SEO & Content Location - Travel Marketing Conference 2014Thomas Whittam
Travel Marketing Conference 2014 presentation by Thomas Whittam from Ayima on SEO & Content Location.
1) How to increase traffic by restructuring your website
2) Shifting onsite resources to boost authority and product visibility
3) Making sure when your site moves your traffic and sales follow
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
From redirects to insecure content to duplicate content, everyone screws up https. Even top-tier developers get this wrong, and the results can be devastating.
Learn how to secure your website without losing your rankings and become more trustworthy in the eyes of your visitors.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
SEO & Content Location - Travel Marketing Conference 2014Thomas Whittam
Travel Marketing Conference 2014 presentation by Thomas Whittam from Ayima on SEO & Content Location.
1) How to increase traffic by restructuring your website
2) Shifting onsite resources to boost authority and product visibility
3) Making sure when your site moves your traffic and sales follow
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
From redirects to insecure content to duplicate content, everyone screws up https. Even top-tier developers get this wrong, and the results can be devastating.
Learn how to secure your website without losing your rankings and become more trustworthy in the eyes of your visitors.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...Semrush
These slides were presented at the SEMrush webinar "How to Leverage Insights from Your Site’s Server Logs | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-leverage-insights-from-your-site-s-server-logs-or-5-hours-of-technical-seo/
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
The Real Problems Behind Indexing | 5 Hours of Technical SEOOnely
In his talk at 5 Hours of Technical SEO, organized by SEMRush, Bartosz Góralewicz spoke to Nik Ranger, Cindy Krum, and Will Critchlow about the most common issues preventing large websites from getting indexed by Google.
Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript F...Kahena Digital Marketing
Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
Time to speed-up your SEO workflows!
In this talk, I will show you how to:
+ Build simple Python Web apps to automate your tasks via the mighty Streamlit framework
+ Deploy them in one click and for free, so you can share them with your teammates (or the word!)
I'll finish the talk with some exciting use cases!
Using Keyword Data To Crush Your Competition - SEMrush Webinar 2015Thomas Whittam
Today there has been a real shift in SEO towards content. Tap into keyword data to drive your content strategy and focus your budget on content that will drive significant gains in organic traffic.
We will work through specific tips and tricks that you can use today:
Identifying ‘winners & losers’ in your industry
Uncovering fast growing new competitors
Analysing your competitor's strengths
Mixing together a best-in-class content strategy to grow your traffic
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...Semrush
These slides were presented at the SEMrush webinar "How to Leverage Insights from Your Site’s Server Logs | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-leverage-insights-from-your-site-s-server-logs-or-5-hours-of-technical-seo/
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
The Real Problems Behind Indexing | 5 Hours of Technical SEOOnely
In his talk at 5 Hours of Technical SEO, organized by SEMRush, Bartosz Góralewicz spoke to Nik Ranger, Cindy Krum, and Will Critchlow about the most common issues preventing large websites from getting indexed by Google.
Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript F...Kahena Digital Marketing
Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
Time to speed-up your SEO workflows!
In this talk, I will show you how to:
+ Build simple Python Web apps to automate your tasks via the mighty Streamlit framework
+ Deploy them in one click and for free, so you can share them with your teammates (or the word!)
I'll finish the talk with some exciting use cases!
Using Keyword Data To Crush Your Competition - SEMrush Webinar 2015Thomas Whittam
Today there has been a real shift in SEO towards content. Tap into keyword data to drive your content strategy and focus your budget on content that will drive significant gains in organic traffic.
We will work through specific tips and tricks that you can use today:
Identifying ‘winners & losers’ in your industry
Uncovering fast growing new competitors
Analysing your competitor's strengths
Mixing together a best-in-class content strategy to grow your traffic
- Why CTR curves are important and how they’re used in forecasting
- What’s wrong with the current CTR curve studies
- Common alternatives to produce site-specific CTR curves
- How you can easily and painlessly build your own keyword-level CTR curves to improve the accuracy of your forecasting.
Log File Analysis: The most powerful tool in your SEO toolkitTom Bennet
Slide deck from Tom Bennet's presentation at Brighton SEO, September 2014. Accompanying guide can be found here: http://builtvisible.com/log-file-analysis/
Image Credits:
https://www.flickr.com/photos/nullvalue/4188517246
https://www.flickr.com/photos/small_realm/11189803763/
https://www.flickr.com/photos/florianric/7263382550
http://fotojenix.wordpress.com/2011/07/08/weekly-photo-challenge-old-fashioned/
Page Rank Interno + Screaming Frog + R en Measure Camp Madrid 2016MJ Cachón Yáñez
Charla impartida por Javi Riestra, Diego Criado y MJ Cachón, en Measure Camp Madrid 2016, hablando sobre aplicación del page rank interno con Screaming Frog y R, en un caso real
Inteligencia de negocio en analitica web | User Web Analytics - eShow -2015Iñaki Huerta (ikhuerta)
En el eShow de 2015 celeramos una nueva edición del User Web analytics. En esta ocasión sobre la analítica y el ROI.
En mi presentación explique como la inteligencia de negocio podía ayudarnos a mejorar la información disponible en las herramientas de analítica para trabajar en base al ROI.
Diagnóstico SEO Técnico con Herramientas #TheInbounderMJ Cachón Yáñez
¿Cómo exprimir las herramientas SEO en análisis las distintas áreas del SEO?
Herramientas, guías paso a paso e insights de interés para que las herramientas no te manejen a ti
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Affiliate Summit Orlando Meetup Group: Google Analytics for BeginnersMissy Ward
Pat Grady, owner of RhinoFish Media (http://www.affiliatesummit.com/pat-grady/) provided a great session on Google Analytics for beginners, during the Affiliate Summit Orlando Meetup on Tuesday, 10/30/12. Here are his slides.
How to disrupt established markets with SEO in 2015 - LOGIN 2015Yannis Karagiannidis
Connect with me @gianniskarag
Getting traction for your startup is not easy, so it's essential to get your SEO strategy right. Search Engine optimization can significantly improve your startups performance and help you get a piece of the market share from established players. This workshop will cover:
Crawling and Accessibility
Site speed & Performance
Advanced Data & Keyword Research
Localization & Internationalization
Link building techniques
Large Scale SEO - Method to the madnessJoost de Valk
In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.
Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.
SEO without implementing certain fundamentals will lack results.
If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.
In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Link Building at Scale: Big Links with a Tiny Team97th Floor
Presentation by Sam Oh Director of Product Education at Ahrefs, at Mastermind 2019. Sam is a tactical all-in-one marketer and digital strategist. He helps Ahrefs create educational videos and develop creative marketing strategies.
Learn more: 97thfloor.com
Seojocktoberfest - link health audits and organic traffic recovery - Scott McLayYard
Scott is one of the UK’s most experienced technical SEOs and adds a strong enterprise level technological focus to Yard’s work. Having worked on technical audits, internationalisation projects and migration support for hundreds of websites, including global household brand names, throughout his 12 year technical SEO career, Scott has industry insights, competitive intelligence and technical solutions readily to hand for Yard clients and he will be sharing some of this knowledge in his presentation on link health audits and organic traffic recovery.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Similar to Proactive Measures for Good Site Health - Brighton SEO 2014 (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
13. Negative SEO
1. Ahrefs New/Lost links (<60 days)
2. GWT link dates
3. Most common anchors
4. Who links the most?
5. Keep a record of link numbers MoM
17. Affiliate Networks
1. Affiliate system check
2. Block parameter in GWT, GA and Robots.txt
• Use Robots.txt tester in GWT
3. Attempt to implement nofollows
4. Disavow
18. Just so you know…
• Affiliate network checks
• Is the nofollow attribute used?
• Does the link go through a redirect?
• Type of redirect?
• Redirect path?
20. Just so you know…
• Inspect element
<a
href="/buynow/track.php?buyaid=5&nid=129269&lin
k=aHR0cDovL3d3dy5kZWNhdGhsb24uY28udWsvQy01OTU1NTEtYmlrZ
S1oZWxtZXRzP3V0bV9zb3VyY2U9cm9hZGNjJnV0bV9tZWRpdW09RGlz
cGxheSZ1dG1fY2FtcGFpZ249cm9hZGNjX3Nob3BwaW5n&exact=
0&section=1&deal=0" target="_blank"
rel="nofollow"><img src="/buynow/images/buy-5-top.png"
width="120" alt="Buy it now" class="google-buynow"></a>
22. Just so you know…
• Block parameter in GA
Admin / All Web Site Data / View Settings
23. Just so you know…
• Block parameter in GWT
Crawl / URL Parameters / Add Parameter
24. Just so you know…
• Block parameter in Robots.txt
• Use GWT Robots.txt tester
• Read this - http://ayi.ma/robotsguide
• Test here - http://ayi.ma/robotstool
33. Backlink Audit
1. Download links, use multiple sources
• GWT, Ahrefs, Majestic SEO, Moz OSE
34. Backlink Audit
2. Open Excel; remove duplicates, add a domain
column and populate
3. Use pivot tables to identify patterns
• Anchors, number of links, type of link
35. Backlink Audit
2. Open Excel; remove duplicates, add a domain
column and populate
3. Use pivot tables to identify patterns
• Anchors, number of links, type of link
36. Backlink Audit
4. Check every domain
• Use Google’s Quality Guidelines / your gut
feeling
• Keep a record of every website you visit
• Contact details, quality, anchor text, type of
link
• Identify if you want to remove the link
37. Backlink Audit
5. Contact Webmasters to remove links
• Record date of contact & outcome
• Don’t pay them (keep a record if they ask)
• Disavow if they refuse/don’t respond
45. Submitting a disavow
1. Identify domains for disavow
• Add “domain:” to the front of each one (no
spaces)
domain:example.com
domain:subdomain.example-2.co.uk
46. Submitting a disavow
2. Copy into a .txt file
• Add a #comment identifying the date added
• Add any old disavow data
#Disavow added 12th September 2014
domain:example.com
domain:subdomain.example-2.co.uk
47. Submitting a disavow
3. Visit the disavow tool and follow the
instructions
• Add the file to the correct profile
http://ayi.ma/disavow
52. 5 Takeaways
1. Complete a backlink audit
2. Identify low quality links for removal
3. Contact WM’s and disavow where necessary
4. Monitor your incoming links
5. Keep a record of everything
53. Thanks!
Tom Whittam
SEO Consultant, Ayima
tom@ayima.com
http://ayi.ma/brightonseo