Uber's original pitch deck from 2008 was redesigned by SlideTeam to be more visually appealing. The original content was strong but the design was average. The redesign modernized the look and feel through updated graphics and layouts to better convey Uber's vision of an on-demand car service using the latest technology. Key points included luxury vehicles, high-tech dispatch, fast response times, and a large untapped market opportunity in the taxi and limousine industry.