Intro to Twitter presentation by Jacqui O'Beirne and Kate Walker, Dogs Trust

1. Introduction to Twitter Dogs Trust Jacqui O’Beirne Digital Marketing Manager Kate Walker Digital Marketing Assistant

2. What is Twitter? Twitter “Microblogging”/ “Micromessaging” Updating status regularly (similar to Facebook) in 140 characters or less Not locked to PC, you can “tweet” on phone, iPod Touch etc. Used by e.g. BBC/SkyNews to show when new posts are published Can help to reach an audience that may not have heard of you or your company otherwise Has many famous Tweeters, including Stephen Fry, Philip Schofield or Demi Moore. Celebs do love sharing!

3. A short history of Twitter (in 140 characters or less) Formed by US company Odeo in 2006 after day long brain storm session. Caught on @SXSW music festival, since launched online to huge success As of June 2010, 65 million posts per day = 750 tweets per second During #WC2010, a record number of tweets was reached when fans posted 2,940 tweets p/second after Japan scored vs Cameroon on June 14 The Twitter server crashed after user's were updated their status to included "Michael Jackson"@ 100,000 tweets p/hour after his death

4. Twitter is still growing! 105 million users

5. Twitter users may be older than you think!

7. Community Building

8. Volunteering & Community Fundraising

9. Engaging Supporters

10. Storytelling

11. ‘Show’ & Tell

12. Transparency

13. Widening Demographics

14. Brand Monitoring

16. Already used Twitter personally

17. Low maintenance

19. Personalised communication with existing AND new, international audience

20. Access to some non-profit schemes e.g. free Flickr Pro accounts

21. Attracts next generation supporters and inspires fundraising

22. Going where the people are; appeals even to least motivated

23. Reward for support; the ‘ask’ is indirect

24. “ePhilanthropy” is fast growing; giving online is the future

25. Much more regular communication than DM

27. You need to think of a username

29. Remember to keep it short and simple

30. For personal accounts, you can be more quirky if you like….!

31. Think about your interests, a nickname, add numbers?

33. Home page – your view

34. Find friends

35. Search results Search returns Chris Moyles’ pages and tweeters who are mentioning Moyles

36. How do you find people? You can find people talking about you by using Twilert.com Reply to anyone who finds you! Find common interests

37. In the beginning…. …you will talk to yourself. (Everyone does it…)

39. Characters are precious – it’s fine to use ‘&’ to represent ‘and’, or any other shortening symbols.

41. So, typing “hey @dogstrust, we love to see all of the cute dogs when we visit the Harefield centre! Love and licks xox” will mean we see the message as a ‘mention’ (via clicking @dogstrust) on the log in page

43. Navigation Clicking here shows you all of the mentions Direct messages are private Retweets (the double arrow icon on the tweet) show what you have said that others have posted on their wall Search for people/item – this will return the person and anyone talking about the person/item

45. Links to our site AND others

48. Dannii Minogue and Kelly Osbourne are having a very public spat on Twitter right now.

49. Alex Ferguson has famously banned anyone from tweeting while at Old Trafford (journalists etc) during press conferences, but interesting Rio Ferdinand is still online and is a generous Tweeter, often giving away prizes to his random followers when he reaches a certain number

50. Kirstie Allsopp of (LLL fame) really likes her Twitter account and has recently started a big debate about the pros and cons of setting homework for young children.

52. We start and follow hashtags e.g. #keeppetscool