TWTRCON SF 10 Case Study: Tweet for Delivery
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The document discusses a case study presented by Shrinath Navghane, founder of SocialMedia2Go, about using Twitter to order food delivery from hotels. Key points include how the Tweet2Order system works, its benefits like being convenient and direct without calls or waiting, and some of its achievements like gaining more clients and unfiltered feedback. The system only requires a one-time registration then users can simply tweet to order and get order confirmation.
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Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
TWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote:
Business in the Fast Lane
How Ford Motor uses social media to manage its reputation and save millions of marketing dollars.
Scott Monty, Head of Social Media, Ford Motor Company
Nov. 18, 2010
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This document summarizes a presentation about StrongMail Social Direct, a social media management platform. It allows marketers to launch campaigns on Facebook and Twitter, identify influencers, and analyze campaign performance across social networks. The platform also enables listening to and engaging in social conversations to understand a brand's awareness and effectiveness. It provides detailed reports on campaign performance and helps evaluate the social impact of efforts. StrongMail Social Direct provides centralized management of social media campaigns and conversations in real-time across multiple networks.
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TWTRCON NY 10 Real-Time Tools: CoTweet | Jesse Engle
This document contains the agenda and sponsor information for a Twitter conference. It lists the anchor and platinum sponsors who supported the event. It also outlines a session on how businesses use Twitter given by Jesse Engle, the CEO and GM of CoTweet. The session notes discuss how markets are conversations, the importance of sounding human in conversations, and that there are no secrets on social media as the network knows more than companies about their own products. It concludes by thanking Jesse Engle for his presentation.
TWTRCON NY 10 Case Study: Dell's Evolving Use of Twitter | Stefanie Nelson, D...
TWTRCON NY 10 Case Study: Dell's Evolving Use of Twitter
Stefanie Nelson explains Dell's evolving strategy for managing its Twitter accounts.
TWTRCON NY 10 JetBlue Case Study | Marty St. George
Social Media, with Emphasis on the Social
Don’t let the buzzwords fool you: Using the skills you learned today as a tool to build your brand.
Presented by Marty St. George, Senior Vice President Marketing and Commercial Strategy, Jet Blue Airways
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TWTRCON DC 09 Advertising Case Study: Intuit
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TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr
TWTRCON DC 09 Real-Time Business Tools panel featuring presentations from Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity (@attensity), Ryan Bell, President, TwAitter (@Twaitting), Jean Davis, Co-founder, TweetFeel Biz (@JeanMarie50 | @conversition), and Jodee Rich, Marketing Team Leader, PeopleBrowsr (@wingdude | @PeopleBrowsr).
TWTRCON DC 09 Recruiting
TWTRCON DC 09 case study presentation about how to use Twitter for recruitment and branding. Created by Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee | @APCOjobs) and
Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)
TWTRCON DC 09 Tweet Mixx
TWTRCON DC 09 Real-Time Business Tools presentation by Chris McGill, CEO of TweetMixx. TweetMixx lets you create branded channels of Twitter content.
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Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11
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TWTRCON SF 10 Workshop: Game-Based Marketing Dynamics
TWTRCON SF 10 Workshop: Game-Based Marketing Dynamics
TWTRCON NY 10 Case Study: Team TurboTax | Chelsea Marti
TWTRCON NY 10 Case Study: Team TurboTax | Chelsea Marti
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: CoTweet | Jesse Engle
TWTRCON NY 10 Real-Time Tools: CoTweet | Jesse Engle
TWTRCON NY 10 Case Study: Dell's Evolving Use of Twitter | Stefanie Nelson, D...
TWTRCON NY 10 Case Study: Dell's Evolving Use of Twitter | Stefanie Nelson, D...
TWTRCON NY 10 JetBlue Case Study | Marty St. George
TWTRCON NY 10 JetBlue Case Study | Marty St. George
TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr
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- 1. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Case Study: Tweet for Delivery • Shrinath Navghane, Founder, SocialMedia2Go | @MrShri
- 2. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
- 3. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
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