Do you know how Google perceives your content? We do. Learn how you can take control of thin content, duplicates, and more with Botify's Content Quality Analysis. Content Quality Analysis offers critical insights Enterprise SEOs need in order to optimize their content to be found, indexed, and rank in Google's search engine results pages. Take your SEO to the next level with in-depth insights into how Google judges your content!

1. www.botify.comwww.botify.com
Content Quality
Botify Webinar
March 20th, 2017

2. Webinar Agenda
III. Using the Content Quality feature
II. The Content Quality charts
I. Why Content Quality analysis?

3. I. Why Content Quality analysis?
• Content quality influences search engines robots’ crawling and indexing
behavior
• This means we need to evaluate content quality as it can be perceived
by robots
• Content quality analysis cannot be assessed without eliminating the
template from the picture
• Botify provides a unique approach to Content Quality analysis

4. Webinar Agenda
III. Using the Content Quality feature
II. The Content Quality charts
I. Why Content Quality analysis?

5. II. The Content Quality charts
1. Evaluation
2. Content VS. Template
3. Number of Words
4. Content Uniqueness
5. Similar Pages
6. Content Change

6. 1. Evaluation
WHICH PAGES ARE REPRESENTED IN THE CONTENT QUALITY FEATURE?
• The pages that are part of Content Quality calculation are called “Evaluated” pages.
• “Evaluated” pages include:
• All Compliant Pages
• All Non Compliant Pages that are Non Compliant ONLY because of their non-canonical status.

7. 2. Content VS. Template
WHAT IS THIS CHART ABOUT?
• This chart represents the average
distribution of the content part and the
template part on the evaluated pages.
• The template part is determined by
comparing all the pages crawled by
Botify and finding elements that are
present on many pages.
HOW TO USE IT
• The perceived quality of pages with an
important part of content is generally
better.
• Can you make this percentage higher?

8. 3. Number of Words
WHAT IS THIS CHART ABOUT?
• This chart represents the distribution
of evaluated pages by number of
words, excluding the template part of
pages.
HOW TO USE IT
• The perceived quality of pages with
an important number of words is
generally better.
• Can you identify thin content pages
and increase their number of words?
Perhaps some pages with very thin
content or no content at all don’t
deserve to exist?

9. 4. Content Uniqueness
WHAT IS THIS CHART ABOUT?
• This chart represents the average
percentage of unique pieces of
information (n-grams, or sequences
of n words) on evaluated pages.
HOW TO USE IT
• The perceived quality of pages with
more unique content is generally
higher.
• What type of pages don’t have
enough unique content? Can you
optimize their content uniqueness?

10. 5. Similar Pages
WHAT IS THIS CHART ABOUT?
• This chart represents the distribution of
evaluated pages by similarity score,
which is the portion of content the
page shares with the most similar
page.
• It basically lets you identify near-
duplicate pages (pages with very
similar content).
HOW TO USE IT
• Duplicate content will have a negative
impact both on content accessibility
and on perceived content quality.
• Identify the pages with high similarity
scores and try to reduce them in the
website structure.

11. 6. Content Change
WHAT IS THIS CHART ABOUT?
• This chart represents the average
content change, looking at evaluated
pages from the current crawl and
from the previous crawl.
HOW TO USE IT
• Analyzing content change by type of
pages will allow to:
• Identify pages which have changed
significantly while they shouldn’t
• identify the influence of content change
on Google’s crawl frequency.

12. Webinar agenda
III. Using the Content Quality feature
II. The Content Quality charts
I. Why Content Quality analysis?

13. III. Using the Content Quality feature
1. Analyze content quality by segment
2. See the impact of content quality on traffic or Google crawl
3. Use Content Quality indicators in Metrics Tables
4. Go further in the URL Explorer, with detailed information by page

14. 1. Analyze content quality by segment
Content quality analysis is typically very different from segment to segment.

15. 1. Analyze content quality by segment
Volume differences prevent from seeing clearly?Display percentages.

16. 1. Analyze content quality by segment
Drill into subsegments.

17. 2. Compare Active Pages
to Inactive Pages
Comparing Active Pages and Inactive Pages, will show the impact of Content Quality on visits.

18. 2. Comparing Active Pages
and Inactive Pages

19. 2. See the impact of content quality
on Google’s crawl

20. 3. Use Content Quality indicators
in Metrics Tables
Using Metrics Tables, you can easily compare Active Pages and Inactive Pages, by segment.

21. 3. Use Content Quality indicators
in Metrics Tables
Note: Filters used to define lines cover articles only.
Compare pages by number of words (excluding template), using saved filters to define lines in the table.

22. 4. Go further in the URL Explorer
• For each page, see most similar pages
• Find out how large pools of similar pages are

23. Questions?