Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Netroots twitter training
1. Twitter 101: Why activists
need to tweet
Richard Casson Shamik Das
@richardcasson @shamikdas
2. What is Twitter?
• A micro blogging platform – updates are 140
characters in length
• 105 million registered users (Source: Mashable.com,
Sept. 2010)
• Adds 300,000 new users every day
• Used widely by activists, charities and NGOs
• High number of MPs, journalists, influencers
active on Twitter
• Open network – usually don’t have to be friends
with someone to follow them, unlike on Facebook
where you need their permission
3. How is Twitter used?
• As a conversational tool – to communicate,
to organise, to share content.
• Increasingly, sites are embedding Twitter
sharing links – see next slide
• To find news – when Gordon Brown
resigned, rumours spread on Twitter first
then press conf. began.
• Dedicated spaces – twitter.com/worldcup
4. When an Icelandic volcano erupted in April 2010,
this image was shared extensively on Twitter.
5. Quick case study: Refugee action
• @RefugeeAction:
The Daily Star thinks their headline 'No
room for gays' is acceptable in 21st
century Britain. We think not.
http://bit.ly/chx0lz Pls RT
• Retweeted 600+ times, from only 500
followers.
• Avg. Twitter user has 100 followers. Seen
by up to 60,000 people.
6. Longer case study: Twestival
In late 2008, a group of about ten Twitter users decided to meet up in
real life with the aim of organising a fundraising event. The first event
they organised was such a success that they decided to repeat it in
early 2009, only this time they took the idea global.
• In three weeks, fundraising events were organised under the
Twestival banner in 200 cities world wide.
• 10,000 people took part.
• $250,000 raised through events and online donations (resulting
in 55 wells with more than 17,000 people served in Uganda,
Ethiopia, and India)
• Run completely by volunteers
• Everyone knew each other through Twitter
• Completely decentralised - there were guidelines, but each
event was shaped however the organisers wanted to make it
7. Twestival t-shirts
Designed and sold by
volunteers. All profit went to
the cause.
Twestival.fm
Tracks donated by artists
including Imogen Heap,
Bloc Party, Mystery Jets
and Ben Westbeech. All
available to stream or
download for free – with a
simple request that listeners
donate to help the cause.
8. Tweets to Followers
(click to display)
you Lists
Your
latest
tweet
Tweets
from
people
you follow
Trending topics
9. Twitter: the basics
• Tweet - an update
– Thx to Oxfam pressure from Oxfam activists,
#2009budget means world’s poorest will be better off
• Follow – subscribe to another user’s tweets
• @ - use to send a direct message to another user, eg
@richardcasson
• Retweet – copying someone else’s tweet
– RT @richardcasson thx to pressure from Oxfam
activists, #2009budget means world’s poorest will be
better off
• Hashtag – used to group related discussions, eg #climate
#COP16
• Trending topics – the top ten most discussed issues on
Twitter at a given moment in time
11. Increasing your followers
• Use hashtags frequently – @oxfam only
exceed 10,000+ followers after being
active around #Haiti
• Follow other people
• Talk to others – use RTs, DM, ask
questions
• Include links to content, eg. using bit.ly
• Embed links to your Twitter account on
your website and supporter emails
• Use TweetDeck
12. An example of engagement – from @oxfam
How should money be raised to tackle
#climate change? A) Tax banks B) Tax
emissions from ships & planes C) From
govts. RT ur answer. #COP16
@lena_reiner: See our tweet from
earlier. You have to RT your answer:
http://twitter.com/#!/Oxfam/status/1146
5360402292736
Thnx for all answers to: "How should
money be raised to tackle #climate
change?" 30+ replies so far! Keep them
coming... #COP16
13. An example of engagement (cont.)
The results are in! 'C) From govts' was
ur favourite with 38% of votes
http://bit.ly/glFTZg More facts on
'#climate finance' to come. #COP16
A levy on emissions from shipping &
aviation could raise $20Bn to help
tackle #climate change. Full report
from AGF: http://bit.ly/gnvrPP
Last fact for today: A tiny tax on
banks could raise up to $700Bn / yr to
help poor communities adapt to #climate
change http://oxf.am/Zii
14. Twitter analytics
Tweetreach.com:
shows how far a link,
hashtag or phrase has
travelled
Twitalyzer.com
Find out what hashtags /
subjects a user talks about.
Search for influencers.
Twittercounter.com
Information about follower growth
The Archivist: http://archivist.visitmix.com/
See who’s tweeting about what
15. A Twitter campaign…
from Old Spice
In 2010, Old Spice (a brand of aftershave) launched a campaign
video on YouTube that featured a man doing all sorts of
superhuman feats – who later became known as the Old Spice Guy.
The video was promoted on Twitter, and as people tweeted about it,
the Old Spice Guy followed up with a second series of videos that
targeted a spread of celebrities, common folk and popular social
media sites in balanced quantities.
What’s important with this campaign is that it engaged directly with
people. By targeting key influencers on Twitter, they help to ensure
further conversation about the advertising campaign.
More reading about the campaign on the links below:
http://www.youtube.com/watch?v=So5yDtITswY
http://www.youtube.com/watch?v=QsD3JL-c_ho
http://mashable.com/2010/07/15/old-spice-social-media-campaign/
Editor's Notes
Richard from Oxfam GB – going to talk about Twitter. This session is aimed at convincing the unconvinced. And develop basic skills to more immediate skills. If you tweet daily, this probably isn’t for you. To start with, let’s have a show of hands: Who has a Twitter account? Who tweeted in the last week? The last day? The last hour? Who’s tweeted from a mobile before?
Some history… This is where people are at, Oxfam goes there to talk to people in the spaces they’re at.
Sharing links – like the volcano content with a ‘share on Twitter’ link
Start off with some examples of how it’s had impact. Here are two examples… First is from Refugee action. They put out this simple update, and it was seen by up to 60,000 people.
Next we have Twestival. The guidebook contained information on: ideas for what the events could be like; charging ticket money; how to send the money in; instructions on how to sign up on the website contacted people who had events experience contacted well connected 'popular' people continue the conversation outside of twitter
We’ll be coming back to some case studies soon – hopefully some more entertaining ones. But for now let’s take a look the functionality.
Now it’s over to you. We’re going to register and then send our first tweet. Task: Set up your personal account Send your first tweet – using #netrootsuk hashtag Follow me Send one person in the room an @ message
Skip over this if previous video worked…
So, you’ve registered and you’ve started to tweet. Now you need to grow your audience. Use hashtags – though you don’t need hashtags, as trending topics are now around text strings, they are still really useful to make it explicit that you’re talking about a certain subject. Today, everyone is using #NetRootsUK [log on and see what people are saying]. Talk to people using the hashtag. Use it repeatedly. Make it clear this is a topic that you’re interested in or have expertise on and people will come to you. People check their followers regularly. As you follow them, some will follow you back. As you follows others, let them know with an @ message. Talk to others – Twitter is about conversation. Use the @ message and RTs to talk to people. Do it regularly. Do have conversations that last for multiple tweets.