Uber should adopt a market development strategy to drive growth in Australia. This strategy presents higher profitability by gaining market share in untargeted segments like aging populations, with lower risk of retaliation from competitors. It involves focusing advertisements on building trust and value, and offering new payment options like prepaid credits and e-wallets. While revenue growth may be slower, it reduces dependency on existing segments and balances risk in Uber's business.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
The presentation talks about BMW, its selective target marketing directed towards elites, high advertising costs, changing customer preferences, the need to bring in affordable models and the pros and cons of its strategies.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
The presentation talks about BMW, its selective target marketing directed towards elites, high advertising costs, changing customer preferences, the need to bring in affordable models and the pros and cons of its strategies.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
12Pricing and Distribution Model BMWThe Bayerische Mo.docxmoggdede
1
2
Pricing and Distribution Model: BMW
The Bayerische Motoren Werke (BMW) group is a leading Germany car manufacturer specializing in the production of automobiles and motorcycles (Wu, 2017). The company was founded in 1913 and since has diversified its operations into over 40 countries globally, with over one million employees distributed across its subsidiaries, depots, showrooms, and manufacturing plants. The organization’s business strategy based on its powerful brand image, with its core values being technology, innovation, quality, and reliability. The company has through the over one century that it has been in existence lived to the ideals of its vision strategy has modeled around identification of potential and growth encouragement (Byun, 2014) In this discussion we shall seek to establish the company’s distribution model and price setting mechanism.
BMW Distribution model
The BMW group has over 4, 400 dealers worldwide who are tasked with the selling new cars produced by the company, old cars, parts and even offering of after sale services (Li et al., 2014). The distribution channel adopted by the organization is meant to help align the organization’s operations with the customer needs, as the customers can place their orders, make inquiries and even give feedback on the various car models through the dealers, who directly submit the information to the company.
Distribution strategy
Companies according to Byun (2014) have to ensure their products reach the final customers in such a manner that the product is still affordable and of the expected quality. Over the years the BMW group like all other automobile manufacturers has mostly relied on the supply-push philosophy, where they manufactured the various vehicles models to a high supply with the expectation of pushing the product down the chain of demand through rigorous marketing. The company relied heavily on the traditional dealers to market their various brands and with the turbulent market economy pushing the conventional dealers to hike the prices and reduce the services offered to the customers.
The shrinking dealer margins made the dealers to impair the service quality provided to the clients, and this prompted the management of the BMW group to rethink their overall distribution strategy (Wu, 2017). The company through the decline in the sales margin and increased competition in the market opted to adopt the customized distribution strategy where the clients would be able to place orders and specifications on the various vehicle brands. The company would collaborate with its dealers to produce cars that are tailored and made to suit the customer needs. The group also has ingrained technology in its distribution process through the adoption of web-based services, easing the process of carrying out market surveys, tracking customers shopping habits as well as monitoring the dealers’ performance in real-time.
Positioning within the channel
The BMW group has through t ...
Developing Sustainable Marketing Strategy for Electric Vehicle (EV)Parag Metha
This project puts forward and determines sustainable business strategy for EV by doing external environment analysis using PESTEL and Porter’s five forces and mapping of opportunities and threat which effects company’s direction as well as to locate potential sources of competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of strategy.
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“MapTheCab” was a startup/project founded in 2012, which was the Uber/Ola equivalent of that time for India. It helped find and share cabs at low prices. The product never went beyond the prototype stage though!
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Here is one of the keynote presentations from the hugely successful Insurance Telematics USA 2010.
During the presentation, two Vice Presidents from A.T. Kearney answer the following questions:
- How will the insurance telematics market evolve in the next 3-5 years?
- What are the implications for insurance companies?
- How should insurance companies position themselves for success in the face of uncertainty?
To view the presentation WITH AUDIO then click here:
http://www.telematicsupdate.com/insurance-telematics/presentations.shtml
Ride sharing service is a new business concept yet has many rivals. This slide shows the user aspect of ride sharing service and how rivals are doing business in this market.
Marketing management project of OLA Cabs Rudresh Kumar
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ Winner [CROSS] Tour in HCM
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Uber in Australian Taxi market
1. Case Analysis: Uber in
Australian Taxi Industry
MMBA 8017 Strategic Marketing, Term 2, 2020
Report Title: Case Analysis - Individual Report
Company: Uber Australia
Contributor: Amit Sati
Student Id: 45692386
2. Table of Contents
1. 4Cs Analysis of UBER in Australian RideShare Industry 3
2. SWOT Analysis of UBER in Australian RideShare Industry for Strategic Direction 5
3. Available Marketing Strategies for UBER to Drive Growth 6
4. Marketing Strategy recommendation for UBER 8
Page | 1
3. 1. 4Cs Analysis of UBER in Australian RideShare
Industry
1.1. Context
A. Socio-Economic Trends: Acceptability of Share Economy is growing in
Australian Market along with usage of cashless payment methods. Aging population and
increasing cultural diversity demand unique ways to improve the product attractiveness.
B. Technology Trends: Increasing penetration of smart phones in the market
presents opportunity to develop existing market by targeting non-users in the rideshare
industry.
1.2. Customers
Customers in the rideshare industry could be categorized in to four new segments
based on the interest, behavior and needs.
A. Party Goers Segment: Their primary objective is after party safe travel to avoid
late nigh driving. Needs of this segment – anywhere pickup (wide availability), payment
convenience, reliability & safety, premium experience
B. Office Goer Segment: Their primary objectives are business travel, last mile
connectivity etc. Needs of this segment – cab status (real time tracking of arriving cab),
reliability, value, experience
C. Occasional User Segment: Needs of this segment – reliability, availability,
experience, value for money. They use uber as backup or in emergency.
D. Oblivious Segment: These are non-users, with no or little brand awareness.
Needs & challenges – Brand awareness, safety, price sensitive, payment mode,
technology challenges. Reluctant to change existing mode of transport.
1.3. Company
● Uber is Market Leader in Australian rideshare Industry
● Pioneered the ride share industry through user friendly platform, convenience in
payment (cash less options), transparency, improved user experience
Page | 2
4. ● Focus on Process improvement to differentiate from traditional taxi industry
● Surge Pricing made it unique against traditional taxi
● Positioning - “Premium (Emotional Modifier) Daily (Descriptive Modifier) commute
(Brand Function)”
● Targeting effectively to party Goers & Office Goers
1.4. Competition
Increasing competition from within the rideshare industry and traditional taxi industry are
causing threat to market leadership position of Uber.
● Digitisation in traditional Taxi industry, aggressive advertising, collaborations with
other industries such as travel agencies
● New Entrants in rideshare industry – OLA, DIDI, Shebah
● Market share dropped from 90% to 55% in one and half year since 2018, after
OLA & DIDI entered the rideshare industry
Page | 3
5. 2. SWOT Analysis of UBER in Australian
RideShare Industry for Strategic Direction
Strengths
- Market Leadership, brand
awareness
- Technology & market
learning curve compared to
new entrants
Weakness
- No long-term customer
commitment
- Higher per kilometer price
to customers compared to
alternates
Opportunities
- Increasing acceptability of
Sharing Economy
- Increasing penetration of
smart phone & credit / debit
card
- Aging Population
A. Utilising technology
experience to innovate and
maximise sharing economy
acceptability
B. Using brand awareness
and technology to solve
challenges of aging
population
C. Using Sharing economy
acceptability to position
better than public transport
and targeting aging
population
D. Using card payments for
longer commitment by
providing extra benefit for
prepaid / e-wallet feature
Threats
- Increasing Competition
(Co-Driver)
- Negative Press Coverage
globally
- Increase in users with
English as Second
Language
E. Using brand awareness
to improve brand image
F. Using technology to
reduce language barrier &
gain edge for competition
G. launch loyalty programs
to reduce impact of
competition
Page | 4
6. 3. Available Marketing Strategies for UBER to Drive
Growth
Three marketing strategies are available to Uber in growth market in Australian
rideshare industry using ANSOFF Matrix (below):
3.1. Confrontation Strategy
A. Customer Loyalty Programs: Confrontation strategy could be implemented by
UBER by launching Customer Loyalty programs using Gamification method for
discounts, multiplatform rewards and premium offerings.
B. Multilingual Interface: Adding new Features such as Multilingual Interface or
language translation in the Uber APP could significantly improve the adaptability
amongst growing population with English as second language.
3.2. Market Development
A. Focused Advertisements: To grow the segments further by converting non-users
into users, UBER market development strategy could include focusing advertising
spends on perceptual objective of building trust and value for money, specially targeting
aging population.
B: New Payment Options: More Payment Options targeting for aging population who
is apprehensive about storing card details on Apps. Options such as, Prepaid credits,
e-wallet, give or lend money amongst friends or Family could gain popularity within non
users segment.
3.3. Flanker Strategy
A. Bike Peer-to-Peer Renting Platform: To counter increasing low cost substitutes and
competitive offerings, UBER could launch a “Bike Peer-to-peer renting Service.” This
could be effective to price sensitive target segments and complement the existing “Cab
Ride Share” product.
Page | 5
7. B. Public Transport Consulting Services: Diversification method to offer the
expertise of technology in transport could be offered to local transport authorities.
Using Artificial Intelligence and Machine learning technologies, a new Route
Management offering such as, no fixed time-table bus services to increase efficiency.
ANSOFF Matrix (Utilising SWOT strategic options mentioned in brackets)
Products
Existing New
Mar
kets
Exist
ing
Market Penetration
- Loyalty Programs/ discounts /
Gamification (confrontation) (G) (A)
- Advertisement spends with
perceptual objective of building trust
(market development) (B) (E) (C)
Product Development
- Product Improvement to
accommodate multi-language
features (Confrontation) (F)
- Launch Bike Peer-to-peer renting
services to target non-users seeking
value for money (Flanker strategy)
(A)
New
Market Development
- More Payment Options (Prepaid / e
wallet, give / lend money amongst
friends / Family) (market
development) target non-users (D)
(A)
Diversification
- Route Management Services to
Public Transport Agencies (example
– Artificial Intelligence based, no fixed
time-table bus services to increase
efficiency) (A)
Page | 6
8. 4. Marketing Strategy recommendation for UBER
Out of the 3 marketing strategies available, UBER should adopt the Market
Development strategy as part of Growth Strategy (strategy 3.2).
4.1 Strengths:
A. High Profitability: Market development strategy presents higher profitability by
gaining higher market share in the un-targeted segments.
B. Low Competitive Retaliation: Market development strategy also has lower chances
of competitive retaliation, which provides more time to earn profits from these segments.
C. Reduces Dependency on Existing Segments: By exploring new segments, the
dependency on existing customers reduces. This balances risk in the business.
4.2 Limitations:
A. Low Revenue Growth: Revenue growth will be slower compared to other strategies
as it would take time to increase brand awareness and gain customer confidence.
B. High Advertisement Spends: Market development strategy also requires increase
in advertisement spends to increase the perceptual targeting effectiveness and success
of the strategy.
C. Reduces Learning Time for Competitors: One of the disadvantages of being first
mover in growth market is providing better learning to followers. Competitors will be
easily able to copy the offerings and attack the position in the segment.
Strengths & Weakness comparison of 3 strategies available:
Strategy Strengths Limitations
Page | 7
9. Confrontation
Strategy
- This strategy provides fast
growth in revenue for UBER
from existing customers.
- This helps is maintaining
existing Market Share within
the ride share segments.
- This strategy increases the
dependency on existing
market.
- This also leads to escalation
in industry rivalry and lower
profits.
Market Development
- This strategy leads to higher
profitability for UBER in the
industry.
- This also reduces chances of
aggressive retaliation by
competitors in the industry.
- This strategy provides low
revenue growth for UBER
compared to other two
strategies.
- This needs increase in
advertising spends to increase
the effectiveness of perceptual
objectives.
Flanker Strategy
- This strategy provides fast
growth in revenue for UBER
from new customer segments.
- This provides opportunity to
gain early mover advantage in
a new product category, and
leads to increase in
profitability.
- This strategy requires higher
capital investment to launch
new products and services.
- This strategy possesses high
financial risk as compared to
other two strategies.
Page | 8