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Brain Pop: When Objects Send Tweets ,[object Object]
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[email_address] @seth twtrcon sf 2010
“ society has not yet come to terms with what it means for everyone to have a voice” @ev, web2, 11/17/10
what about objects? don’t they have voices too?
Plants :  Plants that tweet when they need to be watered @p othos B aby Kick s  from the Womb: Baby kick s from the womb are tweeted. @kickbee TweetAWatt :  Pow er meter  that twe ets your e nergy and power usage.  @tweetawatt Washing Machine : Washing machin es and drie rs tweet whe n the load is don [email_address] Toasters : Toaster tweets when its done toast ing @mytoas ter Toilets :  A toilet  that will post to twitter with every fl ush @hackl abtoilet Ch airs : Cha irs that tweet in response to farts! @officechair Oven s : Ovens tweet  to bakers when  someth ing hot and fresh has been baked. @albions oven Telesco pe : Telescope  that  tweets where it is pointing to. @LovellTelescope Ferries : Ferry tweet s its locati on. Pretty ac curate and  up to date. @red_ferries Bridges: The London Towe r tweets when it s opening or clos ing and  for what.@towerbridge Objects that Tweet
 
[object Object]
every body  Text has a smart phone photo credit: jamest8 (flickr)
 
every thing has a barcode
 
objects are media barcodes tell stories
[object Object],scan codes to see renovations happening  behind the walls they are posted on
 
scan grab product launch app scan code
add content join challenge view wall post content
 
brand analytics content promotions
market  through  products not about them
 
social scanning
 
brands
 

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TWTRCON SF 10 BrainPop: Stickybits

  • 1.
  • 2. Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
  • 3. Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
  • 5. “ society has not yet come to terms with what it means for everyone to have a voice” @ev, web2, 11/17/10
  • 6. what about objects? don’t they have voices too?
  • 7. Plants : Plants that tweet when they need to be watered @p othos B aby Kick s from the Womb: Baby kick s from the womb are tweeted. @kickbee TweetAWatt :  Pow er meter that twe ets your e nergy and power usage.  @tweetawatt Washing Machine : Washing machin es and drie rs tweet whe n the load is don [email_address] Toasters : Toaster tweets when its done toast ing @mytoas ter Toilets : A toilet that will post to twitter with every fl ush @hackl abtoilet Ch airs : Cha irs that tweet in response to farts! @officechair Oven s : Ovens tweet to bakers when someth ing hot and fresh has been baked. @albions oven Telesco pe : Telescope that tweets where it is pointing to. @LovellTelescope Ferries : Ferry tweet s its locati on. Pretty ac curate and up to date. @red_ferries Bridges: The London Towe r tweets when it s opening or clos ing and for what.@towerbridge Objects that Tweet
  • 8.  
  • 9.
  • 10. every body Text has a smart phone photo credit: jamest8 (flickr)
  • 11.  
  • 12. every thing has a barcode
  • 13.  
  • 14. objects are media barcodes tell stories
  • 15.
  • 16.  
  • 17. scan grab product launch app scan code
  • 18. add content join challenge view wall post content
  • 19.  
  • 21. market through products not about them
  • 22.  
  • 24.  
  • 26.  

Editor's Notes

  1. by enabling anybody to attach any kind of digital content to any object
  2. by enabling anybody to attach any kind of digital content to any object