MBA621 Emerging Technologies


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From a Saint Louis University MBA course.

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MBA621 Emerging Technologies

  1. 1. MBA 621 – Information Technology in Organizations John Cook School of Business Saint Louis University
  2. 2. You will be able to:  Apply Rogers’ diffusion model to emerging information technologies  Apply Rogers’ innovation-decision process model to explain how individuals decide to adopt/reject a new information technology  Explain how convergence and critical mass pertain to emerging technologies, especially cloud computing
  3. 3. Image source More adopters lowers adoption risk
  4. 4.  Think-pair-share  Take two minutes and think about what makes you adopt or reject a new technology. What factors influence your decision?  Get in pairs and share your answers.
  5. 5.  Innovators: willing to take risks, financial and knowledge resource, socially active  Early adopters: opinion leaders, high social status, educated, socially forward  Early majority: above-average social status, connected with early adopters  Late majority: skeptical, below average social status, no opinion leadership  Laggards: Last to adopt, risk averse, aversion to change agents, limited social networks
  6. 6. Organization Organization
  7. 7. Knowledge Persuasion Decision Implementation Confirmation Prior Conditions •Previous practice •Felt needs •Innovativeness •Social norms •Environment Char. of Decision Making Unit •Socio-economic characteristics •Personality variables •Communication behavior Perceived InnovationChar. •Relative advantage •Compatibility •Complexity •Trialability •Observability From Rogers, 1995, p. 163 Adoption Rejection Continued Adoption Later Adoption Discontinuous Continued rejection CommunicationChannels Includesorganizationalcharacteristics
  8. 8.  Cloud computing (of course!)  Immersive virtual reality  Gesture-based computing ◦ Video: EOS  Augmented reality  Location-based services ◦ Interesting when combined with augmented reality
  9. 9.  SMS-based health monitoring  Body-embedded sensors  Browser-based operating systems (Chrome O/S)  Machine-to-machine services (no human intervention)  New input devices (voice, camera, gestures)  Mobile devices (new types, new capabilities)  Improved mobile device batteries
  10. 10.  Thinking aloud paired problem solving  Format: ◦ Two roles, problem solver and questioner ◦ Both spend time thinking about problem ◦ Problem solver has 2 minutes to explain answer ◦ Questioner asks for clarification, points out errors, etc. AFTER the 2 minutes  Problem: How do convergence and critical mass relate to cloud computing?  Class discussion follows
  11. 11. Useful tech Platform Access device Appl Comm media Core tech. Core tech. Core tech.Core tech.
  12. 12.  Ubiquitous: Being everywhere at once ◦ Always on ◦ Largely behind the scenes ◦ Variety of devices ◦ “… continuous, seamless stream of communications, content and services exchanged among businesses, as well as their customers, suppliers and products.” (Accenture)
  13. 13. Ubiquity Cloud Access devices Ubiq. Connect. Location- based Mobile payments Others??
  14. 14.  Not really a technology, but rather an application of technologies.  Today, people want to access “things” on their own schedule: ◦ DVR/Hulu/NetFlix ◦ ATM’s, Debit cards and Online banking ◦ iPods/MP3; Podcasts ◦ Education  Video streaming  Mixed-mode and online courses
  15. 15.  Digital garbage collection  Smart-phone as universal remote for your life  Stock vs. flow of knowledge  Data shadow ◦ Trackable data that a person creates using technologies such as debit/credit cards, smart phones, Internet, email, FaceBook, etc.  Human augmentation
  16. 16. Source:
  17. 17.  Culture of availability vs. always-on backlash ◦ Video: Antisocial phone tricks  Proprietary (lock-in) vs. open  Ubiquity vs. privacy  Single-use vs. multi-purpose devices ◦ These aren’t necessarily mutually exclusive
  18. 18. ◦ Few Choices Many Choices ◦ Proprietary Open Source ◦ Vendor Lock-in No Lock-in ◦ Expensive Commodity ◦ Closed Standards Open Standards ◦ PCs Post-PCs ◦ On Premise Cloud ◦ Purchase Subscribe ◦ Different Networks Internet ◦ Hot Spots Ubiquitous ◦ OS Centric Browser Centric Present State Future State
  19. 19.  Pick one of these “tensions” ◦ Culture of availability vs. always-on backlash ◦ Proprietary (lock-in) vs. open ◦ Ubiquity vs. privacy ◦ Single-use vs. multi-purpose devices  Write a minute paper on which you think will “win out” and why  Sharing as a class
  20. 20. Evaluating emerging technologies
  21. 21.  What does this technology enable? ◦ Overarching question  What technology does focal technology make more valuable? ◦ Location-based services and mobile devices  What technologies make the focal technology more valuable? ◦ Example: Better batteries and mobile devices ◦ Are these on the horizon?  Will the technology achieve critical mass? ◦ How?  What technology does the focal technology replace or make obsolete?