English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Information for health care researchers on understanding the information landscape in which they can build their own "brand" through social media and more.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Similar to Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012 (20)
Jonny Benjamin is a mental health campaigner, writer and presenter. At the Social Media Exchange 2016 he delivered a Lightning Talk on his journey to hope and recovery #SMEX16
Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.
Seaneen Molloy-Vaughan Harness the Power of Bloggingsounddelivery
Understand the dos and don'ts of blogging, and inject life into your blog with fresh ideas. Explore how you can use digital media to enhance your blogs and learn how blog posts can work on other channels.
Neil shared practical tips on how to take good photographs, what makes a strong good photograph for sharing, and how to build your brand and audience on Instagram.
Learn what the latest tools available are and what they do. Learn which tools are better for different types of campaigns/outcomes. Discover which tools to avoid.
How we can bring our stories to life - a guide for charities sounddelivery
Booklet written for sounddelivery's Social Media Exchange event on 27th January 2014, featuring tips and ideas on how charities can use their stories to make an impact.
Historic Environment Staff Local Engagement Workshopsounddelivery
English Heritage, the IHBC and ALGAO: England, along with the digital media agency sounddelivery ran training workshops in Birmingham and York for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These workshops form part of the 5 year strategy to assist local authorities to develop their Heritage Environment Records (HERs). This presentation supported the day.
sounddelivery, in partnership with Lasa, is proud to present this digital story-telling event exploring you how to combine images with sound to tell compelling stories. The event adressed the skills you need to collect stories, case studies and other relevant audio material, which you can combine with still images to create engaging digital stories to promote the work of your organisation.
Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust.
Please note some of these details are no longer relevant, as Facebook has changed settings.
Please get in touch if you would like further assistance!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. About me:
• 12 Years working at the BBC developing and delivery
campaigns across TV, Radio, Online, offline
• sounddelivery – award-winning Digital Media Training and
Production company working with the Culturaland Heritage
Sectors to help harness social media to reach new audiences.
• Particular interest in community engagement and outreach in
the Cultural Sector (worked for NPG, Museum of London) Jodi
Awards, Heritage Award
• Passionate about digital storytelling
3. What YOU want from today
• Understanding how it all works
• How to make greater use of the platforms and limitations
• Time Constraints Social Media Management
• Dos and Don’t / Limitations
• Why should we bother
• Ideas and inspiration for how to use social media to engage
communities
• Insight into use of media old and new for HER outreach
purposes
4.
5. Huge Challenges to Local engagement
• Economic Climate/Cuts
• Local Authority Social Media Communications Policies
• Technical support within LA
• Priority within LA
• HER capacity to build strategies and evaluate results
• Engaging capacity/ability to Engaging minority groups
• Lack of resources/time for building capacity for community
projects.
• Confidence / KnowHow – Communications /Storytelling
• Local Engagement not a priority for some
• Space to accommodate local groups.
5
6. Opportunities
• Changing media landscape - more ways to
bring our stories to life
• Localism Bill – New opportunities for local
engagement through the planning system
• Heritage assets with a community value
• People do care about their local heritage
7. The Questions
What can be done to promote historic
environment records, amplify stories to
encourage local engagment? What skills do
you need to be able to bring your work to life?
9. Who are you trying to reach?
• Local community
• Tourists/visitors
• Young People / Older People
• Funders /Philanthropists ?
• Trustees
• Council Staff
• Volunteers
• Media – Local, Regional, National,Global, Bloggers
• Like minded organisations /partners
• Corporates ?
• People Who Don’t Know Who You Are
9
11. Communications Channels
• Face to Face
• Word of mouth
• Phone
• Email
• Enews
• Posters/Print
• Website
• Social Media
• Press Release
• Email Signature
• Relationship with journos
• Commenting on blogs/articles etc
11
13. Differences in Engagement
BROADCAST SOCIAL MEDIA
Organisation in Control Audiences in Control
One Way / Delivering a Message Two way / Being Part of a
Conversation
Repeating the Message
Adapting the Message
Focused on the Brand
Focused on the
Educating Audience/Stakeholders / Adding
Value
Organisation Creating Content
Influencing, Involving
User Created Content / Co-creation
Source: Slide 10 from "What's Next In Media?" by Neil Perkin
15. Lots of different tools out there –
focus on the key ones
• Twitter
• Facebook
• Ning
• Flickr
• Blogs
Emerging - Audioboo/Foursquare/Pinterest
16. 30 million users in the UK
(= 50% of British Population)
26 million Twitter users in
the UK
2nd largest search engine
Things to look out for:
Google+ Tumblr, Posterous
19. What’s a TAG
• A relevant keyword or term associated with or assigned
to a piece of information (like a picture, article or video
clip) describing the item and enabling keyword-based
classification of information it is applied to
23. What is Twitter used for?
• Connecting with other people
of similar interests
• As a news source
• Keeping up to date with your
sector
• Raising your profile
• Championing your work
• Placing yourself/your
organisation as an expert on a
part
24. Twitter Jargon
• Followers
• Following
• Mentions
• Hashtags
• Retweets
• MT
• Direct Message
27. A Tale of Two Twitter feeds
• Dr Samuel Johnson • Dr Johnson’s House Museum
27
28. Dr. Samuel Johnson’s House Museum -
@drjohnsonshouse
1628 followers
• Tweets are from the
staff
• Can be personable, but
some of the content is
dry. For instance:
29. Dr. Samuel Johnson - @drsamueljohnson
• Fake account taking on the
persona of Dr. Samuel
Johnson
• 39,854 followers
• Frequent coverage in the
media, book of his best
tweets recently released
• Tweets about modern
topics, relevant to his
audience
31. Who SHOULD you follow?
• Local MPs/Journos/Funders
• Groups that are doing similar
work to you
• Individuals and Organisations
you admire
• People who support your work
• These are the people who will
help spread your message!
32. Increasing Your Followers
• Interact with your audience – ask questions,
answer other people’s questions and speak to
them as real people
• Comment on others’ posts, use Trending
Topics and hashtags
• Link to interesting and relevant content
around the web – case studies, videos,
podcasts and news stories
• Update regularly – once a week isn’t enough!
33. Don’t be afraid of debate
or having conversations
Retweet nice people
saying nice things:
34. Top tips for Twitter
• Reach out
• Be interested and you will be interesting
• Be yourself and take part in conversations
• Focus on relevance – what would you be interested in?
• Make your 140 characters count
• Be your own, most constructive critic
• Look at it as a community, not as an advertisment
platform
34
36. What is a social network?
• Social networks are groups of
individuals unified by
common
– Interests
– Vocations
– Passions
– Needs
• Before the internet these
groups were more limited by
proximity
• Online social networks
benefit from the LONG-TAIL
36
effect
38. • More than 600 million active users
• 50% of active users log on to Facebook
in any given day
• More than 3 million active Pages on
Facebook
• More than 1.5 million local businesses
have active Pages on Facebook
• More than 20 million people become fans
of Pages each day
40. Community Networking
• Small, subject or interest focused social networks
• Often used by small organisations or community
groups to help connect their users
• Can be a great way of passing information, asking
opinions or supporting your service users
• Could potentially be used as a private place for
your staff and volunteers to discuss issues and
events
44. Advantages
• Conversations keep focused as people join
based on their interest in one subject
• Ability to support your volunteers even if they
don’t frequently visit the office
• Groups can be set to entirely private, meaning
permission must be granted to join, creating a
safe area for volunteers and staff to discuss
cases
45. Flickr is an image and video hosting website, web services suite, and online
community.
In addition to being a popular website for users to share and embed personal
photographs, the service is widely used by bloggers to host images that they
embed in blogs and social media.
45
53. What is a Blog?
• A Blog (a contraction of the
term "Web log") is a kind of
online diary
• Usually maintained by an
individual with regular entries
of commentary, descriptions
of events, or other material
such as graphics or video
• Entries are commonly
displayed in reverse-
chronological order
54. What is a Blog used for?
• Blogs are used as a kind of virtual soap-
box - a place to air your opinions on a
particular subject
• Opinion forming
• Placing you/your organisation as
experts
• Allows you to communicate with others
through the use of comments
• A fantastic way of building your
organisations presence. Increasingly
picked up by mainstream media.
• We are now also seeing blogs replacing
traditional websites
55. How can I find blogs to
read?
The best way to get a feel for how blogs are written
is to read as many as possible.
Google, Twitter, your networks, blogrolls
57. Top tips for Blogging
• Blogs should be seen as conversational – not
just a one-way communication point.
Encourage others to interact with you!
• Think of it as keeping in touch with friends –
be personable, rather than formal and stuffy
• Write like a real person, not a someone from
PR
• Write about real experiences, personal views,
things that have made you sit up and pay
attention
• Use your blog to link to others, and key points
of information relevant to your topic
57
57
58. How to get people to read your blog?
• Read other people’s blogs, comment and link back to
your own
• Use catchy titles and post pictures
• Different types of blog posts
• Engaging with other platforms
• Use your other social media tools to advertise your
new posts
• Clear, searchable urls
58
66. Why do we need to keep up with emerging
trends?
• If we don’t, we risk losing touch with our
audience
• Miss out on the opportunity to spread the
word of your museum, gallery or organisation
• Miss opportunities to market yourself to
potential new audiences
• Risk missing exciting new features that we
could be using to our advantage
• But at what stage should we come to the
party?
68. AudioBoo
• UK-based social audio network
• Allows users to record and upload
audio
• Can then be shared to other social
networks
• Can be recorded and uploded
straight from your phone or
computer
• Can even geo-tag your audio to
show where it was recorded
69. • Foursquare is the most popular location-based
Social Network
• Currently has over 10 million users
• Upwards of 3 million check-ins everyday
• Many venues (heritage organisations
included!) are giving special offers to people
who check in at their location
• When people check in, they can notify their
friends on Foursquare, Facebook and Twitter
92. Hootsuite is the chosen application
of…
• British Library
• Horniman Museum
• Museum of London
• Shipley Art Gallery
• Museum of Childhood
• sounddelivery!
93. Hootsuite
• Mobile version allows
you to control all of your
accounts on the move
• Easy to set up and use
• Post to multiple
accounts at once
• Free and paid-for full
version available
• Available for iPhone,
Android and Blackberry
94. Hootsuite
• Links to Facebook, Twitter, Foursquare,
LinkedIn, Wordpress, Fanpages and more
• Easily used – a simple drag and drop interface
• Allows you to schedule messages for when
you’re away from the computer
• Used within your browser – no need to install
software so you can access your account on
any computer
• Free and advanced, paid for versions available