This document outlines a presentation about the Twitter analytics tool Tap11. It discusses how Tap11 allows users to monitor conversations in real-time, identify influential users and popular topics, get alerts on mobile, and post updates. Metrics include the number of views, retweets, and link clicks for each update, and an engagement score measures the impact of tweets. Tap11 offers a free 30-day trial for its enterprise-level social media monitoring and engagement platform.

1. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com

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3. Real Time Tools Mini Session Adam Zbar, CEO, Tap11 | @zman47 | @tap11

4. ™ Tap11 Twitter Business Intelligence

5. What Is Tap11 The Real-Time Intelligence Service To Monitor, Engage, & Grow Your Audience 5

7. 500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms

8. Award-Winning Enterprise Team & PlatformTeam Built Largest US Mobile Media Service Webby, Best Mobile Social Site

9. Strong Business ModelEnterprise, Pro, & Buzz Subscriptions6

10. Monitor conversations with real-time analytics http://tap11.com/goldmansachs 1 HR 1DAY 1WK 1M 3M 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 7

11. Discover conversation buzz influencers & topics http://tap11.com/goldmansachs Goldman Sachs Term: Goldman 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 Last 30 mins Term: Goldman Sachs 3.2K 3.1K 3.0K 2.9K 2.8K 2.7K 2.5K Bonus, 3773 Hits Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet? 18 minutes ago via Tap11 @johnjohn John Yin Shanghai Convict, 3401 Hits Senate, 2947 Hits @emmaelelizabeth Emma Elizabeth San Francisco SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene. 22 minutes ago via web Oversight, 2887 Hits 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59

12. Get alerts and continue conversations on-the-go 9

13. Post text, link, picture, or video update http://tap11.com/goldmansachs 10

14. Media Views (77,623 total) 5,000 4,000 3,000 Goldman Sachs: Goldman CEO explains new executive comp system – stock vs. cash bonus by Goldman Sachs, Mar 26, 77,623 views volume 8 New York Fed 'Very Sensitive' on AIG, E-Mail Says – Business Week: http://bit.ly/8Sfq5U#goldmansachs by Goldman Sachs, Mar 26, 21,234 link clicks volume 5 2,000 1,000 Calendar Of Investment-Grade Debt: KfW 10-Year Bond – FOXBusiness http://bit.ly/4MKHh4#goldmansachs by Goldman Sachs, Mar 26, 15,212 link clicks volume 4 Retweets (324 total) A Popular Financial ETF Will Be Put to the Test - Wall Street Journal http://bit.ly/8c4QZD#goldmansachs by Goldman Sachs, Mar 26, 18,713 link clicks volume 5 Banks pledge aid to help Haiti relief effort - Financial Times http://bit.ly/6fpyWE#goldmansachs by Goldman Sachs, Mar 26, 31,223 link clicks volume 8 Measure impact of each update http://tap11.com/goldmansachs My Tweets 11

16. Measures tweet impact Overall engagement score

17. Predictive Resonance Best time of day to Tweet for reach, engagement, & virality12

18. Zoom out to see full dashboard of statistics http://tap11.com/goldmansachs 13

19. Thank You Join Tap11 Private Trial Program 500+ major brands and marketing partners 30 day free trial! Request Free Trial @ Tap11.com 14

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