This document summarizes a presentation about StrongMail Social Direct, a social media management platform. It allows marketers to launch campaigns on Facebook and Twitter, identify influencers, and analyze campaign performance across social networks. The platform also enables listening to and engaging in social conversations to understand a brand's awareness and effectiveness. It provides detailed reports on campaign performance and helps evaluate the social impact of efforts. StrongMail Social Direct provides centralized management of social media campaigns and conversations in real-time across multiple networks.

1. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com

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3. Real Time Tools Mini SessionMichele Doyle, Senior Director, Emerging Media, StrongMail Systems | @micheledoyle | @StrongMail

4. StrongMail’s Social DirectJune 14th, 2010

5. Social Media ClientsOver 500 CustomersSocial Media ClientsEmail Marketing Clients

6. StrongMail Social Direct is a centralized campaign management application for the professional social media marketer that enables you to:Launch direct-response campaigns to Facebook and Twitter

7. Reach and identify who your brand influencers are across these social networks

8. Analyze and track campaign performance on a post or campaign level all the way through to the conversion so you can truly understand the business impact of your social media efforts

9. Listen and engage your social media audience in conversations to accurately follow and guide your brand awareness and effectivenessProprietary and Confidential | 6StrongMail Social DirectTake a Measurable Approach to Social Media

10. StrongMail Social DirectProprietary and Confidential | 7

11. Evaluate Social ImpactProprietary and Confidential | 8

12. Detailed Campaign PerformanceProprietary and Confidential | 9

13. Trend Topics and Understand Causes of Growth and LossProprietary and Confidential | 10

14. Conversation Management – WorkspacesThe Workspace portion of Social Direct allows you to see all the social media activity happening right now, in real-time.Use multiple columns to follow different activityYou can view all of the messages you have exchanged with others in the form of threaded conversations, get a real-time stream of posts from friends, lists or people you follow, or run a continuous search so you don't miss anything about important topics.Use multiple workspaces to stay organizedEach of your workspaces can contain up to 10 columns that you can organize in whichever way you choose. For example, you could create workspace focusing on posts from competitors, another to manage conversations, and yet another to monitor buzz around your latest campaign.Spontaneously post or assign to existing campaignsEasily post new messages from any of your profiles in one simple steps. For added convenience, you can even add these posts to your existing campaigns in one click.Proprietary and Confidential | 11

15. Conversation Management – Create A WorkspaceProprietary and Confidential | 12

16. Conversation Management – Multiple WorkspacesProprietary and Confidential | 13

17. Conversation Management – Add Workspace ColumnsProprietary and Confidential | 14