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Cabs in
2008
Most useaging & inefficient
technology
Radio dispatch, no 2-way
communication
Most common car, Ford Crown Victoria =
14mpg
Hailing is done by hand or phone
No GPS coordination between
client/driver
Significan fareseeking or “dead-time”
3.
Category 1 Category2 Category 3 Category 4
0
1
2
3
4
5
6
Chart Title
Series 1 Series 2 Series 3
The
Medallion
System
Taxi-monopolies reduce quality of
service
Medallions are expensive, and drivers
underpaid
Medallions cost -$500k, drivers make 31k
No incentive/accountability for drivers/client
Digital Hail can now make
street hail unnecessary
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4.
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Uber Concept
"NetJets ofcar
services”
wait-taneOptimized
fleets and incented
drivers
Latest consumer web
& device technology-
Latest consumer web & device
technology
A fast & efficient on-
demand car service
Convenience of a cab
in NYC+ experience of
aprofessional
chauffeur. But in SF
and NYC
Market :
Professionals in
American cities
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5.
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1-Click Car
Service
Must bea
member to use
the service
Professional and
trustworthly clientele
Not hailed from
sreet
So no medallion licenses
are required, since clients
are service members&
use digital-
hailGuaranteed
Pick-up (unlike a
yelliowcab)
Mobi app will match
client & driver- See
photos of each other
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Uber.com
UberCebBook Trips, showFleet status,
trip history
Pre-specify locations with
labels+coordinates
To enable easy texting of pickup
locations
Google Maps integration
Latlong for "home", "bob-work",
"alice-apt
10.
Use-Cases
Elderly transport
Dropping offKids at
School
Working while
commuting (wifi in
cars)
3 person rideshare
to a South-Bay
campus
Airport
pickup/dropoff
(pre-scheduled)
Fast local transport
where parking isn't
easy
Trips to/from
restaurants, bars &
shows
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User
Benefits
Cabs dont guarantee
pickup,can take 45 mins
Cab aren't as safe or
dean as limos
Car services require 1-
3 hours notice
Car services
transfers average
over $60+ tax
UberCab would be faster &
cheaper than a limo, butnicer &
safer than a taxicab
12.
Environmental
Benefits
Better Utilization ofVehicle
Resources
In NYC, 35% of time is spend looking for fares
In less dense cities, can be over half "dead-time
As swarm size increases, efficiency will improve
Hybrid vahines (2x efficiency of a cab)
Mercedes S400 Blue Hybrid, Lexus GS
450h- Reduce carbon footprint, better use of time
in car
Ridesharing/Carpooling incentives
lower rates- Trip to SFO, or Ballpark to Marina after a
game
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13.
Uber Fleet
Premium- S550
forSF Beta
clients
30mpg with S400
BlueHybrid (in
2010)
Standard Lexus
GS450h or e320-
23mpg
Existing
cab/towncar fleets
get 14-16 mpg
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Item Name DescriptionTitle Total
1 Title Write something here in this column Trending $3,000,000
2 Title Write something here in this column Trending $3,000,000
3 Title Write something here in this column Trending $3,000,000
4 Title Write something here in this column Trending $3,000,000
5 ATitle Write something here in this column Trending
$3,000,000
6 Title Write something here in this column Trending $3,000,000
7 Title Write something here in this column Trending $3,000,000
Target
Cities
Focus on SF/NYC to begin
Expand to LA, Chicago,
Houston, PA, Dallas
This covers 50% of entire US
market
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Sales
1st Qtr 2ndQtr
3rd Qtr 4th Qtr
Your Title Here
Your Title Here
Your Title Here
Your Title Here
Your Title Here
Category 1 Category 2 Category 3 Category 4
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4
6
8
10
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Series 1 Series 2 Series 3
SmartPhones, Aug2008
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Future
Optimizations
Cheaper cars by
buyingused
Less expensive by buying used More accurate GPS
technology
Discounted rates for Sun-
Tues Multi-hour bookings
A wonderful serenity has
taken possession of my
entire soul, like these sweet
mornings of spring
“get here now” costs more
than “tomorrow at 5pm”
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Value 1 Value2 Value 3 Result
$92805 $32689 $6458 Yes
$32689 $6458 $32689 Yes
$6458 $32689 $92805 Yes
$47335 $92805 $6458 No Category 1 Category 2 Category 3 Category 4
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4
6
8
10
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Chart Title
Series 1 Series 2 Series 3
Extend infrastructure to other LBS
applications
Location-Based
Service
Delivery, non-critical medical/governmental use
Growing to a $3.5B industry by 2010
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Progress to Date
CaliforniaLLC +
trademark filed
Bank Account + PayPal
account created
Ubercab.com reserved +
“ubercab” SMS code
iPhone dev license
applied for Nov28,08
5 advisors & 15 clients
now recruited
Provisional patent filed NEXT: buy cars, develop
app, Feb1st demo
Raise a few million,
small-office + GM in SF
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