain authority, structured citations, physical address, reviews, and internal linking.
SEO Ranking Factors - review of SearchMetrics 2014 StudyPeter Mead
The document summarizes key findings from SearchMetrics' 2014 study on Google ranking factors. It identifies the most important factors as being content, technology, backlinks, social signals, and user signals. Specifically, it finds that high-quality, relevant content written for readability is important, as well as factors like site architecture, loading speed, social sharing, branding, and user behavior signals. The full report can be downloaded from SearchMetrics' website.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
2. With JavaScript SEO
We're crawling, rendering & indexing
Peter Mead @petermeadit
Disclaimer: bullet points kill robots…
Warning: Advanced SEO ahead, this will get dry.
3. About Peter Mead
● Began developing websites and playing with
Search engines in 1997
● Major focus on Technical SEO
● Advocate for the SEO Community
● Called the Godfather by some
PeterMead.com
StudioHawk.com.au
SEOCollective.org
Peter Mead @petermeadit
4. SEO Hero - Picture this scenario
Working on your/clients SEO for some time now
Getting some good SEO wins:
- rankings, traffic, conversions, woohoo!
You're the SEO hero!
Wait what? Time to build a new website…
In JavaScript!
Let’s be heroes again?
6. JavaScript frameworks
Some popular frameworks include:
● Angular by Google
● React by Facebook
● Vue by Evan You
There’s lots of ways developers can make
JavaScript websites, and loads of frameworks...
8. It’s about crawling, rendering, and indexing your site
That’s just how we... crawl!
9. How Googlebot processes JavaScript
Googlebot processes JavaScript in three main phases:
1. Crawling
2. Rendering
3. Indexing
https://developers.google.com/search/docs/guides/JavaScript-seo-basics
Lets go…
Down the
rabbit hole.
10. Crawling, discovering resources and pages
Since mobile-first indexing, it will likely be Googlebot smartphone crawler
1. Crawler sends GET requests to server
2. Server gives response headers, & file contents
3. These are saved for processing
Requests usually come from Mountain View, CA, USA
Google will crawl and store ALL resources to build the page, HTML pages,
Javascript files, CSS, APIs.
This begins to build the Crawl queue, with its own specific crawl budget emerging.
11. Processing, preparing HTML & Resources for rendering
1. Finds Resources and Links to pages and files needed to build the page.
2. These are added to the crawl queue and cached.
3. Prioritising and scheduling is is based on the crawl queue.
Google looks for <a> tags with a href attribute.
Looks for Resources (CSS, JS, Img, etc.) and Links (to Pages) to later build the
page and provide relevance and context.
Javascript links to Resources and Pages may not get crawled or processed.
Most restrictive directives are chosen from either HTML or Javascript version.
Eg. noindex overrides index, and noindex in HTML skips rendering.
12. Rendering, seeing Pages the way users see them
Web Rendering Service (WRS) Processed pages are placed in Render queue
- Renders changes made to the Document Object Model (DOM) by Javascript
- Renders Using “evergreen” headless Chrome
Rendering the web is mega resource intensive, so Google needs shortcuts.
Rendering all resources caches during Processing stage
May cause unexpected results if the state of any shared resources has changed.
E.g timer for a popover shared in cache.
There’s no fixed 5 second timeout, rather, uses inactivity or blocked processing.
14. Rendering is expensive
Rendering can
take longer
Than 5 seconds
But needs to
be rendered
before it can
be indexed
Pages may not
get indexed
https://www.youtube.com/watch?v=LXF8bM4g-J4
15. Recommended render timeout
Google hasn't published anything official about render timeout
5 seconds is 'about right.'
This is roughly what Google may be seeing
https://sitebulb.com/resources/guides/how-to-crawl-javascript-websites/
16. So what does Google want to see rendered?
All our non-interaction on-page content
- Title tags,
- Meta descriptions,
- Alt attributes,
- Meta robots tags,
- Internal links & Navigation
All normal SEO elements apply.
https://ahrefs.com/blog/JavaScript-seo/
17. BAD JavaScript SEO
Can cause page elements not to load or render:
● Rendered core content
● Hyperlinks and Navigation
● Lazy-loaded images
● Page load times
● Document Layouts
Doing BAD work…
18. Common Issues preventing Rendering
Your page is queued for rendering,
It may not render as expected.
A range of factors
can be preventing Google from
rendering your page properly,
such as:
Render, render…
19. Robots directives blocking resources
Robots directives blocking important .js resources, preventing Google from
crawling and therefore rendering the content.
20. Timeouts causing resources to become unreachable
Timeouts causing network resources to take a long time to become unreachable,
so Google gives up and does not render.
21. Errors within the execution of the code
Errors within the execution of the code resultant from state or network connectivity
issues, such that JavaScript is unable to return HTTP status code errors.
22. Lazy loading images
Lazy loading images and text or other content, which is integral for the content,
however, is not yet available in the cached render queue, due to slow JavaScript
execution.
23. Hyperlinks generated by JavaScript
Hyperlinks generated by JavaScript are not crawlable, because Google does not
click links, so use standard hyperlinks links for them to be rendered.
24. Google won't click links, it crawls hyperlinks
Crawlers will not click on links or buttons or interact with the page the way users
do. They crawl and process the <a> tags.
Wont crawl this:
Or this:
Will crawl this:
25. Common Rendering Methods
Some of the most common JavaScript rendering methods include the following:
Pre-rendering
Client-side rendering
Server-side rendering
Dynamic rendering
Hybrid rendering
Isomorphic JavaScript
26. Google recommended rendering
Developers code changes may be costly.
What to recommend:
- Server side rendering
- Prerendering, or
- Dynamic rendering
Instead of client side rendering
...where possible
https://developers.google.com/search/docs/guides
/JavaScript-seo-basics
27. Dynamic rendering
Some common dynamic renderers are Puppeteer, Rendertron, and prerender.io.
Switches between client side and prerender for certain user agents.
Essentially showing a specific rendered version to Googlebot.
Content is crawled and indexed without having to execute JavaScript first.
https://developers.google.com/search/docs/guides/dynamic-rendering
28. Wait, isn’t dynamic rendering just cloaking?
Cloaking is against Google’s policies,
Can result in penalties if it’s implemented on your website.
Dynamic rendering methods are permitted and recommended by Google
However, make sure your rerendered version page does not show different
content to what is being served to users
29. Trisomorphic rendering, and the rest... woohoo
Many other ways to render, including streaming server rendering, if you prefer.
https://developers.google.com/web/updates/2019/02/rendering-on-the-web
https://www.deepcrawl.com/knowledge/ebooks/JavaScript-seo-guide/different-rendering-methods/
30. Consider the costs of DOM vs. vDOM
● Document Object Model (DOM) and Virtual DOM (vDOM)
● Vue and React use a Virtual Document Object Model (vDOM)
● Angular uses a real DOM
● Individual elements can be with a vDOM
● Don't need to update the entire DOM tree
● PageSpeed & Core Web Vitals are integral for Web development and SEO
alike.
● vDOM is considered faster than real DOM
● Pages built with Vue and React are often faster than Angular
32. Identify JavaScript rendering
1. Just turn off JavaScript in your browser…
2. Do a Google search for specific on-page text you expect to be indexed
Devs and SEOs can use any number of the following tools:
33. Mobile friendly test
Basically shows you the pages the way we think Google sees it.
https://search.google.com/test/mobile-friendly
37. Crawl & View Rendered Pages
You will get a list of Rendered Pages for easy analysis
38. Compare Raw & Rendered HTML
Allows us to check which HTML is being rendered
Important if content is missing
Helps identify missing links etc. within the DOM
39. Prerender test with screaming frog
Configure Screaming Frog User-Agent
Use a Googlebot crawler so the rerender triggers the crawler to look at the
prerendered version of the page.
(turn off JavaScript rendering options)
42. Use BuiltWith to help
discover various frameworks
In use on your page
https://builtwith.com/
43. Lighthouse to identify JavaScript libraries
https://developers.google.com/web/tools/lighthouse
44. Google’s Steps for Devs fixing JavaScript SEO issues
1. Test with the Mobile-Friendly Test or the URL Inspection Tool
2. Make sure to prevent soft 404 errors
3. Expect Googlebot to decline user permission requests
4. Don't use fragment URLs to load different content
5. Don't rely on data persistence to serve content.
6. Use content fingerprinting to avoid caching issues with Googlebot.
7. Ensure that your application uses feature detection for all critical APIs that it needs and provide a fallback behavior
or polyfill where applicable.
8. Make sure your content works with HTTP connections.
9. Make sure your web components render as expected. Use the Mobile-Friendly Test or the URL Inspection Tool to
check if the rendered HTML has all content you expect.
10. After you fix the items in this checklist, test your page with the Mobile-Friendly Test or the URL inspection tool in
Search Console again.
If you fixed the issue, a green check mark appears and no errors display. If you still see errors, post in the JavaScript Sites in
Search Working Group.
https://developers.google.com/search/docs/guides/fix-search-JavaScript
45. 1. Mobile-Friendly Test or the URL Inspection Tool
To test how Google crawls and renders a URL, use the Mobile-Friendly Test or the
URL Inspection Tool in Search Console.
You can see loaded resources, JavaScript console output and exceptions,
rendered DOM, and more information.
46. 2. Make sure to prevent soft 404 errors
Make sure to prevent soft 404 errors.
In a single-page application (SPA), this can be very difficult.
To prevent error pages being indexed, use one or both of the following strategies:
● Redirect to a URL where the server responds with a 404 status code
● Add or change the robots meta tag to noindex
47. 3. Googlebot to decline user permission requests
Features that require user permission don't make sense for Googlebot, or for all
users.
For example, if you make the Camera API required, Googlebot can't provide a
camera to you.
Instead, provide a way for users to access your content without being forced to
allow camera access.
48. 4. Don't use fragment URLs to load different content
An SPA may use fragment URLs (for example https://example.com/#/products) for
loading different views.
The AJAX-crawling scheme has been deprecated since 2015, so you can't rely on
fragment URLs to work with Googlebot.
Recommend using the History API to load different content based on the URL in
an SPA.
49. 5. Don't rely on data persistence to serve content
WRS loads each URL
However, WRS does not retain state across page loads:
● Local Storage and Session Storage data are cleared across page loads.
● HTTP Cookies are cleared across page loads.
50. 6. Use content fingerprinting to avoid caching issues
Googlebot caches aggressively in order to reduce network requests and resource
usage.
WRS may ignore caching headers. This may lead WRS to use outdated
JavaScript or CSS resources.
Use content fingerprinting avoid this problem, it makes a fingerprint of the content
part of the filename, like main.2bb85.js.
The fingerprint is dependant on the content of the file, so updates generate a
different filename every time.
Check out the web.dev guide on long-lived caching strategies to learn more.
51. 7. Use feature detection for all critical APIs
Use feature detection (to run browser dependant code) for all critical APIs, and
provide a fallback behavior or polyfill (to provide modern functionality on older browsers that do not
support it) where applicable.
Some web features may not be available with all user agents and some may
intentionally disable certain features.
For example, WebGL rendering of photo effects in the browser, feature detection
shows Googlebot doesn't support WebGL.
Fix this by removing the photo effect or use server-side rendering to prerender
photo effects, making content accessible to everyone, including Googlebot.
52. 8. Make sure your content works over HTTP connections
Googlebot uses HTTP requests to retrieve content from your server.
Other types of connections, such as WebSockets or WebRTC are not supported
Provide an HTTP fallback to retrieve content
Also use robust error handling and feature detection to run different code of
browser does not support feature
53. 9. Make sure web components render as expected
Use Mobile-Friendly Test or URL Inspection Tool to make sure the rendered HTML
has all content as expected.
WRS flattens light DOM and shadow DOM (to bundle CSS with markup)
If the web components you use aren't using <slot> (placeholders inside to be filled with
markup) consult the documentation, or use another web component instead
More information on best practices for web components.
54. 10. Test your JavaScript fixes
After you fix the issues, test the page with:
● Mobile-Friendly Test
● URL inspection tool
55. Lean to speak Dev and SEO languages
fluent in over six million forms of communication…
… but that was getting rather dry
56. Your Dev + SEO Collaboration Journey
Devs and SEOs can agree JavaScript can cause SEO-related issues for crawling
and indexing your website’s content.
A collaborative JavaScript SEO approach can be about finding ways for Devs and
SEOs to get on the same page.
By working together we can make better-informed decisions about the rendering
approach that’s are best
Taking time to understand issues from both sides can help us get SEO success
57. JavaScript is not the devil
Jamie Alberico asks…
Is JavaScript the devil?
Nik Ranger says No!
Ulrika Viberg says no!
Kristina Azarenko says no!
Martin Splitt says hell no!
Although Devs + SEOs often have
Issues, when done well, JavaScript
SEO rocks!
https://www.youtube.com/watch?v=bjnrchJdqqw
58. Resources
Tools - https://www.searchenginejournal.com/JavaScript-tips-tools-testing-rendering/
More tools - https://www.searchenginejournal.com/JavaScript-seo-debugging-tools/
Screaming frog - https://www.screamingfrog.co.uk/crawl-JavaScript-seo/
Beginners guide - https://www.contentkingapp.com/academy/JavaScript-seo/
In depth crawling, rendering, indexing - https://ahrefs.com/blog/JavaScript-seo/
Official google documentation -
https://developers.google.com/search/docs/guides/JavaScript-seo-basics
59. Be the hero again! Devs and SEOs working together!
What?
@petermeadit
Questions?