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Rachel Hinman Senior Research Scientist - Nokia Research Center Technology UX Australia 2011 as a Cultural Practice

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Title 90 Mobiles in 90 Days

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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NPR slide

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What are we doing wrong today, Don?

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NPR slide UX as Problem Solving

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Mobile

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Rapid Evolution “ The rapid development of cell phones is killing early cell phones much faster than it's killing any of the early, older legacy technologies. I think that is a real principle... something you have to understand if you're going to be in this line of work. It's very romantic. It's very fast moving. You are building dead lumps of plastic. When people come out and they show you an iPhone, or an Android... they are showing you larval versions of something much more sophisticated. The world you are building right now is the ground floor for something much larger -- and the soil beneath that ground floor is violently unstable.” -- Mobile Monday Amsterdam – November 2008

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Title 90 Mobiles in 90 Days

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What are we missing?

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We shape our tools and thereafter our tools shape us. Marshall McLuhan

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Hypothesis vs. Agenda NPR slide What are we missing?

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What are we missing?

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Central Idea: Technology is a cultural practice

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Central Idea: The time has come to stop thinking of our work solely as “ problem-solving” and start thinking of it is as a form of cultural expression.

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Cultural practice?

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Everyday life rituals

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Social practices

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Medical treatment

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Forms of artistic expression

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Governance, leadership, and conflict resolution

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Power Relationships

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Cultural Institutions

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Housing

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Religion

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<ul><li>Cultural Practices: </li></ul><ul><li>Everyday life practices </li></ul><ul><li>Social practices </li></ul><ul><li>Medical treatment practices </li></ul><ul><li>Forms of artistic expression </li></ul><ul><li>Religious and spiritual practices </li></ul><ul><li>Governance and leadership, conflict resolution </li></ul><ul><li>Cultural institutions </li></ul><ul><li>Power relationships </li></ul><ul><li>Housing and construction </li></ul>

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What does technology and user experience have to do with cultural practices?

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Hypothesis vs. Agenda

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Hypothesis vs. Agenda

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Edges worth tracking

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Clifton Evans via Boxes & Arrows “In some ways, Interaction Design, the practice is a field that seems obsessed with process over product.”

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Jack Shulze of BERG: Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.

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“ What I often see is that people are frightened by fashion, and that because it scares them or makes them feel insecure, they put it down… There is something about fashion that can make people very nervous .”

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<ul><li>CHI 2010 - 2011 Themes: </li></ul><ul><li>Feminism in HCI </li></ul><ul><li>HCI and Politics </li></ul><ul><li>Inclusive Design </li></ul><ul><li>Design for Emerging Markets </li></ul><ul><li>Designing for Social Impact </li></ul><ul><li>HCI and the Environment </li></ul>

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Signals

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Uganda: Mobile Money

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Hypothesis vs. Agenda

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“ How does it work?”

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1. Create an account with authorized dealer

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1. Create an account with authorized dealer 2. Download Mobile Money application to mobile

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1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, recipient’s phone #

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1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, recipient’s phone # 4. Recipient retrieves funds from authorized dealer (if they have the cash)

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?

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Gestalt: Figure Ground

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McLuhan believed that to fully grasp the effect of a new technology, one must examine figure (medium) and ground (context) together, since neither is completely intelligible without the other. McLuhan argued that we must study media in their historical context, particularly in relation to the technologies that preceded them.

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India: Mobile Literacy

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Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO_TOPIC&URL_SECTION=201

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Hypothesis vs. Agenda

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Hypothesis vs. Agenda

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Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO_TOPIC&URL_SECTION=201

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Hypothesis vs. Agenda Literacy

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Hypothesis vs. Agenda

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Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society.

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Hypothesis vs. Agenda

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Technology delivers media.

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<ul><li>Technology delivers media. </li></ul><ul><li>Media shapes: </li></ul><ul><li>What can be said </li></ul><ul><li>How it can be said </li></ul><ul><li>Who can say it </li></ul><ul><li>Who can receive those messages </li></ul>

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Literacy = Price of Entry

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Empathy

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Hypothesis vs. Agenda Mobile presents an opportunity to invent new ways for users to interact with information and each other. Opinion!

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Opinion!

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EMPATHY

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✔ User Research

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Empathy is Difficult

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Empathy is Difficult

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Hypothesis vs. Agenda

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✔ User Research

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How can I apply this idea to my daily work?

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Hypothesis vs. Agenda Less of this, more of that

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Hypothesis vs. Agenda Get out of the UX Echo Chamber

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Cultural Relativism

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Reaching out and touching and shaping the world… allowing the world to touch and reshape us. Reuben Margolin

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Thanks!