This document provides guidance for reporters on using Twitter as part of their professional responsibilities. It outlines expectations that all reporters will tweet regularly from a personal account, explains basic Twitter terminology and tips for beginners, reviews ethics around verifying sources and handling offensive content, and offers strategies for building a network and engaging followers through effective tweeting. Reporters are expected to use Twitter to increase their reach and interact with the community while meeting growing audience demand for news on the platform.
This document provides tips and guidelines for using Twitter and Facebook for business purposes. It discusses Twitter etiquette, the difference between @mentions and DMs, best practices for tweeting, and tips for using Facebook pages and insights. The key points covered are how to gain followers on Twitter, engage in conversations, monitor trends, and tweet frequently. For Facebook, it emphasizes posting regularly, using images, and giving calls to action to increase engagement.
This document discusses using Twitter and Hootsuite for social media purposes. It provides statistics on the size of Facebook and Twitter user bases. It then gives tips for setting up a Twitter account, including choosing a username and photo, writing a mission statement, engaging followers with questions and visuals, using hashtags strategically, and monitoring tweets with Hootsuite. The key advice is to start small with Twitter and focus posts around a clear purpose or "game plan."
Twitter For Business Presentation Design Slides jetpaul13
Twitter is a social media platform that allows users to send and receive short messages called tweets, which are limited to 140 characters. It functions like a party where users can eavesdrop on conversations as they follow people and see their tweets. For businesses, Twitter can be used to keep in touch with peers and competitors, reach potential customers, and drive traffic to websites or blogs. Success on Twitter requires being open-minded, experimenting, asking questions, sharing insights, engaging with others, replying to interesting tweets, retweeting helpful information, and tweeting often.
This document provides guidance on using Twitter to connect with other educators. It recommends including relevant information in your Twitter bio, such as your name, position, location, and interests. It also suggests following people with similar interests, participating in weekly hashtag conversations, and joining the discussion by respectfully replying, retweeting, and using hashtags to indicate topics. Popular educational hashtags and weekly chats are listed, and Twitter features like mentions, direct messages, retweets, and favorites are explained.
This document provides an overview of social media platforms like Twitter, Facebook, YouTube, and LinkedIn. It discusses key statistics about the large user bases of these sites, especially Facebook which has over 2 billion active monthly users. The rest of the document focuses on Twitter, giving advice and best practices for using Twitter professionally. It provides guidance on creating a Twitter profile, engaging followers through questions and visuals, using hashtags effectively, and tools for monitoring and scheduling tweets like Hootsuite. The overall message is that having a clear strategy or "game plan" is important for productive use of Twitter.
The document discusses how Twitter can be used for recruiting and talent acquisition. Some key ways discussed include posting jobs to Twitter, searching for leads and networking by following others, and researching candidates by viewing their Twitter profiles and streams. Twitter can also be used to promote an employer brand and for ongoing learning about trends and competitors.
This document provides guidance for reporters on using Twitter as part of their professional responsibilities. It outlines expectations that all reporters will tweet regularly from a personal account, explains basic Twitter terminology and tips for beginners, reviews ethics around verifying sources and handling offensive content, and offers strategies for building a network and engaging followers through effective tweeting. Reporters are expected to use Twitter to increase their reach and interact with the community while meeting growing audience demand for news on the platform.
This document provides tips and guidelines for using Twitter and Facebook for business purposes. It discusses Twitter etiquette, the difference between @mentions and DMs, best practices for tweeting, and tips for using Facebook pages and insights. The key points covered are how to gain followers on Twitter, engage in conversations, monitor trends, and tweet frequently. For Facebook, it emphasizes posting regularly, using images, and giving calls to action to increase engagement.
This document discusses using Twitter and Hootsuite for social media purposes. It provides statistics on the size of Facebook and Twitter user bases. It then gives tips for setting up a Twitter account, including choosing a username and photo, writing a mission statement, engaging followers with questions and visuals, using hashtags strategically, and monitoring tweets with Hootsuite. The key advice is to start small with Twitter and focus posts around a clear purpose or "game plan."
Twitter For Business Presentation Design Slides jetpaul13
Twitter is a social media platform that allows users to send and receive short messages called tweets, which are limited to 140 characters. It functions like a party where users can eavesdrop on conversations as they follow people and see their tweets. For businesses, Twitter can be used to keep in touch with peers and competitors, reach potential customers, and drive traffic to websites or blogs. Success on Twitter requires being open-minded, experimenting, asking questions, sharing insights, engaging with others, replying to interesting tweets, retweeting helpful information, and tweeting often.
This document provides guidance on using Twitter to connect with other educators. It recommends including relevant information in your Twitter bio, such as your name, position, location, and interests. It also suggests following people with similar interests, participating in weekly hashtag conversations, and joining the discussion by respectfully replying, retweeting, and using hashtags to indicate topics. Popular educational hashtags and weekly chats are listed, and Twitter features like mentions, direct messages, retweets, and favorites are explained.
This document provides an overview of social media platforms like Twitter, Facebook, YouTube, and LinkedIn. It discusses key statistics about the large user bases of these sites, especially Facebook which has over 2 billion active monthly users. The rest of the document focuses on Twitter, giving advice and best practices for using Twitter professionally. It provides guidance on creating a Twitter profile, engaging followers through questions and visuals, using hashtags effectively, and tools for monitoring and scheduling tweets like Hootsuite. The overall message is that having a clear strategy or "game plan" is important for productive use of Twitter.
The document discusses how Twitter can be used for recruiting and talent acquisition. Some key ways discussed include posting jobs to Twitter, searching for leads and networking by following others, and researching candidates by viewing their Twitter profiles and streams. Twitter can also be used to promote an employer brand and for ongoing learning about trends and competitors.
A really concise and action oriented guide to using twitter more effectively targeted at novice users, particularly media folk by someone who has done A LOT of twitter training.
This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.
This deck was created to help educate my team on 1) What Twitter Is 2) Why It's Important and 3) How To Get Started. This is a great way to introduce Twitter into your business and to see the relevancy.
These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.
A quick guide to winning content for researchers as part of our Social Media for Researchers series.
For full Social Media for Researchers guide, visit http://col.st/2Jb8o. A CSU log-in is required; however, this SlideShare and future presentations are open to the public.
Glena Stephenson presents on using Twitter to brand and grow a business. She discusses Twitter basics like setting up an account and profile, best practices, the anatomy of a tweet, who to follow, and using hashtags. Glena also covers how to use Twitter for marketing purposes by establishing a presence, setting goals, and creating marketing campaigns with promotions, contests, and announcements. She demonstrates tools for managing multiple social media accounts. The presentation provides guidance on effectively utilizing Twitter to connect with customers and build a business.
This document provides an introduction to using Twitter, including how to create an account, tweet, retweet, follow others, tweet directly to someone, reply to tweets, direct message, use hashtags, and find educational Twitter chats and resources. It explains the basics of interacting on Twitter, such as the 140 character limit, and how to search for and connect with other Twitter users. Recommended hashtags, chat lists, and livebinders of information are provided for continuing to learn about Twitter features and their educational applications.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Twitter For Your Job Search And Personal Brand 4 10[3]Jim Dodgen
The document provides an overview of how to use Twitter effectively for job searching and personal branding. It recommends starting by creating a profile with your real name and information, following relevant people and companies, and tweeting regularly about articles, events and questions. The document also warns against self-promotion, begging for followers, or insulting others on Twitter.
The document provides an overview of how to use Twitter effectively for job searching and personal branding. It recommends starting by setting up a profile with your real name and information, following relevant people and companies, and tweeting regularly about articles, events and questions. The document also warns against self-promotion, begging for followers, or insulting others on Twitter.
Co Star Webinar Social Media For Brokers: Twitter Angela Brown
This document summarizes a presentation about using Twitter for real estate brokers. It discusses why Twitter can be useful for brokers to develop their brand, engage customers, and generate leads. It covers Twitter lingo and best practices for setting up a profile and building a presence. A key recommendation is following the "Rule of Thirds" - curating great content, engaging with others, and being personal. Tools like HootSuite, Buffer, and Google Reader are presented as helpful for managing Twitter activity. The document also discusses how Twitter can serve as a barometer of trends in the commercial real estate industry.
This document provides an introduction to using Twitter effectively. It recommends listening to what others are talking about, defining your online brand, and developing a social media strategy tied to business objectives. It also suggests building an engaged community by participating and sharing valuable information. The document then discusses using Twitter for marketing, research, networking and generating traffic by posting links and engaging with others. It provides tips on getting started, growing followers, finding content, and managing your Twitter presence efficiently.
The document provides guidance on using Twitter effectively, including common abbreviations used on Twitter, how to create a clear bio, what hashtags are and best practices for using them, how to search and drive traffic back to Sheffield Hallam University's Twitter account. It also discusses tools for listening, responding, and scheduling tweets as well as search engine optimization techniques for Twitter content.
The Nuts and Bolts of Facebook and Twitter for BusinessJennifer Iacovelli
Facebook boasts more than one billion active users while Twitter sees over 400 million tweets from over 200 million active users each day.
Facebook and Twitter continue to be two of the most popular social media platforms available. But what can they do for your business?
These slides are from a one-hour workshop that covered the nuts and bolts of Facebook and Twitter for business:
• The differences between Facebook and Twitter
• Why your business should (or should not) be on Facebook or Twitter
• Using social media as customer service
• Networking and marketing on Facebook and Twitter
• Understanding the language of each network
• Knowing when and what to post
• How to use a #hashtag
• General best practices for both networks
The document discusses how social media sites like Twitter, Facebook, and YouTube are popular among students and how instructors can tap into these tools for online classrooms. It provides an overview of how to get started on Twitter, such as setting up a profile and account, posting tweets, following and being followed by others, and using hashtags. Tips are offered on how instructors can use Twitter to share course-related information, network with others in their field, and engage with students. Various Twitter apps and tools are also highlighted.
The document proposes key performance indicators (KPIs) for measuring social media marketing efforts across various brands and platforms. It recommends focusing on engagement over reach by measuring conversation rate, amplification rate, applause rate, and audience growth. Similar KPIs are suggested for blogging including new subscribers, unsubscribes, and unique visits. Feedback is requested on presenting the KPIs through charts, notes, and access to the tracking dashboard. The goal is to report metrics that help evaluate social media efforts and identify areas for improvement.
The document discusses the issues that medical practices face with patient reviews on public websites due to privacy laws. It notes that while the law protects a patient's right to post reviews, laws like HIPAA greatly restrict a practice's ability to respond without risking privacy violations. This creates problems for practices to address defamatory reviews. The document proposes notifying website users of these legal restrictions on medical practices and encouraging alternative feedback channels. It also advocates for long-term legal solutions to better balance patient and practice rights regarding online reviews.
A really concise and action oriented guide to using twitter more effectively targeted at novice users, particularly media folk by someone who has done A LOT of twitter training.
This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.
This deck was created to help educate my team on 1) What Twitter Is 2) Why It's Important and 3) How To Get Started. This is a great way to introduce Twitter into your business and to see the relevancy.
These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.
A quick guide to winning content for researchers as part of our Social Media for Researchers series.
For full Social Media for Researchers guide, visit http://col.st/2Jb8o. A CSU log-in is required; however, this SlideShare and future presentations are open to the public.
Glena Stephenson presents on using Twitter to brand and grow a business. She discusses Twitter basics like setting up an account and profile, best practices, the anatomy of a tweet, who to follow, and using hashtags. Glena also covers how to use Twitter for marketing purposes by establishing a presence, setting goals, and creating marketing campaigns with promotions, contests, and announcements. She demonstrates tools for managing multiple social media accounts. The presentation provides guidance on effectively utilizing Twitter to connect with customers and build a business.
This document provides an introduction to using Twitter, including how to create an account, tweet, retweet, follow others, tweet directly to someone, reply to tweets, direct message, use hashtags, and find educational Twitter chats and resources. It explains the basics of interacting on Twitter, such as the 140 character limit, and how to search for and connect with other Twitter users. Recommended hashtags, chat lists, and livebinders of information are provided for continuing to learn about Twitter features and their educational applications.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Twitter For Your Job Search And Personal Brand 4 10[3]Jim Dodgen
The document provides an overview of how to use Twitter effectively for job searching and personal branding. It recommends starting by creating a profile with your real name and information, following relevant people and companies, and tweeting regularly about articles, events and questions. The document also warns against self-promotion, begging for followers, or insulting others on Twitter.
The document provides an overview of how to use Twitter effectively for job searching and personal branding. It recommends starting by setting up a profile with your real name and information, following relevant people and companies, and tweeting regularly about articles, events and questions. The document also warns against self-promotion, begging for followers, or insulting others on Twitter.
Co Star Webinar Social Media For Brokers: Twitter Angela Brown
This document summarizes a presentation about using Twitter for real estate brokers. It discusses why Twitter can be useful for brokers to develop their brand, engage customers, and generate leads. It covers Twitter lingo and best practices for setting up a profile and building a presence. A key recommendation is following the "Rule of Thirds" - curating great content, engaging with others, and being personal. Tools like HootSuite, Buffer, and Google Reader are presented as helpful for managing Twitter activity. The document also discusses how Twitter can serve as a barometer of trends in the commercial real estate industry.
This document provides an introduction to using Twitter effectively. It recommends listening to what others are talking about, defining your online brand, and developing a social media strategy tied to business objectives. It also suggests building an engaged community by participating and sharing valuable information. The document then discusses using Twitter for marketing, research, networking and generating traffic by posting links and engaging with others. It provides tips on getting started, growing followers, finding content, and managing your Twitter presence efficiently.
The document provides guidance on using Twitter effectively, including common abbreviations used on Twitter, how to create a clear bio, what hashtags are and best practices for using them, how to search and drive traffic back to Sheffield Hallam University's Twitter account. It also discusses tools for listening, responding, and scheduling tweets as well as search engine optimization techniques for Twitter content.
The Nuts and Bolts of Facebook and Twitter for BusinessJennifer Iacovelli
Facebook boasts more than one billion active users while Twitter sees over 400 million tweets from over 200 million active users each day.
Facebook and Twitter continue to be two of the most popular social media platforms available. But what can they do for your business?
These slides are from a one-hour workshop that covered the nuts and bolts of Facebook and Twitter for business:
• The differences between Facebook and Twitter
• Why your business should (or should not) be on Facebook or Twitter
• Using social media as customer service
• Networking and marketing on Facebook and Twitter
• Understanding the language of each network
• Knowing when and what to post
• How to use a #hashtag
• General best practices for both networks
The document discusses how social media sites like Twitter, Facebook, and YouTube are popular among students and how instructors can tap into these tools for online classrooms. It provides an overview of how to get started on Twitter, such as setting up a profile and account, posting tweets, following and being followed by others, and using hashtags. Tips are offered on how instructors can use Twitter to share course-related information, network with others in their field, and engage with students. Various Twitter apps and tools are also highlighted.
The document proposes key performance indicators (KPIs) for measuring social media marketing efforts across various brands and platforms. It recommends focusing on engagement over reach by measuring conversation rate, amplification rate, applause rate, and audience growth. Similar KPIs are suggested for blogging including new subscribers, unsubscribes, and unique visits. Feedback is requested on presenting the KPIs through charts, notes, and access to the tracking dashboard. The goal is to report metrics that help evaluate social media efforts and identify areas for improvement.
The document discusses the issues that medical practices face with patient reviews on public websites due to privacy laws. It notes that while the law protects a patient's right to post reviews, laws like HIPAA greatly restrict a practice's ability to respond without risking privacy violations. This creates problems for practices to address defamatory reviews. The document proposes notifying website users of these legal restrictions on medical practices and encouraging alternative feedback channels. It also advocates for long-term legal solutions to better balance patient and practice rights regarding online reviews.
A União Europeia está enfrentando desafios sem precedentes devido à pandemia de COVID-19 e à invasão russa da Ucrânia. Isso destacou a necessidade de autonomia estratégica da UE em áreas como energia, defesa e tecnologia digital para proteger seus cidadãos e valores fundamentais. Ao mesmo tempo, a UE deve manter sua abertura e cooperação com parceiros que compartilham os mesmos princípios.
The document discusses a Seen-on-Scene strategy for GateHouse Media newsrooms to post posed photo galleries from community events on their websites. A study of three newsrooms found that with consistent weekly posting and promotion on social media and in print, two of the three newsrooms significantly increased page views of the galleries. Most viewers of the galleries clicked on additional website content. The document recommends newsrooms focus on search engine optimization, on-site promotion, using social media, consistency, including many photos per gallery, and clear faces in photos to maximize engagement with Seen-on-Scene galleries.
Sundeep Kumar has over 4.5 years of experience in business process and management consulting. He has expertise in applying Lean Six Sigma methodologies to enhance productivity and quality. Currently, he works as an Apprentice Leader at Mu Sigma in their Data Analytics/Management Consulting team, where he has led various projects involving sales forecasting, marketing campaign analysis, and payer analytics for drug manufacturers. Previously, he worked as a Business Analyst at Cognizant, where he drove process excellence initiatives using Lean Six Sigma, and as a Senior Systems Engineer at Infosys. He holds a PGPM in Operations and Strategy from Great Lakes Institute of Management and a BE in Electrical and Electronics Engineering.
1) Healthcare organizations must implement strong security measures and training to protect confidential patient information as required by laws like HIPAA.
2) Training is crucial to ensure all employees are aware of their ethical obligations to maintain patient privacy and the legal consequences of breaching confidentiality.
3) New technologies have increased risks to privacy, so healthcare systems must safeguard information whether in traditional facilities or home healthcare settings.
This document provides guidance for reporters on using Twitter as part of their job. It discusses expectations that all reporters will tweet regularly from a personal account to engage with readers and share news. It covers best practices for setting up an account, policies around ethics and transparency, and tips for building a following and engaging audience through content and networking on the platform. Reporters are expected to use Twitter as another tool to distribute news and interact with the community.
What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.
Propel Your Job Search In 140 Characters Or LessAmy L. Adler
This document provides guidance on using Twitter to enhance one's job search. It discusses Twitter basics like profiles, handles, and hashtags. It recommends crafting a "6-Tweet resume" to showcase expertise and accomplishments. Engagement tips include being an authority, curating content, asking questions, and tweeting expertise. Popular hashtags for job searching and career chats are listed. Apps that help schedule and find tweets are also mentioned. The goal is to build networks and brand oneself as a potential job candidate through concise, valuable tweets.
This document provides guidance on using Twitter for job searching. It discusses auditing one's online profile, the benefits of Twitter for employers searching candidates, what information employers may look for on social media, tips for an effective Twitter strategy, finding relevant people to follow, what types of content to tweet, and tools to assist with job searching on Twitter. The key recommendations are to have a clear Twitter strategy focused on your career goals, engage by sharing relevant information and answering questions, and use hashtags and lists to find others in your industry.
The document provides an overview of Twitter facts and statistics as well as best practices and suggestions for using Twitter effectively as a public relations and social media tool. It covers topics such as Twitter settings, profile setup, types of tweets, following others, searches, metrics, and tips for business use of Twitter. The presenter is Sandra Fernandez from the Houston Public Library.
Hands-on Social Media 4: Microblogging And Buzzagencyside
The document discusses various microblogging technologies including Twitter, Jaiku, Plurk, and FriendFeed. It provides details on how Twitter works, such as tweets being limited to 140 characters, its scalability, how it mimics real conversation, and how information spreads through retweets and overlapping followers. The document also covers how to set up a Twitter account, customize it, use hashtags and links, and provides best practices for using Twitter to promote content and engage others.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses like Zappos and political movements have successfully used Twitter.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
This document provides an overview of using social media, specifically Twitter and LinkedIn, to engage communities. It discusses setting up profiles on both platforms using your real name and photo. It recommends following thought leaders, hashtags, and contacts from events to build networks. The document outlines posting types for Twitter like observations, links, and chats. It also discusses building LinkedIn networks through connections, groups, and status updates. The key takeaway is that community engagement takes time and focuses on sharing valuable, educational content for the community.
The document is a webinar presentation about using Twitter for business. It discusses who uses Twitter and why, how businesses can benefit from Twitter, how to use Twitter for research, what types of content to tweet, how to get people to follow your business on Twitter, how to tag tweets and retweet, how to drive traffic to your website using Twitter, software for managing Twitter, common mistakes to avoid, and quick tips for getting started with Twitter for business purposes.
Twitter is a social networking and microblogging tool that allows users to post short updates called tweets that are up to 140 characters in length. Users can follow other users and see their tweets in their timeline. Nonprofits are increasingly using Twitter to build communities and share information. The presentation provided guidance on setting up a Twitter account, following others, tweeting etiquette, and additional Twitter resources.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
This document provides an overview of social media and strategies for using key platforms like Twitter, Facebook, and LinkedIn. It discusses what social media is, the importance of having a presence, and basics of each platform. For Twitter, it covers essential terms, best practices for using hashtags and retweeting. For Facebook, it discusses personal versus business pages, posting, and using groups. For LinkedIn, it summarizes the profile, connections, groups, and other features. It also includes tips on time investment and sample weekly checklists.
Twitter is a social media platform that allows users to share messages called tweets, and it has over 100 million active users who can use it to discover new information from others and share information about themselves, their organizations, or their work through tweets that are limited to 140 characters. The document provides guidance on how to use Twitter effectively, including how to join, engage in conversations, and potentially use it for fundraising by listening to others and authentically connecting through conversation.
Twitter is a social media platform that allows users to post messages called tweets that are limited to 140 characters. Users can follow other accounts to see their tweets and have their tweets shared. Basic Twitter terms include tweets, follows, mentions with @username, and direct messages. When using Twitter, it is best to use hashtags to categorize tweets, engage in follow Friday to gain followers, and use URL shorteners. Users should curate an authentic profile and follow relevant accounts to gain followers while posting useful, interesting, and engaging content to build connections and awareness. Monitoring analytics and using various search and listening tools can help optimize use of the platform.
Twitter is a social media platform that allows users to share messages called tweets that are limited to 140 characters, and it has over 100 million active users who send around 250 million tweets per day. The document provides information on how to start conversations and engage with others on Twitter, what Twitter can do for individuals and organizations, Twitter terminology and etiquette, and best practices for using Twitter to connect with others.
- Community Management
- Content Marketing
- Trends & Tools
- Case Studies
Our hashtag #ShababShare
What is شباب شير - Shabab Share ?
Shababshare working on youth networking community in its different forms through the use of several tools from the Internet through the World Wide Web and other tools group
Who is the trainer :
Mohammad Tahhan,
Founder Of Shabab Share | Social Entrepreneur | Social Media & Media Expert | Communication Specialist | Youth Development.
He has 10 years experience working with international & local organizations,mainly in Education, Media, Online Media, and Capacity building.
In addition to that 5 years experience working in Media and Social Media.
Also 6 years experience working as freelance trainer with several NGOs and private sector.
Twitter : https://twitter.com/tahanco - @Tahanco
LinkedIn: https://jo.linkedin.com/in/tahanco
www.facebook.com/MTahanco
For who's interested and want workshops contact us:
www.facebook.com/ShababShare
www.twitter.com/shababshare
The document provides information about Twitter and Instagram, including:
- Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day.
- The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times.
- Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
2. Agenda
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What is Twitter?
Why reporters should tweet
Basic terminology, screen overview
Your professional identity
Tone, content strategy
Building a following
Ethics overview
Time-saving tips and tools
Using search, lists
Few to follow, questions
3. What is Twitter?
› 140-character messages, sent out to followers
› Great for following and reporting breaking news
› Another tool to promote our websites
› Provides another way to reach new readers, sources
4. Why use Twitter?
› News consumers favor Twitter over other social
media platforms*
› Offers news gathering opportunities
› Helps to brand news organization
› Builds connections with new readers
*Source: Pew Research Center
5. Why use Twitter?
› 100 million active daily users
› 5,700 tweets every second
› 170 minutes: average time spent per month
Source: mediabistro
38. Your identity
› Bio Identify yourself as a reporter, include what you
cover and link to your website
39. Tone & content
› Personality Great, when
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appropriate
Sarcasm Doesn’t always
translate
Objectivity Important, even
when using humor
Negativity Avoid if possible
Conversation Don’t be overly
formal, “official”
42. Gaining followers
Tweet often, regularly
Follow, follow, follow
Promote handle in print, website, Facebook
Include in email, business cards
Interact – use @ and #
44. Ethics roundup
› Verifying sources
“Verify information separately; interview sources
independently of the social networks.”
Direct message the user, ask for phone number
Use @ to contact and request an interview
Speak to the person, get more information
Talk to your supervisor
45. ((side note))
› @ mention public vs semi private
@SarahShipley I’m a reporter with The Times and
would like to inverview you. Can you call (555) 5555555?
.@SarahShipley has some great photos of the train
wreck.
46. Ethics roundup
› Being transparent
“Tell contacts what you are working on, why, and how
you plan to use the information they supply. Explain
all that information is on-the-record and for
attribution.”
Don’t just grab quotes
Be open and honest
Tell sources they will be quoted
47. Ethics roundup
› Your personal account
“You are always a journalist; what you do on your
social networking site can and does reflect on you
personally and professionally and on the company.”
Give it the publisher/grandma test
If you tweet it, someone can find it
Be mindful of who you follow, and who follows you
48. Ethics roundup
› Halting rumors
Do not publish unverified information you saw on
Twitter on your newspaper’s website or in print.
“According to Twitter sources” doesn’t cut it
Inform followers you are working to verify
If you see misinformation, call it out
49. Ethics roundup
› Offensive tweets
If you accidentally tweet something offensive, remove
it immediately and tell your supervisor.
Deleting the tweet doesn’t mean you pretend it
never happened.
Prepare a response. Screen shots will bite you.
People retweeted? Contact those people, deliver
prepared response.
Publish that response in print and online; link to it
on Twitter.
50. Ethics roundup
› Offensive tweets (for editors)
If you are the editor and have reporters tweeting for
the first time – train, train, train.
Ask to review tweets before the reporter posts
Provide examples – have the reporter follow other
GateHouse reporters
Monitor like a hawk
51. Ethics roundup
› Offensive followers
Block offensive or controversial followers. Your
account is a representation of the entire company.
Most politicians and political groups are fine
Follow both sides or viewpoints
Extreme political, social or religious groups are not
Use your best judgment
Be prepared to explain your decisions
52. Off duty posting
› How can I tweet on days
I’m not working?
Use Twuffer.com, which allows
a Twitter user to compose
tweets in advance, and
schedule the posts
56. Off duty posting
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In case you missed it
Looking ahead
Entertainment content
Lifestyles content
Link to online weather page
Blog posts
Callouts for future stories
Facebook promotion
57. Five Twitter tips
› Try not to use all 140 characters
WHY People might want to retweet you, and add their
own comment.
HOW Don’t be an AP Style slave. Use reasonable
abbreviations. Use twitter terminology.
EXAMPLE
A 4-car crash on Hwy 6 is causing major delays in
#Peoria. Avoid if possible
Its snowin like crazy. Neone have pics to share?
58. Five Twitter tips
› Use hashtags and retweet often
WHY Using hashtags and retweeting others will help
Twitter users find you and follow you.
HOW Search for hashtags in your community, or
create your own as a newsroom.
EXAMPLES
59. Five Twitter tips
› Use a URL shortner
WHY You want to maximize your ability to sell your
content, and you only have 140 characters.
HOW Use a web tool like bitly, or HootSuite’s built-in
shortener.
EXAMPLE
60. Five Twitter tips
› Direct message to find sources for stories
WHY You need to verify someone’s identity and get
their permission to quote them.
HOW If they are following you, use Twitter’s direct
messager. If not, use an @ mention, and pass along
your contact information.
EXAMPLE
61. Five Twitter tips
› Tweet at popular times
WHY Maximize your Twitter efforts by posting at
popular tweeting times.
HOW Use Twuffer or a social media deck to schedule
your posts.
EXAMPLE Afternoon tweets, around 5 p.m., get the
most retweets. Lunchtime tweets, around noon, also
get retweeted more often.
62. Using lists
› Use lists to curate groups of Twitter users
› Allows you to scan select accounts quickly
73. A few to follow
@Bpetrishen_MWDN
Brad Petrishen
@JournoBuedel
Matt Buedel
@RichardLodge_MW
Richard Lodge
@lauranight
Laura Nightengale
@DanCagen
Dan Cagen
@JayDRedfern
Jay Redfern
@SpitzJ_MW
Julia Spitz
@dennisedit
Dennis Anderson
So what is Twitter?Twitter is a site that allows users to send out 140-character messages to followers.It’s great for breaking news coverage.It’s another tool to promote our websites and our brands. And it provides another way to reach new readers, particularly younger ones, and build new sources.
Why should reporters be using Twitter every day? Because news consumers favor Twitter over other social media platforms – and while Facebook is still the reining champ in terms of number of users, a higher percentage of twitter users are on there looking for news – while Facebook is more about the social interaction and sharing baby photos.Twitter offers news gathering opportunities, which we’ll touch on later.It helps brand your organization, and builds connections with new readers.
Here are just a few quick statistics on how Twitter has grown. There are 100 million active daily users, generating about 5,700 tweets per second. The average time a Twitter user spends per month is 170 minutes.
Now we’re going to go through some basic Twitter terminology. If you’re just starting out or not very familiar with Twitter, it can appear like people are using a different language. But really, once you immerse yourself, you get familiar with the lingo pretty quickly. This is a good starting point.
A tweet – this is a 140-character post on Twitter that is public, searchable, and sent out to other users.
You follow Twitter users to see their tweets. You can unfollow is you no longer want to see their tweets.
A retweet, or RT, is when you repeat another’s tweet to all the users who are following you.
There’s two ways to retweet someone. You can hit that retweet icon, as shown in the last slide. When you do it that way, the tweet is presented to your followers using the avatar of the original tweeter. Or, you can copy-paste the text into your own tweet, and type “RT” in front of the person’s handle. That way, your avatar is still what your followers see.
A mention uses the at symbol to reference another twitter user, with their handle. Doing this alerts that user that they’ve been mentioned in your tweet.
Hashtags, or the number sign, are used to indicate searchable topics, like your town name or a major event.
When something is trending, it means the term is very popular on Twitter, and a lot of users are using it in their tweets.
A direct message – or DM – is used when you want to connect with another Twitter user privately.
Your feed is a view of the most recent tweets from the people you follow.
And a MT or modified tweet, is when you’d like to retweet another user and make a comment on what he or she said, but the user went up to the 140-character limit. So, if you’re going to modify or edit the tweet, you use MT instead of RT to indicate the tweet has been shortened.Any questions about those terms before we move on?
OK, so now we’re going to take a look at what the screen looks like when you log on to Twitter, and review the icons in the main navigation.
This is a quick view of your profile. It shows how many tweets you’ve sent out, how many users are following you, and how many users you’re following. It also includes a box where you type in your tweets.
This “Who to follow” box contained suggestions from Twitter on who you should follow. Generally, it recommends users who follow people you already follow, or people who use the same hashtags as you.
And here’s your feed – a listing of the most recent tweets from the users you follow.
Now we’re going to go through the top navigation. On the home screen, you have the @ Connect tab.
Click on that, and you get this page – a rundown of recent interactions with other users. This includes when people have retweeted you, mentioned you with the @ symbol, and when new users start following you. It’s good to check this page often – at least once a day for regular twitter users.
Next we have the hashtag discover tab.
Clicking this tab gives you a rundown of popular hashtags that you might find interesting. It’s based on hashtags you’ve used in the past, popular or trending hashtags throughout the Twittersphere, or hashtags that lots of the people you follow are using. This might be helpful if you live in a community that’s very active on Twitter, because you can see what local topics are trending.Once you’ve determined a topic is trending locally, or a hashtag is popular, you can get in on the conversation by using it – incorporating it into your own tweets.
This is the “me” tab, a link to your profile page.
Clicking on the “me” tab will allow you to see what others see when they click on your twitter page – your avatar image, name, twitter handle, bio, location, and website. It also shows how many tweets you’ve sent out, how many followers you have, how many users you are following, and a list of your most recent tweets.Here is where you can edit your profile by clicking “edit profile.”
Also in the top navigation is the Twitter search box.
Here, you can search for specific terms, and it will pull up tweets from users who have included those terms in their tweets. Here’s an example of what “veterans day” turns up. As you can see, using this search function will turn up the term when it’s used as a hashtag, like in that first result, but also when it’s just part of the tweet’s normal text, like in that second result.
The envelope icon is how you access your mailbox.
So here you’ll get a rundown of all the direct messages you’ve been sent.
This is the settings tab, this gear-like image.
Clicking on the settings gear gives you a menu that includes your lists, help, keyboard shortcuts, recent advertisements. It also allows you to access your Twitter settings and sign out.
Lastly, there’s the compose button on the right.
This just opens a larger box to compose a new tweet, but you can use the box on the left just as well, without having to make an extra click. It gives you the same functions.Ay questions about the screen before we move on?
OK, so now we’re going to go through the components of your Twitter profile, with recommendations for journalists. First, your avator – or the photo you upload to your account that all other users will see. The photo should be a clear, normal-looking headshot. It can be a bit more casual than the headshot that runs in print, like what’s you’d use with a column. But it should still be professional, and just of you.
Here’s your profile name. You should use the name you use for your byline – your full name, no nick names.
Your handle should incorporate the name of your newspaper in some shortened way, along with your name. So in this example, the reporter chose SunTimesJenn. You can abbreviate your newspaper, and use part of your name. If you have several reporters from the same paper tweeting, their handles should all conform. And if you already have a profile set up, there is a way to chance your handle. If anyone would like more information on that, please contact me afterward and we’ll go over it.
Lastly, you’ve got your bio. Make sure you identify yourself as a reporter, as this is your professional account. Include that geographic areas or subject matter you cover. And definitely include a link to your newspaper’s website.
Getting into your tone on Twitter. Here are five overall “rules” to follow. First and foremost, have a personality, but make sure you’re being appropriate – and we’ll have some examples of that in a bit. Remember that sarcasm doesn’t always translate. It’s crucial that you are objective, even when being humorous. You’re still a reporter on Twitter, and you’re tweeting from a professional account. Avoid negativity if possible – clearly you’re reporting on serious and often negative things, and it’s not like you could or should sugarcoat a murder-suicide. But don’t be overly negative or critical if you don’t need to – for example, if you’re a sports reporter, don’t spend a lot of time ragging on other teams or coaching decisions. And finally, try to be conversational. You don’t want to come off as overly formal or “official” sounding.
Here are a few examples of appropriate humor. (pause) It’s light-hearted, and doesn’t make fun of anyone or anything. I don’t mean to imply that you have to try to be funny on Twitter. If you’re not funny – don’t make lame attempts. Again, just be conversational, and stick to tweeting about stuff you’re covering, if that’s what makes you comfortable.
Few more examples.
Once you’ve established an account and have started tweeting, or maybe you have already, you’ll want to build your followers. We get asked a lot what the best strategy to do this for journalists, and honestly, there’s no magic bullet. But the two most important things are to tweet often and regularly, and to follow as many people as you possibly can. The more people you follow, the more will follow you. So make sure you’re doing your best to find every local person using Twitter, and give them a follow. Some other tips are to promote your handle in print, on your website and especially on Facebook. Include it on your email signature, and on business cards, if you still use those. And make sure you’re interacting with other Twitter users. Use a hashtag or mention in every single tweet.
OK, now we’re going to go over some ethics guidelines, includingVerifying sourcesBeing transparentYour own personal twitter accountHalting the rumor millAnd offensive tweets and followers
Verifying sources. These quotes comes from the GateHouse employee ethics handbook.“Verify information separately; interview sources independently of the social networks.” In other words, don’t just grab quotes from Twitter and attribut them to whoever the person says she is online. Direct message the user and ask for a phone number or email. (We’ll go over how to do that in a bit here.) You can also use an at mention to get the person’s attention, and request an interview. Once you’ve done that, actually speak to the person. You need to be confident they are who they say they are before you quote them. When in doubt, talk to your supervisor.
Just a quick side note here on using the @ mention to contact someone. If you want a semi-private conversation with the user, start your tweet with the @ mention. When you do that, only users who follow BOTH you and the person you are trying to contact can see your tweet.If you want to start a tweet with an @ mention, and you want it to be fully public, put a period before the @ symbol.
Being transparent. “Tell contacts what you are working on, why, and how you plan to use the information they supply. Explain all that information is on-the-record and for attribution.”Again, don’t just grab quotes. When you contact people, let them know they will be quoted. It’s weird, but some people just assume that because you’re contacting them based off something they said on Twitter, they assume it’s anonymous or off the record.
Your personal Twitter account. If you have an account separate from the newspaper’s account just remember that “You are always a journalist; what you do on your social networking site can and does reflect on you personally and professionally and on the company.”My rule is to give it the publisher-grandma test. Think to yourself, if my publisher and my grandma sees this, am I going to be OK with that? And just know that if you tweet it, someone can find it – even if you delete it. Also, be mindful of who you follow, and who follows you, as follow lists are public. It’s not like Facebook where there are lots of privacy settings – there are few privacy settings in Twitter. The purpose of it is to spread information, publicly.
Halting the rumor mill. As a journalist on social media, it’s your responsibility to use the same filters you would for print, online. So don’t publish unverified information on your website, or in print. Using something like “according to twitter sources” doesn’t cut it. If there’s unverified information floating around out there – like that there’s been a shooting in your town or something – acknowledge the information, but tell your readers that it hasn’t been confirmed and that you’re working to verify it. And if you see information out there that you know is wrong, say something. Tell your followers it isn’t accurate.
Offensive tweets. OK. If you accidently tweet something offensive, remove it immediately and alert your supervisor. So what we mean by “accidentally offensive.” I have an example that I won’t get all the way into because it’s like, really offensive. But basically, a reporter at a major sports media organization tweeted something very, very racist – not knowing the term he used was a slur. He had no idea. But it’s twitter, so as soon as it was out there, it was retweeted like wildfire. So, if you post something, and then suddenly realize you made a mistake, or that it could be construed as of-color, even if that’s not how you meant it – or whatever the situation – delete it and call your supervisor.Now, deleting the tweet doesn’t mean it never happened. Again, screen shots and retweets can haunt you. So prepare a response. Explain what happened. And if people retweeted you, contacted them and give them the response. Depending on the severity of your tweet, be prepared to publish that response in print and online, and tweet out your apology.
Just a side note that if you’re an editor on that call and have reporters tweeting, make sure you train them as best you can. Ask to review teir tweets for the first couple of weeks before they send them out. Provide examples of good people to follow on Twitter. And monitor their accounts like crazy those first few weeks, to make sure everything is on the level.
Last thing on ethics – offensive followers. These are people you want to block. Basically, your account is a representation of the entire company, and who you follow is public information. So most politicians and political groups are fine – just make sure you follow both sides to remain balanced. Extreme political, social or religious groups are not OK – block those folks. Just use your best judgment, and be prepared to explain why you followed or blocked someone, if asked.Any questions on ethics before we move onto weekend posting?
Since a lot of Twitter activity happens on the weekend, and many of our reporters don’t work during the weekends, we recommend using Twuffer to schedule tweets in advance. I know a lot of folks out there use HootSuite, which is a social media dashboard that also allows you to compose scheduled posts – and if you’re already using HootSuite and you love it – great. Stick to that.What I love about Twuffer is, there’s no additional logon. You don’t have to set up an account. You login with your twitter credentials, and start posting right away.
Once you’ve logged in with your twitter credentials, this is the screen you see. You simply type in your tweet…
Then give it a date and time to post, and hit “Schedule tweet.”
You can also look at tweets you already have scheduled, and a list of past tweets you’ve sent using Twuffer. Any questions about Twuffer?
And here are some ideas for content to tweet while you are not working – which obviously won’t be as timely as the stuff you live tweet. • In case you missed it: A hedline from one of your more significant stories from that week, with a link to the story.• Looking ahead: If you have coverage plans you know of, or there’s a cool local event happening that weekend, let your followers know.• Entertainment or Lifestyles content – if your website has this content, even if you’re not the one producing it – pick a story and provide a link. This type of content plays particularly well on weekends.• Link to your weather page – say something like, “Will the kids get a chance to go sledding this weekend or not? Check out our weather page.”• Blog posts – if your website hosts local bloggers, it’s great to use twitter to promote them. Link to a recent post.• Callouts for future stories – if you’re looking for sources, use a pre-scheduled weekend post to find people to quote.• And lastly, a Facebook promotion. Let your followers know that you or your newspaper is also on Facebook.
OK, so here’s just a quick rundown of 5 Twitter tips.
Now we’re going to get into two built-in Twitter tools you may find useful – lists and advanced search.First, you can create a list of twitter followers based on certain qualifications. So basically, these lists allow you to curate groups of Twitter users, so you can scan their tweets quickly.For example, you can create a list of all the local politicians in your community. Or a list of everyone that tweets about school district issues. Or mainstream, national news outfits.
So, first step is to go to your lists page, by clicking the gear icon in the top navigation and selecting “Lists.”
I did want to draw your attention to a feature that’s kinda cool but you might not use all that often. Twitter also allows you to filter searches by attitudes – people tweeting positive things, negative things – it filters by tone.
Enter the list name, like “Local public officials” and a short description. You then need to chose whether other twitter users can see the list you made, or if you want to make it private. In general, we’d recommend you keep your lists private. Then select save.
Then, to add or remove people from your lists, click on a users profile, and then click on the profile drop down menu – it’s the icon there with the head and shoulders silhouette. Once there, you can select “Add or remove from lists” and a box will appear prompting you to choose an existing list, or create a new one.
On to using Twitter’s advanced search function, to find potential sources and stories. First, go to this address, search dot twitter dot com, and click on “advanced search”
Once you’ve clicked on “advanced search” you’re brought to this screen. This is a very specific, robust means of combing through millions of tweets. You can fill in multiple fields here – for example, you could use “this exact phrase” and type in “Toronto mayor” and type “crack” in “these hashtags”, then type “alcohol” in “none of these words” - if you just want to see the latest about Rob Ford’s drug problems, but not his alcoholism.
If you’re looking for tweets from a group of specific users, you can input their handles in the “from” “to” and “mentioning” these accounts. You can also search for tweets by location – in the “Places” field, you can put in a city, like “Chicago” or you can do a radius, by typing “Near Chicago within 15 miles.”
So here’s our search for the best known crack-smoking mayor, specifically looking for tweets in or within 15 miles of Chicago. This is a good tool to use if you want to find local people commenting on a national or state story.
And here are the fun results you get from our search.
I did want to draw your attention to a feature that’s kinda cool but you might not use all that often. Twitter also allows you to filter searches by attitudes – people tweeting positive things, negative things – it filters by tone.
Probably the best way to get good at tweeting is to learn from the best. Here are eight GateHouse journalists we’d recommend following – it’s a mix of news and sports, editors and reporters. I’ll be emailing a list of these handles out to everyone on the call, so you don’t need to write them down.Anyway, these people have good tone, they tweet a variety of content, and they’re avid tweeters.