Helen T SULLIVAN1, Markku T HÄKKINEN2 1Rider University, United States of America; 2University of Jyväskylä & ETS

1. Helen Sullivan , PhD – Rider University & University of Jyväskylä
Mark Häkkinen, PhD –University of Jyväskylä

2. u·biq·ui·tous
ɪ
/yuˈbkwɪtəs/
Adjective
existing or being everywhere, especially at the same time;
omnipresent.

3.  During 2012, the number of mobile phone
connections worldwide is expected to reach 6
billion
 Soon the equivalent of one mobile phone
connection for each of our planet’s
inhabitants
 The majority of people worldwide will either
have direct access to a mobile device, or be
within the family or social network of
someone who does.

4.  Phones are getting smarter
 Phones need to be smart-enough but not
necessarily smart phones
 Digital divide? Rather than “Haves and Have
Nots” perhaps better to think of “Have
now, Have later” in terms of technologies

5.  Background to Workshop
 Goals
 Research: Two examples
 Working Discussion

6.  First Workshop at IDRC 2007: Psychology and
Behavioral Sciences
 Second Workshop at IDRC 2008: Focusing on
Behavioral Science
 Third Workshop at IDRC 2010: Mobile
Technologies

7.  Identify Research Gaps in use of Mobile
Technologies
 What do we know, not know, and need to
know?
 Discussion! We want to hear your ideas. This
is a WORKshop
 A journal paper (co-authors welcome) is
planned

8.  http://www.psydrr.org/workshop2012/

10. http://xkcd.com/723/

11. Tweets about DC quake
reach New York before the ground
movement

12. On 27.2, Tweets related to
the tsunami warning were
occurring at a rate of
several thousand per
minute!!

13.  Traditional Preparedness channels:
 Broadcast Media (TV & Radio)
 Print Media
 Shift to New Media
 Web
 Social Media
 Podcasts
 Non-live media
 Ad hoc vs formal Notification Networks
13

14.  Decline of newspapers
 Decline of local radio in many markets
 Non-live media
 User selected (personalized) content
 iPod isolation
 Digital Arrogance – exclusivity of information
14

16.  Motivating a population at risk is a key to
preparedness
 Low probability events are particularly
challenging
 Experience is the best motivator
 Indigenous Peoples – oral story telling

17.  From simple board games to immersive
virtual environments
 Practice and Rehearsal, with motivation of
game play

18.  Contact
 Mark Hakkinen – mhakkinen@acm.org
 Helen Sullivan – hsullivan@rider.edu