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How not to be all a flutter about Twitter
- 1. How to notbe all a-flutter about in your library OLA Tech Petting Zoo November2009 Tualatin, OR Margaret Hazel, Technology Manager Eugene Public Library
- 2. The skinny • Twitteris a “microblogging” tool, limited to 140 characters • Can be accessed on the web and on cell phones • “Follow” – to subscribe to get someone’s tweets • “Hash-tag” – Use a # to create a searchable keyword in your tweet that will associate your tweet with the subject • “RT” – re-tweeting is copying an interesting tweet and sending it to all of your own followers ; include commentary for added value • “@username” - used at the beginning of a tweet to send a message publically to another user • “DM – Direct message someone, privately
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- 5. Other OR librarieson Twitter • MultCoLib • TualatinLibrary • WCCLS • ?
- 6. libraryfuture Become aMobile Library: Join us @ Lakeville Public Lib 1/14 full day tech prgrm abt mobile libs http://bit.ly/4i1tir RT @semls about 3 hours ago from Tweetie
- 7. What goals doesthis tech meet? • Institutionally: – EPL uses mainly to market events – Reference: Google, Microsoft have announced will start including tweets in search results – Add a hashtag widget to your webpage keep patrons abreast of current hot topics – To get feedback, solicited and un- – To connect with additional groups of users, such as teens • Professionally: – Networking with peers in a specialized field, including many links to relevant articles – Enhanced conference experience – LinkedIn just announced a partnership
- 8. wccls New in large-print:Shop class as soulcraft : an inquiry into the value of work by Matthew Crawford - http://bit.ly/10M6of #largeprint about 3 hours ago from TweetDeck Reply
- 9. General Social Mediaconsiderations: • Social media policy - for staff and for the public http://mashable.com/2009/09/20/social-media- policies/ • What is the“Voice” of your library? • Single institution acct or individuals; formal/informal • Use a “character” as a persona? Sports teams, etc. • Legal implications: archiving, union rules • How interactive will you be? • Respond to critical/hostile comments? • Respond to inaccurate comments?
- 10. Additional Twitter considerations: •Will you RT (reTweet, or forward a message you have seen to your own followers) • Who will you “follow”? Following others is both useful and important, as Twitter might think you are trying to sell something, if you don’t use it as an interactive medium. • Will you block some folks from following you? I’d recommend not accepting all followers blindly. Porn and spam are here, too. • Will you track local and hashtag mentions? • Proactive interaction, or mainly passive ? • Twitter interface or other 3rd party app?
- 11. gretchenhams awesome site2 teach PreKs letters & keyboard @ the same time! http://bit.ly/r1yio
- 12. Eugene’s use • Posting- about 15-20 minutes each week, 2-3 posts a week of events for which we’ve already written press releases, etc. • Scanning for local tweets relating to us – a couple of times a day, while on hold on the phone, while something is printing, etc. • Future – exploring more interaction with our followers
- 13. hclib RT @ExperienceLifeThree cheers for @hclib. Librarians are an invaluable resource, especially when your deadline is looming!
- 14. Many Additional Tools,such as… • Twitterific http://iconfactory.com/software/twitterrific/ (Mac) • Google Gadget http://desktop.google.com/plugins/i/twitter.html?hl=en • PocketTweets for iPhone/iPods • http://www.ubertwitter.com/ for Blackberry • Itweet, http://twidroid.com/ for Android OS • Tweed and TweeFree for Palm Pre • TwitPic to share pictures on Twitter http://twitpic.com/ • Various tools to update several sites, such as Facebook, at the same time – Disgsby http://www.digsby.com/?utm_campaign=vid&utm_source=vid&utm_medium =vid&utm_content=vid – Tweetdeck, http://www.twhirl.org/ – Seesmic http://seesmic.com/
- 15. Visible Tweets forpublic display
- 18. “Check out theCanadian library”
- 19. from our blog:Making Content Shine http://influx.us/948
- 20. Analytics • Tweetstats http://tweetstats.com/(mashup) • TwitterAnalyzer http://www.twitteranalyzer.com/
- 21. Archiving • Twapperkeeper http://twapperkeeper.com/ •Tweetscan https://www.tweetscan.com/data.php Some enterprise level archiving solutions also expanding to cover Twitter
- 22. MVPublicLibrary "Perhaps noplace in any community is so totally democratic as the library. The only entrance requirement is interest." Lady Bird Johnson
- 23. “a central real-timehub that serves to enhance every other content platform on the web... a central place where people can post or link to any and all content of their choosing…” – Soren Gordhamer
- 24.
Editor's Notes
- #13 Writing/updating: We update usually a couple of times a week. Sometimes more when we have a lot of events that week, or if there’s a big event and we have a few angles to promote it from. (For ex., we may ask an intriguing question and give the link; then announce the event directly; then tweet about an article in the local paper about our event, with a link to the article instead of to our own page.) Also, we sometimes tweet the same thing again just to catch people who are paying attention at different times of day. Scanning: a couple/3x daily. The ability to do that in so little time depends on locale, though. Twitter traffic for Portland, for example, couldn’t be monitored the way I’m doing Eugene.
- #22 http://blogs.findlaw.com/technologist/2009/05/tools-for-archiving-your-twitter-tweets.html
- #24 http://mashable.com/2009/11/11/twitter-media-landscape/