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Twutorial for Journos
The document provides a comprehensive guide for journalists on leveraging Twitter for news reporting, emphasizing tips on finding and verifying information, engaging with audiences, and effectively live-tweeting events. It covers strategies for building a following, managing time efficiently, and using hashtags effectively. The text also encourages journalists to observe, report, and connect with sources to enhance their news coverage.
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Twutorial for Journos
- 1. #twutorial for journos Steve Buttry Bennington Banner March 20, 2013
- 2. Read more aboutit • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com
- 10. Tips for findingtweets • Search (Twitter advanced, Google & Topsy) for keywords, location • Check followers & timelines (replies, RTs) • Expand tweets to see conversation • Check profiles • Follow; DM or tweet asking for interview • Make screen grabs
- 19. Breaking news tips • Tweet unfolding story • Use advanced search (location & not) • Find & connect w/ eyewitnesses • Each has only part of the story • Use hashtags • Verify, verify, verify (& correct quickly)
- 20. Breaking news tips •Tweet photos, videos • Check tweets of news figures in story • Feed your tweets into site w/ ScribbleLive • Curate social media reporting, response • Retweet (possibly w/ questions)
- 21. Vetting & verifying •Track back RTs, etc. • Links, photos? to source • Take it old school • Look for clusters • Disclose, hedge, repe • Location enabled? at • Evaluate the network • Be brave only in • Evaluate the history correction Tips from Craig Silverman, Regret the Error
- 22. Evaluating tweeps • How long have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
- 23. Where do youneed help? • Hashtags • How & what to tweet? • Time management • Organizing the chaos • Live tweeting • Breaking news • Building followers
- 24. Hashtags • Regular hashtags • Event hashtags • Breaking news • Humorous
- 25. Hashtag tips • Useexisting hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news
- 30. What to tweet? • Listen & join community conversation • Breaking news • Unfolding story • Livetweet events • Crowdsource • Interesting tidbits • Photos
- 31. Time management • Don’t drink the whole stream • Integrate Twitter into your day • Tweet a few times a day • Check “mentions” • Use lists, alerts & saved searches • Use mobile device • TweetDeck, HootSuite
- 32. Organizing chaos • Use Twitter lists • TweetDeck & HootSuite help organize • Check @ mentions • Twitter alerts • Save regular searches (can be columns in TweetDeck, HootSuite)
- 33. Live-tweeting prep • Getnames (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
- 34. Live-tweeting tips • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check to respond) • OK to pause for checking facts, names • Note significant pause (halftime, lunch) • Fun interludes, exchanges, anecdotes • Check facts before you hit “tweet”
- 35. Live-tweeting situations • Trials •Meetings • Sporting events (curate w/ public tweets: Friday Night Tweets) • Festivals • Breaking stories • Remember to feed live-tweets into site
- 36. Building followers • Tweet often • Be conversational • Livetweet events • Use @ usernames in tweets • Give more than you ask for • Unlock your tweets • Be yourself
- 38. Find & followpeople • Use local search to see who’s tweeting • Save searches for community names • Check followers of newsroom account • Check followers (& follows) of local tweeps • Check followers of people who RT, reply • Who follows agencies, people on beat?
- 39. Routine beat coverage • Follow officials & agencies on beat • Twitter Search (advanced) • Hashtags (regular & spontaneous) • Lists (Twitter, TweetDeck, HootSuite) • Breaking news • Crowdsourcing • Liveblog (feeding in tweets)
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- 53. Be the sourcefor news
- 54. People to follow •Look for sources (find people) • Ask sources • Journalists in other communities • When someone follows you, check out to see whether you should follow back • When you follow someone, check whom they follow • Tweeps mentioned in interesting tweets
- 61. Read more aboutit • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com