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Social Media Marketing and Online Branding -  Lata Vijaybaskar  M.B.A., M.Phil., M.Sc.,  “ It is not the strongest of the species  that survives, nor the most intelligent,  but the one most responsive to change.” —  Charles Darwin
It used to be simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
The “re launch” of concepts ,[object Object],[object Object],[object Object]
So What is Social Media? ,[object Object]
Types of Social Media Network Example Blogs ,  Micro-blogs Social Networks Wikis Social bookmarking Photo Sharing Online Video
Social Media is about connection, not content. ,[object Object]
Why Social Media has Become an Effective Brand Building Strategy ? ,[object Object],[object Object],[object Object]
Evolving trends in Brand communication Pull Push Radio TV Print Blogs Website Social Networking Brand Communication Strategy
Consumer Behavior in social networks
Unplanned Communication Social Media Marketing Corporate Communication Corporate Identity Mix Social Media Branding Corporate Brand Image
Social Media Branding Online Communication / Corporate Identity mix User generated content / Corporate Identity Mix User generated content / Corporate Identity Mix
Success stories…
Success stories…
Be the Next Social Media Success Story ,[object Object],[object Object],[object Object]
The limiting factors ,[object Object]
The limiting factors ,[object Object],[object Object],[object Object]

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Social Media Branding

  • 1. Social Media Marketing and Online Branding - Lata Vijaybaskar M.B.A., M.Phil., M.Sc., “ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Types of Social Media Network Example Blogs , Micro-blogs Social Networks Wikis Social bookmarking Photo Sharing Online Video
  • 7.
  • 8.
  • 9. Evolving trends in Brand communication Pull Push Radio TV Print Blogs Website Social Networking Brand Communication Strategy
  • 10. Consumer Behavior in social networks
  • 11. Unplanned Communication Social Media Marketing Corporate Communication Corporate Identity Mix Social Media Branding Corporate Brand Image
  • 12. Social Media Branding Online Communication / Corporate Identity mix User generated content / Corporate Identity Mix User generated content / Corporate Identity Mix
  • 15.
  • 16.
  • 17.