A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
Trimax solutions article why your website must now be responsive for smartp...trimaxsolutions
Recently mobile internet usage has been exploding and is now consumers preferred method of viewing. Alarmingly though however, a great amount of businesses do not yet have a mobile responsive website. Not only does having a non-mobile friendly website give users a headache, it also causes a great loss of opportunity for business owners.
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
Similar to Living in a mobile first index world (20)
SEO is perfectly suited for today's brand-agnostic, overloaded, and skeptical consumer. Learn how SEO can assist every phase of the customer journey and how e-commerce teams can more effectively leverage SEO data for big wins.
How to Find Your Site's True Ranking FactorsBotify
Ranking factor studies rely on third-party data and don't segment by page type or site type, which is why we recommend using first-party data to find what factors correlate with higher or lower rankings on your unique website.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
Botify Webinar - The new Version of Botify KeywordsBotify
With our new version of Botify Keywords, we are revolutionizing keyword research and ranking analyses by providing full transparency into what, when, where, and on what device people are searching.
Botify webinar Internal Linking - October 2018Botify
Linking is the architecture that binds your website together. The way you construct your linking directly influences a host of diverse SEO factors, including crawl ratio, rankings, conversions, user behavior, site structure, and almost everything else on your site.
The fundamental importance of linking has never wavered. But the linking strategies that SEOs are most familiar with have changed with the advent of larger sites, JavaScript crawling, and new ranking impacts.
In our latest webinar, we’ll show you how to bridge the gap between new and old linking strategies to maximize ROI with the Botify Methodology!
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
The GDPR: What, Why and How Botify is Compliant by DesignBotify
At Botify, we have a diverse international customer base, and we’ve always prioritized data privacy. Botify does not need any personal information to provide our service and all of our operations in the EU are already compliant with GDPR regulations.
As Botify was designed to respect privacy, the new European law won’t affect our services and doesn’t require our customers to take action. There will be no changes in our services, and our customers won’t notice a thing.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
With the right data, you can understand your site’s preparation requirements, find out when your site has transitioned, and confirm the continued success of your content with unprecedented insights into all aspects of your mobile performance.
Decrypt Google’s Behavior with Botify Log AnalyzerBotify
Decrypt Google’s Behavior with Botify Log Analyzer
How many millions of views are you losing because your traffic driving pages aren’t even getting crawled by Google? Unleash the power of SEO log file analysis to maximize your crawl, gaining immediate ROI.
For enterprise websites, Google’s limited crawl resources mean that on average, almost 40% of the content on websites are left uncrawled. How can you fix that?
Learn how Botify Log Analyzer enables you to optimize crawl budget, generating increased conversion rates, using broad insights paired with URL level detail, alongside an unbeatable number of technical SEO KPIs.
With the increase in the render capabilities of search bots, the influence of Javascript on SEO is not only real, but growing in a way that demands attention from anyone serious about search optimization.
But most traditional web crawlers can’t see content and links rendered in JavaScript, like comment and recommendation widgets, despite the fact that search engines index this content routinely.
That's where Botify comes in!
Botify Keywords: Where Technical SEO Meets the Power of Keywords.
Get full visibility into the search ranking process.
With the addition of Botify Keywords, the Botify platform reconciles the power of real rankings from Google Search Console with technical SEO. For the first time, SEOs will be able to analyze and combine technical SEO and content indicators with ranking data in a single platform. Stop searching for data across several tools and learn how Botify can give you a complete understanding of your SEO performance in one place.
Do you know how Google perceives your content? We do. Learn how you can take control of thin content, duplicates, and more with Botify's Content Quality Analysis. Content Quality Analysis offers critical insights Enterprise SEOs need in order to optimize their content to be found, indexed, and rank in Google's search engine results pages.
Take your SEO to the next level with in-depth insights into how Google judges your content!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Living in a mobile first index world
1. Living in a Mobile First
(Indexing) World
Frank Vitovitch // Botify
slideshare.net/BotifySEO
@FrankieVSEO
2. @botify
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"jobTitle": "Vice President, Solutions"},
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"Blog": "https://www.botify.com/blog/",
"Skillset": [
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3. Agenda
Background on the Mobile First Index
What is the current state of the Mobile First Index?
What appears to be influencing what sites Google moves to the MFI?
Real customer MFI transition stories - the good and the bad
4. Google is rolling out
the mobile-first index
progressively across
all websites.
5. Why are we even here, Google announced this ages ago
Google initially announced it was
introducing a mobile first index in
November 2016, but the roll out has
been slow and steady.
Our data shows that there is still a
large portion of the web still living in
a desktop first world.
6. You know all of this already, but…
No changes in regards to the first 2 fundamental
steps (crawling & indexing)
With the mobile-first index, the relevance of a page
will only depend on the mobile version
Without a mobile site, a desktop site will still be
crawled and used by Google to determine rankings
7. What is the current
state of the Mobile
First Index?
8. Why did we conduct this new study on the mobile-first index?
What is the
current state of
the mobile-first
index?
What are the
criteria that
determine whether
or not a website is
moved to the
mobile-first index?
How does the
mobile-first index
impact Google’s
crawl on
transitioned
websites?
Questions we wanted to answer:
9. Big questions, bigger stats: meet our unprecedented dataset
498
34.5B
66.8B
Unique domains belonging to one of the following industries:
Retail Publisher Classifieds
URLs analyzed, with data taken from Botify Analytics
and server log files.
Unique Googlebot crawls analyzed, taken from 30
days of web server log files for each website.
10. Percentage of compliant pages (indexable pages) crawled by Google
in 30 days.
Crawl Ratio
Desktop Index vs. Mobile-First Index
We consider a website “in” the mobile-first index when the crawl
volume for the Google Smartphone user agent is higher than the
crawl volume for the Google Search user agent for over 30 days.
A brief note on terminology
11. We studied websites of all shapes, sizes, and industries
Dataset by IndustriesDataset by Website Sizes (in pages)
13. One quick note about AMP
AMP pages are not an alternative to a mobile
website.
If you have AMP and you don’t have a mobile
website, Google will take into account the Desktop
version to rank the AMP pages.
If you have AMP and a mobile website, Google will
take into account the mobile version to rank the
AMP pages.
In any case, you should make sure that an AMP
page is not much different from the main page.
14. Google continues to roll out the MFI progressively, but more
than 1/3 of websites surveyed have not transitioned
JUNE - JULY ‘18 SEPT - OCT ‘18
9.6% 34%
JUNE-JULY ‘19
63%
15. Publishers have rocketed into MFI, while marketplace/listings
websites have lagged
52%
9%
Potentially due to fresh content, publishers are crawled by Google more often than retailers and classifieds.
This leads to higher crawl ratios. Does that explain the high number of publishers in MFI?
MARKETPLACES RETAIL PUBLISHERS
62%
7%
73%
11%
Increases since October 2018
16. We observed huge spikes in crawling in Summer 2018 as
Google began moving sites to the MFI
17. While Google’s crawl has evolved to more mobile crawls,
mobile/desktop traffic share hasn’t shifted significantly
Google’s Crawl Evolution Traffic Share by Device
18. The largest study of the
mobile-first index based
on real customer data.
19. Website’s Type
Industry
Website’s Size
Mobile Website Type
Language
Log File KPIs
Crawl Volume
(Search & Smartphone)
Crawl Ratio
Desktop Visits
Mobile Visits
Avg. Visits
Structural KPIs
Load Times
PageRank Dilution
Outlinks
Content Size
Content vs. Template %
How does Google prioritize websites for MFI? We
tested for:
20. The Mobile-First Index loves responsive
websites
Responsive websites are much more likely
to enter the mobile-first index first.
Google appears to feel that it’s less risky to
transition responsive websites, since the
same page is served regardless of
device/user agent.
By contrast, Mobile URL and Dynamic
Serving websites serve different pages
depending on the user agent.
This can hurt content parallelism, if the
mobile page doesn’t match the desktop
page.
Mobile-First Index* Desktop Index
PCT OF WEBSITES IN MFI BY MOBILE SETUP
21. Smaller websites are more likely to enter the
MFI first
● Smaller websites have a greater chance of
entering the mobile-first index first.
● Google is giving the largest sites longer to
prepare, or is moving them over at a slower
pace to ensure successful transitions, or
both.
● From a risk assessment point of view, this
makes sense, because smaller websites
should be easier to move for both Google
and the the site stakeholders.
NUMBER OF URLs
Mobile-First Index* Desktop Index
PCT OF WEBSITES IN MFI BY WEBSITE SIZE
22. Websites with more content per page are more in the MFI
PCT OF WEBSITES IN MFI BY AVG CONTENT
SIZE
PCT OF WEBSITES PER INDUSTRY
23. Websites with cleaner signals appear to move
into MFI sooner
Websites that are diluting less PageRank on
non-compliant pages are more into the
Mobile-First Index
Websites with a lower PageRank Dilution
may be considered as higher quality
websites by Google.
These websites are also have fewer
conflicting signals to Google making them
easier to crawl.
Mobile-First Index* Desktop Index
PCT OF WEBSITES IN MFI PAGERANK
DISTRIBUTION
24. Very slow loading websites may be getting
transitioned to MFI slower
Websites that loaded in < 1500 ms , 1000
ms, and 500 ms have transitioned at similar
rates, while websites that took longer than
2000 ms on average have transitioned at a
slower rate.
Mobile-First Index* Desktop Index
PCT OF WEBSITES IN MFI BY AVERAGE LOAD
TIMES
25. Surprisingly, many SEO indicators DO NOT
impact transition to MFI
We’ve tested the following criteria with no significant results:
Content /
Template Ratio
Avg. Visits
Mobile Traffic Share
Mobile vs. Desktop
Content Visibility
Outlinks
Visits
Language
26. Actual data, real
results: customer
use cases
A Publisher that transitioned
When things don’t just go right, but actually get
better, during transition to mobile-first index.1
A Tale of Two Transitions: Uh-Oh
A Mobile URL website sees its crawl plummet
after the transition.2
Sites Who Haven’t Transitioned
Some real-world examples of websites that haven’t
transitioned and the challenges they have3
27. 1 A tale of two transitions: smooth
When things don’t just go right, but actually get better, during a
responsive site’s transition to the mobile-first index.
29. Backbone of site’s steady performance:
content parallelism between desktop/mobile
3.0%
% URLs Crawled by Google
METRICS TO TRACK
SUCCESS
Visits Volume on URLs
Crawled by Botify
Active URLs from Google
6.2%
18.1%
30. 2 A tale of two transitions: uh-oh
A Mobile URL website sees its crawl plummet after the
transition.
31. Same movie: MFI transition generates
huge surge in crawls… EXCEPT...
Temporary crawl
volume increases
when the website
enters the mobile-
first index
URLS CRAWLED BY GOOGLEBOT BY USER-AGENT BY DAY
32. *From September 9th to October 9th
Long term crawl volume deteriorates.
Key KPIs tank across the board.
28.2%
% URLs Crawled by Google
METRICS TO TRACK
SUCCESS
Visits Volume on URLs
Crawled by Botify
Active URLs from Google
32
19.5%
21.1%
URLS CRAWLED BY GOOGLEBOT BY USER-AGENT BY DAY
33. 87% of the URLs have content similarity below 60% between mobile and desktop versions.
What sealed the doom? Low content similarity
rears its ugly head.
34. 3 Sites Who Haven’t Made the Transition
Some real-world examples of websites that haven’t transitioned
and the challenges they have
35. Despite this website being < 30,000 URLs, it still hasn’t made the switch
A small marketplace mobile website that still
hasn’t transitioned
URL DISTRIBUTION BY COMPLIANCE CRAWL DISTRIBUTION BY USER-AGENT
36. On average, this website’s mobile pages have < 50% average words per page.
Most of its mobile pages are not similar to their
desktop equivalents
URL DISTRIBUTION BY COMPLIANCE CRAWL DISTRIBUTION BY USER-AGENT
37. And many of its bidirectional signals are not
properly configured
BIDIRECTIONAL SIGNAL ISSUES
● The mobile alternate page is not
linked in the Mobile website's
structure
● Mobile page's canonical tag is not
matching the Desktop page
● The alternate tag is missing on
some Desktop pages
38. And finally, a large retail responsive website that
isn’t living in a mobile first (indexing) world
URL DISTRIBUTION BY COMPLIANCE CRAWL DISTRIBUTION BY USER-AGENT
39. More than 40% of this website’s internal page rank is sent to non-compliant pages
Two issues appear to be holding this website
from making the transition
PAGE RANK DILUTION LOW CONTENT SIZE
40. So, are you ready for the
Mobile-First Index?
7 tips for a successful
transition right now.
41. The big 7: key MFI tips that any site can implement
Ensure site performance by enforcing
content parallelism.
Foresee and confirm MFI transition
through log file analysis.
Optimize user experience by
improving mobile load times.
Verify mobile version is accessible to
Google Smartphone.
Embrace coherence by aligning
schema for desktop/mobile
versions.
Maintain seamless navigation by
properly updating your hreflang tags.
Keep all common mobile best
practices (rel=alternate /
rel=canonical)
42. Stop by our booth if you’d like
to learn more or if you’d just
like to have a chat about SEO.
THANK YOU!