An SEO audit analyzes a website's on-page elements, off-page links, technical performance, and site structure to identify issues impacting search engine optimization and recommendations for improvement. The on-page analysis examines factors like meta tags, header tags, URL structure, and image alt text. Off-page analysis evaluates backlinks, page rank, domain authority, and page authority. Technical performance is assessed through robots.txt, sitemaps, and page speed. Proper site structure with hierarchical categorization helps search engines index content and provides a better user experience.

1. Website Audit for SEO

2. What is SEO Audit?
SEO audit simply means find out what’s the current condition & overview of a website.
The auditor will check the web site against a checklist and come up with recommendations of what
needs to be fixed (because it is wrong) and what needs to change so that the performance of the
web site in search engines is improved.

3. Website Audit Elements
• On-Page Analysis
• Off-Page Analysis
• Technical Analysis
• Site Structure Analysis

4. On-Page Analysis

5. Domain Age
 Domain age refers to the length of time that a website
has been registered and active.
 Domain age conveys trust to website visitors and to
the search engines.
 Domain age tool gives information that how old the
site is.
Note: The older domain (2-3 years old), the better for
SEO. Older domains are better for reaching high rankings
in search engines.
Tool:(https://www.whois.net/)

6. Meta , Header and Alt Tags
Meta Tags:
 Test to check the meta title and description
 These parts are indicated in the SERPs (search engine
resulted pages) as snippets (see screenshot below), have
strong impact on SE robots, and influence the users’
decision-making to click on the site’s link among SE
results
 It is strongly recommended to include the main
keywords for a webpage in its’ title and description
 Length of meta title should be less than 70 characters
 Length of meta description should be less than 150
characters
Header Tag & Alt Tags:
 Test to check if H1 & H2, H3 and H4 tags are
appropriately used in the web pages. H1 tag is
used to donate the primary topic and rest are
used to donate the sub topics to search engines
and users.
 Test to check the images in the website for alt tags.

7. URL Structure
 Are the URLs static or dynamic?
 Are the URLs short or long?
 Do the URLs contain its relevant keywords?
 Do the URLs include hyphens or underscores?
Source:(http://www.mypartyshoponline.com/ , http://www.dignitasdigital.com/)

8. Off - Page Analysis

9. Backlinks
Backlinks are the links that are directed towards the website. Also known as inbound links. The number of
backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO
because some search engines, especially Google, will give more credit to websites that have a good number of
quality backlinks, and consider those websites more relevant than others in their results pages for a search
query.
 Evaluation of the backlinks
 Finding whether the backlinks are coming from a quality sites
 Judging whether the links are coming from a relevant website

10. Page Rank
• PageRank (PR) is a quality metric invented by
Google's owners Larry Page and Sergey Brin
• Google algorithm count website page rank count
out of 10
• New website has 0 PR
Source:(http://redfusionmedia.com/what-does-
your-google-pagerank-mean/)Tool:(http://www.prchecker.info/check_p
age_rank.php)

11. Page Authority(PA) & Domain Authority(DA)
 Domain authority is a metric to predict the ability of a
website / domain to rank in search engines. Domain
authority uses a 0 to 100 logarithmic scale.
 Page authority is a metric to predict the ability for a
specific page to rank in search engines. Page authority
uses a 0 to 100 logarithmic scale.
Source:(Moz.com) Tool:(https://moz.com/researchtools/ose)

12. Technical Analysis

13. Robots.txt
 Check Robots.txt file is available or not?
 Robots.txt file is required to instruct the web robots about the crawlable and non-crawlable pages on site
Below Image shows that manually checking Robots.txt

14. Sitemap.xml
 Whether the sitemap is available or not?
 If it is available then it is formatted correctly
 A Sitemap is an XML file that lists the URLs for a site.
 This allows search engines to crawl the site more intelligently
Below Image shows that manually checking sitemap.xml

16. Site Speed
 The site speed at which the website loads and can be used by its visitors is
Important from a user perspective.
 Web site should load fast and preferably faster than their competitors. There
are tool by Google (https://developers.google.com/speed/pagespeed/insights/)
that give the recommendations about page speed.
 Standard loading time is around 2.5 – 3 seconds
Tool:(https://developers.google.com/speed/pagespeed/insights/)

17. Site Structure Analysis

18. Website Flow
• A website flow in a properly planed hierarchy

19. Example:
Source:(mypartyshoponline.com)

20. Benefits of a Good Site Structure
• A good structure means better crawling: The better your site structure, the easier the crawlers can access
and index the content
• A good site structure provides your site with sitelinks: Sitelinks are a listing format in the SERPs that show
your site’s main page along with several internal links indented below.
• A good site structure means a great user experience
Source:(https://blog.kissmetrics.com/site-structure-enhance-seo/)