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Real Time Tools Mini Session Adam Zbar, CEO, Tap11 | @zman47 | @tap11
™ Tap11 Twitter Business Intelligence
What Is Tap11 The Real-Time Intelligence Service To Monitor, Engage,             & Grow Your Audience 5
Company Overview ,[object Object]
500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance,         Travel, Beverage, PR, and Marketing Firms
Award-Winning Enterprise Team & PlatformTeam Built Largest US Mobile Media Service            Webby, Best Mobile Social Site
Strong Business ModelEnterprise, Pro, & Buzz Subscriptions6
Monitor conversations with real-time analytics http://tap11.com/goldmansachs 1 HR          1DAY           1WK           1M               3M 2:52    2:53    2:54    2:55    2:56     2:57    2:58     2:59 7
Discover conversation buzz influencers & topics http://tap11.com/goldmansachs Goldman Sachs Term: Goldman 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K   2:30       2:31       2:32      2:33        2:34      2:35       2:36      2:37        2:38      2:39      2:40       2:41      2:42       2:43       2:44      2:45       2:46       2:47       2:48      2:49       2:50       2:51      2:52      2:53       2:54       2:55      2:56        2:57     2:58       2:59  Last 30 mins Term: Goldman Sachs 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K Bonus, 3773 Hits Can someone give me a good reason that we  haven’t  burned Goldman Sachs to the ground yet? 18 minutes ago via Tap11 @johnjohn John Yin Shanghai Convict, 3401 Hits Senate, 2947 Hits @emmaelelizabeth Emma Elizabeth San Francisco SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene. 22 minutes ago via web Oversight, 2887 Hits   2:30       2:31       2:32      2:33        2:34      2:35       2:36      2:37        2:38      2:39      2:40       2:41      2:42       2:43       2:44      2:45       2:46       2:47       2:48      2:49       2:50       2:51      2:52      2:53       2:54       2:55      2:56        2:57     2:58       2:59
Get alerts and continue conversations on-the-go 9
Post text, link, picture, or video update http://tap11.com/goldmansachs 10
Media Views (77,623 total) 5,000 4,000 3,000 Goldman Sachs: Goldman CEO explains new executive comp system – stock vs. cash bonus by Goldman Sachs, Mar 26, 77,623 views volume 8 New York Fed 'Very Sensitive' on AIG, E-Mail  Says – Business Week:  http://bit.ly/8Sfq5U#goldmansachs by Goldman Sachs, Mar 26, 21,234 link clicks volume 5 2,000 1,000 Calendar Of Investment-Grade Debt:  KfW 10-Year Bond – FOXBusiness http://bit.ly/4MKHh4#goldmansachs by Goldman Sachs, Mar 26, 15,212 link clicks volume 4 Retweets (324 total) A Popular Financial ETF Will Be Put to  the Test - Wall Street Journal http://bit.ly/8c4QZD#goldmansachs by Goldman Sachs, Mar 26, 18,713 link clicks volume 5 Banks pledge aid to help Haiti relief  effort - Financial Times http://bit.ly/6fpyWE#goldmansachs by Goldman Sachs, Mar 26, 31,223 link clicks volume 8 Measure impact of each update http://tap11.com/goldmansachs My Tweets 11
Measure Tweet Impact – Volume™ ,[object Object]

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TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

  • 2. Thank You to Our Sponsors ANCHOR SPONSORS PLATINUM SPONSORS RESEARCH SPONSOR RECEPTION SPONSOR GOLD SPONSORS SILVER SPONSORS Please visit our sponsors and exhibitors during the breaks!
  • 3. Real Time Tools Mini Session Adam Zbar, CEO, Tap11 | @zman47 | @tap11
  • 4. ™ Tap11 Twitter Business Intelligence
  • 5. What Is Tap11 The Real-Time Intelligence Service To Monitor, Engage, & Grow Your Audience 5
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  • 7. 500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
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  • 10. Monitor conversations with real-time analytics http://tap11.com/goldmansachs 1 HR 1DAY 1WK 1M 3M 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 7
  • 11. Discover conversation buzz influencers & topics http://tap11.com/goldmansachs Goldman Sachs Term: Goldman 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 Last 30 mins Term: Goldman Sachs 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K Bonus, 3773 Hits Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet? 18 minutes ago via Tap11 @johnjohn John Yin Shanghai Convict, 3401 Hits Senate, 2947 Hits @emmaelelizabeth Emma Elizabeth San Francisco SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene. 22 minutes ago via web Oversight, 2887 Hits 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
  • 12. Get alerts and continue conversations on-the-go 9
  • 13. Post text, link, picture, or video update http://tap11.com/goldmansachs 10
  • 14. Media Views (77,623 total) 5,000 4,000 3,000 Goldman Sachs: Goldman CEO explains new executive comp system – stock vs. cash bonus by Goldman Sachs, Mar 26, 77,623 views volume 8 New York Fed 'Very Sensitive' on AIG, E-Mail Says – Business Week: http://bit.ly/8Sfq5U#goldmansachs by Goldman Sachs, Mar 26, 21,234 link clicks volume 5 2,000 1,000 Calendar Of Investment-Grade Debt: KfW 10-Year Bond – FOXBusiness http://bit.ly/4MKHh4#goldmansachs by Goldman Sachs, Mar 26, 15,212 link clicks volume 4 Retweets (324 total) A Popular Financial ETF Will Be Put to the Test - Wall Street Journal http://bit.ly/8c4QZD#goldmansachs by Goldman Sachs, Mar 26, 18,713 link clicks volume 5 Banks pledge aid to help Haiti relief effort - Financial Times http://bit.ly/6fpyWE#goldmansachs by Goldman Sachs, Mar 26, 31,223 link clicks volume 8 Measure impact of each update http://tap11.com/goldmansachs My Tweets 11
  • 15.
  • 16. Measures tweet impact Overall engagement score
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  • 18. Zoom out to see full dashboard of statistics http://tap11.com/goldmansachs 13
  • 19. Thank You Join Tap11 Private Trial Program 500+ major brands and marketing partners 30 day free trial! Request Free Trial @ Tap11.com 14