Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
Advertising via print media, especially mail, has been falling. This talk describes a new kind of interactive stamp that rewards people for sharing their preferences. It bridges any kind of printed medium and mobile, and enables one click purchases. The result could help print ads compete with search ads, social ads, and mobile ads.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
Advertising via print media, especially mail, has been falling. This talk describes a new kind of interactive stamp that rewards people for sharing their preferences. It bridges any kind of printed medium and mobile, and enables one click purchases. The result could help print ads compete with search ads, social ads, and mobile ads.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
Why Mobile Marketing is Essential for 21st Century Business SuccessMorgan Liu
Why Mobile Marketing is Essential for 21st Century Business Success
A look at its prevalence in today's society, the future of mobile videos, and how mobile marketing could be made more effective.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Mobile Strategy and Denial: Avoiding a House of CardsThe Mechanism
Professional Development Workshop given at the 2014 PRSA International Conference, in Washington DC
Half of all mobile users utilize their device as their primary Internet resource; 80 percent of the time, it is within apps, and not speaking with other people. Despite these facts, many companies refuse to include mobile in their marketing and design strategies. It's time to debunk the rumors and end mobile denial within the business community once and for all. Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile strategy, development and design.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
Why Mobile Marketing is Essential for 21st Century Business SuccessMorgan Liu
Why Mobile Marketing is Essential for 21st Century Business Success
A look at its prevalence in today's society, the future of mobile videos, and how mobile marketing could be made more effective.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Mobile Strategy and Denial: Avoiding a House of CardsThe Mechanism
Professional Development Workshop given at the 2014 PRSA International Conference, in Washington DC
Half of all mobile users utilize their device as their primary Internet resource; 80 percent of the time, it is within apps, and not speaking with other people. Despite these facts, many companies refuse to include mobile in their marketing and design strategies. It's time to debunk the rumors and end mobile denial within the business community once and for all. Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile strategy, development and design.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
The goal of this presentation is to allow researchers to understand the possibilities of Social Media as a research field on the fields related to NLP/IR/DM.
The future of bots and how to use them to drive sustainable growthAl Bentley
Title: How I learned to stop worrying and love the bot
Desc: Talk from Al + Adam of Simply Wall St on how they see the future of bots and how startups can use them to create sustainable growth channels.
Presentation given at AFP Arizona State Conference on Friday, July 24, 2015 with Josh Hirsch: social media platforms, case studies and strategies for fundraising special events.
Conferences and live events are the ultimate community tool – bringing together hundreds (or thousands) of interested parties around a central topic or theme. Yet so many events fail to capitalise on this opportunity to build year-round communities that would ensure the future success of an event and the industries it supports. This presentation, first given on 24/11/16 looks at:
> Social media
> Tracking & understanding
> Content planning
> Onsite social management
> Developing digital content
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
Context is the next evolution of content delivery because it enables content publishers (like me and my employer Limelight Networks) to make the content experience relevant and personalized. What is context? Location. Behavior. Time. Context enables content publishers to truly tailor the experience. The result? A far better opportunity to create deep, intimate relationships with users.
This presentation was original delivered as a joint webinar with Joe Pulizzi of the Content Marketing Institute.
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlangDie Socialisten
The Rubbellos community was challenged to post all their dreams & wishes they could realise with a life-long supply of lottery scratch tickets (the “Rubbellos”). Posts were published to Facebook, Twitter, Google+ or via email - all connected by the hashtag #einlebenlang (“a life long”). More than 20.000 posts were collected & displayed on the campaigns microsite!
Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Growandreehuk
Before product/market fit startups hack to validate.
After product/market fit startups hack to grow.
Real growth hacking is NOT the new marketing. It is the intersection between product, marketing and data. When you place Product/Tech into this "equation" your startup will have a myriad of way to ignite and drive growth.
In the age of social, the right growth strategy with the right product-market fit will lead to massive scale through viral loops. (Aaron Ginn).
Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.
#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.
This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.
Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
Presentation for: Masterclass 19: Using social media in public engagement for the Public Engagement & Impact Team at The University of Sheffield, 26 November 2014.
How Successful Crowdsourcing Depends on asking 'Interesting Questions'Crowdsourcing Week
Writing Interesting Questions is as much art as as science. Here are some 100%Open has written recently. How can we double the fun of the LEGO play experience? How can I wash my home, myself, or my clothes with a single cup of water? (Unilever) How can we enable all Detroiters to travel more easily, safely and reliably? (Ford) How can we empower investors and their advisers to consider the CO2 impact of their investment decisions? (UBS) How can we help people do good by using their mobile phone in 3 minutes or less? (EE) Our Interesting Question methodology (https://www.100open.com/toolkit_2/interesting-question/) ensure that questions are accessible, contagious and as inspiring to the Challenge Holder organisation as they are to the Innovator target group.
Contestant Centered Design: creative approaches to designing competitionsCrowdsourcing Week
Creativity is critical to solving complex problems, developing new strategies, facilitating innovation, and driving organizational change. NIST’s Public Safety Communications Research Division’s open innovation efforts focuses on advancing wireless communications for America’s first responders by leveraging expertise and innovative solutions through crowdsourcing and collaboration. Success relies on creating competitions that achieve NIST’s organizational goals, incentivize world class science, remove barriers to entry, and maximize participation. Not an easy equation to balance. This session will discuss how design tradeoffs are considered for a variety of competition elements as concepts develop into a competition and as competitions are implemented. The goal of this interactive session is to provide a behind-the-scenes view of our process, engage audience ideas, and dive into a discussion about crowdsourcing and contestant-centered design.
Ethan will talk about the opportunity to reward crowdsourcing participants through crypto assets/tokens that allows the possibility of performing many micro transactions, saving costs for both the business and the users. In addition, the topic of transparency coming from the blockchain sector where business are now becoming more open to have the public help with tough R&D questions that in the past would have been kept internal. The blockchain industry is in fact growing communities as their branding strategy from the start, and rely on transparency for their community to trust them. All in all, we are seeing the tools in the making to ignite crowdsourcing’s future potential within decentralized business models. Lastly, we will dive into current use case studies from crowdholding.com, on creating a crowd rewarding mechanism for both crowd intelligence and crowd marketing.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. Platforms are the offices/factories of the future
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3. Millions of people collaborate on platforms each day
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4. Why platforms can be so much more productive
Platforms
!
1. A-linear communication
2. Crowdsourcing resources
3. Self-organisation
Chains
!
1. Linear communication
2. Ownership of resources
3. Central planning
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5. Platform labor is rewarding for all
Businesses
!
24/7 hassle-free
access to the best
possible expertise.
Professionals
!
Work where, when
and for whoever you
want.
Platforms
!
Access to productive
resources without the
investments.
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6. Then why is it not widely used in professional processes?
?
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10. Why not crowdsource your entire value chain?
Making online work happen
October 2014
11. Because until today important infrastructure was lacking
• Social collaboration requires a different reward system
! • 'Social salary' should be based on social productivity
! • Until today there was no infrastructure for crowd payments
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12. But as of today, there is Mobbr
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13. Key features
• Fully licensed e-wallet & payment solution
! • Only payment system that can pay many
recipients with one click
! • Facilitates all major currencies and Bitcoin
! • Pay 'social salary' for tasks and
collaborations on any website or platform
! • Find tasks, professionals & platforms
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14. How it works
!
- Find platform
- Create task
- Pledge money
- Invite contributors
!
- Find task
- Check task status
- Work on task
- Get 'social salary'
!
- Facilitate tasks
- Use reputation system
- Define distribution key
- Connect key to Mobbr
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15. Example: Crowdsource a piece of software on Github
!
1. Create an issue or directory on Github
2. Drop the url in the box on Mobbr.com
3. Click button to pledge money
4. Click button to invite workers
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16. Example: Crowdsource a piece of software on Github
!
4. Check out the task on Mobbr.com
5. Click 'go to task' to contribute on Github
6. When the issue is closed, the payment
triggers
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17. Example: Crowdsource a piece of software on Github
!
7. Mobbr reads the contribution statistics
from the Github database
8. Mobbr distributes the money among
the contributors based on these
statistics
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20. Contact us
@mobbrcom
!
Ernesto Spruyt
Co-founder
!
@ernesto_spruyt
ernesto@mobbr.com
!
+31 6 5266 7982
or meet us here:
!
Speaking at Crowdsourcing Week Summit
Copenhagen 16 October 2014
!
Startup Alley at Techcrunch Disrupt
London 20/21 October 2014
!
Alpha Program Exhibitor at The Web Summit
Dublin 4/6 November 2014
!
Speaking at Crowd Dialog
Munich 20 November 2014
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