The document introduces new features of Botify Keywords including improved detection of winning and losing keywords over time, daily rankings monitoring, customized date range analysis, and unified insights across Botify products. New features allow users to identify seasonality trends, monitor rankings by device and market, isolate keyword cannibalization, and understand which structured data and content attributes drive traffic. The tool provides historical keyword data for non-crawled URLs and 6 months of history for new customers.

1. Discover the new version of
Botify Keywords
Benjamin Bussière
Director Professional Services
Will Lau
Sr. Search Data Strategist

2. What’s new?
Biggest improvement and key feature
Use cases
We will see different usages
Data Unification
Let’s discover more insights on keyword performance
Questions
And answers
1.
2.
3.
4.

3. 1 What’s new?
Biggest improvement and key feature

4. Identify at once when trends occur
Global view, fully integrated with all Botify KPI (ie: you can filter on a segment)
*Rankings = Keyword & URL combination (KW can rank for multiple URLs and vice versa)

5. Follow your winner keywords to find your best performing optimizations...
Winners detection is based on changes in CLICKS for rankings (distinct URL + keyword combinations) for
the selected time period selected by the user. (Default 30 days).

6. … and see poor performing keywords as well to identify opportunities
Losers detection is based on changes in CLICKS for rankings (distinct URL + keyword
combinations) for the selected time period selected by the user. (Default 30 days).

7. And optimize at scale by grouping winner and loser keywords by segment
You can directly see big movements based on your main segments.

8. Discover opportunities as they occurs
Aside from your existing Keywords, the new version of Botify Keywords tells you where you
appeared for the first time, letting you act on the spot to optimize and take control of that keyword!

9. Be aware of your rankings on a daily basis!
Your data is updated daily
See your ranking performances and their evolution
daily and always be aware of where and for what
keyword you stand in the SERPs.
Keywords data isn’t tie to your crawl anymore!

10. Make custom analysis thanks to our new date picker!
Select the period you want to analyse and it
will automatically be compared to the
previous period of the same duration
enabling you to:
Make Custom Analysis
Retrieve Previous Campaign Performances
Analyze Granularly or at Scale

11. Comprehensive understanding of keyword+url performance

12. Historical data for non-crawled URLs is still collected
Botify Keyword is decoupled from
Botify Analytics
Both the trended data for the URL
and the individual keywords for the
URL are still collected and stored
even if the URL has not been crawled
by Botify.
In the “Keyword Presence” charts,
only crawled URLs are included.

13. New customer? We’ve got you covered!
As soon as you acquire Botify Keywords, 6-month
of historical data is pulled from your GSC so you
can directly start your keywords analysis with
6-mon comparison already available
Start strong with a 6-months data history

14. 2 Use cases
We will see different usages

15. Detect Season and Anticipate Optimisation
With Keywords Trends you can easily identify seasonality and prepare each big
period serenely!
Black
Friday
Christmas
Summer
Sales

16. Monitor movements at scale by topic thanks to segment grouping
By segmenting your URL by topic of interest, you’ll be able to sort your keywords
by topics, enabling you to optimize your rankings contextually and at scale.

17. Monitor your rankings by device
Measure how the overall number of rankings you have is impacted by moving to the Mobile First Index

18. Follow how each market you’re involved in performes
If you have an international website, you can measure keyword performance over time by country.
This is helpful if you have hreflang issues and you are working on or if you are working on a specific region.
Filters can be applied to see if you are getting traffic from countries other than an intended market as well
(ie is the UK site ranking in Google US and vise versa).

19. Monitor movements at scale by topic thanks to segment grouping
How can we improve CTR? Structured
data, title and description tags not
enticing?
Are these pages ranking worse
because there are technical SEO
issues? (compliance, depth, thin
content, etc.)

20. Isolate keyword cannibalization across multiple pages
Quickly isolate keyword
cannibalization, where
multiple pages are driving at
least an impression for a
keyword.

21. Forecasting and projecting has never been more accurate
Publisher Online Retailer

22. 3 Data Unification
Let’s discover more insights on keyword performance

23. Tie technical indicators to Keywords trend and measure the
impact of your Technical SEO
You can apply a filter to see keyword performance trended over time for various scenarios to measure the
impact of technical SEO issues such as rankings for:
Any non-compliant URLSimilar pages Specific
structured data
values
URLs in/out of sitemapsLoad time

24. Use Structured Data to Understand which pages generates traffic
By filtering only on pages published in 2018, we can see that these articles are not generating
traffic in 2019, suggesting that freshness is a key element for this publisher.
January and February traffic is indeed made by articles published during these months.

25. Utilizing author structured data to understand performance
● Product
● Rating
● Offer
● News
● PostalAddress
● Restaurant
● JobPosting
● Dates
● Recipe
● News
● Breadcrumb
Many more! Comprehensive
list can be found in our
Knowledge Base.

26. Isolate by metric to potentially understand Google’s algo priorities

27. Content size that drives long tail traffic
Quickly identify sections of your site that are driven by long tail and top tail traffic. Then unify the
data to understand what content size typically drives more long tail traffic.

28. Create custom metrics and identify quick wins

29. Only platform to unify the data for you seamlessly
BOTIFY ANALYTICS
LOG ANALYZER
KEYWORDS

30. 4 Questions
And answers

31. Thank you
for your attention
Want to know more about
how Botify can help you
with your JS?
Come talk to us at
our booth!