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hands-on training
www.sounddelivery.org.uk                      built around you
                                              Our hands-on training workshops
Index                                         provide practical experience of
                                              digital and social media tools and
Social Media Basics              P.   2       techniques. With us you’ll be
Powerful Podcasting              P.   2       putting your new knowledge into
Video for the Web                P.   3       practice right away. Whether you
Social Media Advanced            P.   3       want new skills or to top up your
Creating Audio Slideshows        P.   4       existing expertise, we aim to build
Tailor-made Training             P.   4       your confidence at the same time
Half Day Workshops               P.   5       as your practical knowhow.
soundtalks                       P.   6
Events and Appearances           P.   7
Creating Capacity                P.   8     Get in Touch
                                            We’re here to help you choose the
                                            right workshop for your needs.

                                            Call us on 0207 993 6340
                                            Drop us an email to
                                            training@sounddelivery.org.uk
                                            Or tweet us @sounddelivery


      “Excellent. Friendly,
      professional and
      inspiring.”     RNIB
       Video for the Web



       Buy two of our one day courses and get a third half
                             price!
     sounddelivery, 3rd Floor, Cityside House, 40 Adler Street, London, E1 1EE
social media                        Wednesday 14th September
basics                              Friday 21st October
                                    Monday 7th November 2011
Using social media applications such as blogs,
Facebook and Twitter can be an incredibly
effective way for you to reach new audiences,
involve supporters, build strong
relationships and even raise money. But if
you’re just getting to grips with social media,
the options available can be a bit
overwhelming. Our one-day Social Media
Basics workshop will help you understand the
jargon and give you hands-on experience in
areas including blogging, social networking,
wikis and social bookmarking.

Price: from £195                                           tweet! tweet!
                                                           @sounddelivery
 powerful
 podcasting                        Thursday 6th October 2011

Podcasts can be a very effective way for you to
connect with your audience by telling stories in      “It was one of the
your own way and in your own words. Our one-          most effective
day Powerful Podcasting workshop will show you
how to collect stories, case studies and other
                                                      training sessions I’ve
relevant audio material, which you can use to         attended”
create engaging podcasts that explain and                 Surrey Heritage
promote your work. You will gain practical
experience of audio editing, creating MP3 files      Powerful Podcasting
and sharing your podcast online, through iTunes
and new services AudioBoo and SoundCloud.

Price: from £195



      Social Media Top Tip
      Tools vs Strategy
      The rush to start using the tools should not outweigh the need to formulate a
      social media strategy                                                           2
Friday 7th October 2011                                  video for the
                                                                    web

                                        Video is a fantastic way to reach your
                                        audiences. This one day hand-on workshop will
                                        introduce you to video as a storytelling tool and
                                        give you the practical experience you need to
                                        start producing high quality video content for
                                        your website. In true sounddelivery style you’ll
                                        get hands-on experiencewith small, affordable
                                        video cameras and editing software. You’ll also
                                        learn advanced techniques to help you get the
                                        most from your interviews.

                                        Price: from £250




  Did you know...                                      listen to our work
  sounddelivery doesn’t just deliver                   www.soundcloud.com/
  training. We’re also award winning                   sounddelivery
  producers of audio features, videos
  and digital stories.



social media                     Tuesday 18th October 2011
advanced

Building on the knowledge you already have our
one day Social Media Advanced workshop will
teach you how to make the most of your social
                                                      “Very accessible
media presence. We’ll give you the tools to           trainers. They made
ensure you’re working as efficiently as possible      everything ‘do-able’!”
and guide you through the next big social
media applications while identifying which are
most appropriate for you and your organisation.
                                                             Design Museum

This course requires a working knowledge of
social media.

Price: from £195                                                                     3
creating audio
                                   Tuesday 1st November 2011
slideshows

Audio slideshows offer a powerful and cost-
effective way to tell stories online. Our one-
day workshop will equip you with digital
storytelling skills, showing you how to
combine images with sound to create
engaging content that brings your work to
life. You’ll learn how to edit audio content,
use storyboarding to structure your story
and how to create something that really
stands out.

Price: from £195


  Top Tip                                                 join us online
  Try and use a tripod where possible:                    www.facebook.com/
  this ensures your filming is steady and                 sounddelivery
  avoids shaky movements.


                                                          watch our videos
 tailor-made                                              www.vimeo.com/
                                                          sounddelivery
 training

If you’re looking for something a little bit special,
we can create a tailor-made training workshop that
is an exact fit for your organisation’s requirements.   “I’m pleased to see
Choosing a tailor-made workshop guarantees that
the content of the training session is relevant to      this training available
your organisation’s work and uses your time and         at such high standards.”
money as effectively as possible.
                                                           KnowHow NonProfit
Our programme of regular workshops form the
starting point of our tailor-made training
workshops. We will work with you to understand
your aims and objectives for the training, so that
we can customise the programme to your precise                                 4
learning needs.
half day                                        November 2011
 workshops

In addition to our one day courses, we offer a
range of half-day workshops focusing on social
media applications that can help your
organisation engage existing and new
audiences online.

Delivered over morning and afternoon sessions
our half-day Facebook, Twitter and blogging
workshops will quickly build the knowledge,
practical experience and confidence you need to start using these social media tools in
your work. As with all of our training, these workshops are interactive and hands-on.
You’ll be learning by doing and will work on live projects throughout the session.


Hands-on Twitter - Friday 4th November 2011
This workshop will help you understand exactly what Twitter is, why you should be
using it and the advantages it offers you and your organisation.

Hands-on Blogging - Friday 4th November 2011
Our half-day blogging workshop will show you how to write a successful, interesting
blog and develop a large readership. You’ll also learn some of the tricks that can help
you get your blogs noticed.

How to Create a Social Media Strategy - Friday 18th November 2011
Whatever you do in your work, you need a plan to ensure maximum impact and
effectiveness. A structured social media strategy will take advantage of opportunities
that won’t dent your budget to help you communicate better with your audiences and
supporters.

Facebook for Marketing - Friday 18th November 2011
Boost your understanding of Facebook and how you can use it to reach a wider
audience. This session will explore integrating your Facebook profile into your
existing websites and social media platforms and maximising social plugins to enable
your fans to act as social marketers.

Cost: from £95

Further details for theses workshops can be found at www.sounddelivery.org.uk

                                                                                     5
soundtalks                      Thursday 20th October 2011
                                              Save the Date

How can documentaries contribute to social change?
An Evening with Brian Woods and Jezza Neuman of True Vision Productions
sounddelivery and the Third Sector PR and
Communications Network are delighted to be
hosting a Q & A session with the team behind a
series of multi-awarding winning documentaries
including the powerful Poor Kids recently
broadcast on BBC1.

They will be discussing how documentaries are
contributing to social change and talking about
how the True Vision Foundation was set up to
channel viewers donations and contributions.

True Vision’s most recent film, Poor Kids, highlighted the issue of child poverty. It was
seen by over 3 million people, was the number one trending topic worldwide on Twitter
and smashed the BBC record for numbers of online responses to a film. One of the
children in the film was invited to meet the minister in charge of Child Poverty Strategy,
Maria Miller, in the Houses of Parliament.

                                          Time: 5.45pm for a 6.15pm start
                                          Location: Christian Aid, 35 Lower Marsh,
                                          Waterloo, SE1 7RL

                                          This is a free event, but places will be
                                          limited. To be updated when tickets
                                          are released in September, sign up
                                          for our digital updates at:

                                          http://bit.ly/sdnewsletter




                                                                                       6
events and                                             September and
 appearances                                              October 2011


sounddelivery’s Social Media September
Monday 19th - Friday 23rd September 2011

This September sounddelivery is offering a series of free and low cost events to
network and share ideas as part of our Social Media September.

Tuesday 20th September 2011: Inspirational Uses of Social Media with Simon
Berry, Founder and Director of ColaLife - 6pm

Wednesday 21st September 2011: Digital Dinner
Join us for a curry in Brick Lane with a group of likeminded individuals to talk digital
media and share ideas over a poppodum or two - Meet at 6pm, Cityside House

Friday 23rd September 2011: Social Media Surgery with Happy Computers and a
host of surgeons - 1.30pm – 6pm
Event takes place at sounddelivery, Cityside House, 40 Adler Street, E1 1EE

Further details of these events will be released in the coming weeks.




Museums Association Conference 2011
Monday 3rd and Tuesday 4th October 2011
Social Media Marketing Workshop
With pressures on marketing and advertising budgets, how can museums maximise
their impact and encourage online supporters to spread the word? This session will
offer top tips and practical advice and, most importantly, show you how to achieve
great results with little or no
resources.

Our senior producer Mark Ellis will be leading this workshop on Monday 3rd
October at the Museums Association Conference in Brighton. For more information,
visit www.museumsassociation.org/conference




                                                                                           7
creating
 capacity

This Autumn sounddelivery is leading a series
of workshops in conjunction with Creating
Capacity, a leading training provider to the
cultural and heritage sector.

Working with the Media
Tuesday 11th October
Getting your content noticed by the media can
be a daunting task. This workshop will guide
you through the process from building
relationships with media outlets to taking
advantage of trending topics and publicity
opportunities.


Video for the Web
Tuesday 15th November
Video is a fantastic way to reach your
audiences. This one day hand-on workshop will
introduce you to video as a storytelling tool and
give you the practical experience you need to
start producing high quality video content for
your website


Social Media Efficiency
Tuesday 6th December
This one-day workshop will look at how to be                follow our
more efficient with your social media activity.
From using apps to control and monitor multiple             digital updates
accounts and tips on how to spread the work-                www.bit.ly/sdnewsletter
load, you’ll gain hands-on skills to make the
most of your time online.



For more information on pricing and booking on these workshops, please contact
Creating Capacity.
                                    Phone: 07985 659425
                                    Email: bookings@creatingcapacity.org

                                                                                 8

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sounddelivery Training Handbook Autumn 2011

  • 1. hands-on training www.sounddelivery.org.uk built around you Our hands-on training workshops Index provide practical experience of digital and social media tools and Social Media Basics P. 2 techniques. With us you’ll be Powerful Podcasting P. 2 putting your new knowledge into Video for the Web P. 3 practice right away. Whether you Social Media Advanced P. 3 want new skills or to top up your Creating Audio Slideshows P. 4 existing expertise, we aim to build Tailor-made Training P. 4 your confidence at the same time Half Day Workshops P. 5 as your practical knowhow. soundtalks P. 6 Events and Appearances P. 7 Creating Capacity P. 8 Get in Touch We’re here to help you choose the right workshop for your needs. Call us on 0207 993 6340 Drop us an email to training@sounddelivery.org.uk Or tweet us @sounddelivery “Excellent. Friendly, professional and inspiring.” RNIB Video for the Web Buy two of our one day courses and get a third half price! sounddelivery, 3rd Floor, Cityside House, 40 Adler Street, London, E1 1EE
  • 2. social media Wednesday 14th September basics Friday 21st October Monday 7th November 2011 Using social media applications such as blogs, Facebook and Twitter can be an incredibly effective way for you to reach new audiences, involve supporters, build strong relationships and even raise money. But if you’re just getting to grips with social media, the options available can be a bit overwhelming. Our one-day Social Media Basics workshop will help you understand the jargon and give you hands-on experience in areas including blogging, social networking, wikis and social bookmarking. Price: from £195 tweet! tweet! @sounddelivery powerful podcasting Thursday 6th October 2011 Podcasts can be a very effective way for you to connect with your audience by telling stories in “It was one of the your own way and in your own words. Our one- most effective day Powerful Podcasting workshop will show you how to collect stories, case studies and other training sessions I’ve relevant audio material, which you can use to attended” create engaging podcasts that explain and Surrey Heritage promote your work. You will gain practical experience of audio editing, creating MP3 files Powerful Podcasting and sharing your podcast online, through iTunes and new services AudioBoo and SoundCloud. Price: from £195 Social Media Top Tip Tools vs Strategy The rush to start using the tools should not outweigh the need to formulate a social media strategy 2
  • 3. Friday 7th October 2011 video for the web Video is a fantastic way to reach your audiences. This one day hand-on workshop will introduce you to video as a storytelling tool and give you the practical experience you need to start producing high quality video content for your website. In true sounddelivery style you’ll get hands-on experiencewith small, affordable video cameras and editing software. You’ll also learn advanced techniques to help you get the most from your interviews. Price: from £250 Did you know... listen to our work sounddelivery doesn’t just deliver www.soundcloud.com/ training. We’re also award winning sounddelivery producers of audio features, videos and digital stories. social media Tuesday 18th October 2011 advanced Building on the knowledge you already have our one day Social Media Advanced workshop will teach you how to make the most of your social “Very accessible media presence. We’ll give you the tools to trainers. They made ensure you’re working as efficiently as possible everything ‘do-able’!” and guide you through the next big social media applications while identifying which are most appropriate for you and your organisation. Design Museum This course requires a working knowledge of social media. Price: from £195 3
  • 4. creating audio Tuesday 1st November 2011 slideshows Audio slideshows offer a powerful and cost- effective way to tell stories online. Our one- day workshop will equip you with digital storytelling skills, showing you how to combine images with sound to create engaging content that brings your work to life. You’ll learn how to edit audio content, use storyboarding to structure your story and how to create something that really stands out. Price: from £195 Top Tip join us online Try and use a tripod where possible: www.facebook.com/ this ensures your filming is steady and sounddelivery avoids shaky movements. watch our videos tailor-made www.vimeo.com/ sounddelivery training If you’re looking for something a little bit special, we can create a tailor-made training workshop that is an exact fit for your organisation’s requirements. “I’m pleased to see Choosing a tailor-made workshop guarantees that the content of the training session is relevant to this training available your organisation’s work and uses your time and at such high standards.” money as effectively as possible. KnowHow NonProfit Our programme of regular workshops form the starting point of our tailor-made training workshops. We will work with you to understand your aims and objectives for the training, so that we can customise the programme to your precise 4 learning needs.
  • 5. half day November 2011 workshops In addition to our one day courses, we offer a range of half-day workshops focusing on social media applications that can help your organisation engage existing and new audiences online. Delivered over morning and afternoon sessions our half-day Facebook, Twitter and blogging workshops will quickly build the knowledge, practical experience and confidence you need to start using these social media tools in your work. As with all of our training, these workshops are interactive and hands-on. You’ll be learning by doing and will work on live projects throughout the session. Hands-on Twitter - Friday 4th November 2011 This workshop will help you understand exactly what Twitter is, why you should be using it and the advantages it offers you and your organisation. Hands-on Blogging - Friday 4th November 2011 Our half-day blogging workshop will show you how to write a successful, interesting blog and develop a large readership. You’ll also learn some of the tricks that can help you get your blogs noticed. How to Create a Social Media Strategy - Friday 18th November 2011 Whatever you do in your work, you need a plan to ensure maximum impact and effectiveness. A structured social media strategy will take advantage of opportunities that won’t dent your budget to help you communicate better with your audiences and supporters. Facebook for Marketing - Friday 18th November 2011 Boost your understanding of Facebook and how you can use it to reach a wider audience. This session will explore integrating your Facebook profile into your existing websites and social media platforms and maximising social plugins to enable your fans to act as social marketers. Cost: from £95 Further details for theses workshops can be found at www.sounddelivery.org.uk 5
  • 6. soundtalks Thursday 20th October 2011 Save the Date How can documentaries contribute to social change? An Evening with Brian Woods and Jezza Neuman of True Vision Productions sounddelivery and the Third Sector PR and Communications Network are delighted to be hosting a Q & A session with the team behind a series of multi-awarding winning documentaries including the powerful Poor Kids recently broadcast on BBC1. They will be discussing how documentaries are contributing to social change and talking about how the True Vision Foundation was set up to channel viewers donations and contributions. True Vision’s most recent film, Poor Kids, highlighted the issue of child poverty. It was seen by over 3 million people, was the number one trending topic worldwide on Twitter and smashed the BBC record for numbers of online responses to a film. One of the children in the film was invited to meet the minister in charge of Child Poverty Strategy, Maria Miller, in the Houses of Parliament. Time: 5.45pm for a 6.15pm start Location: Christian Aid, 35 Lower Marsh, Waterloo, SE1 7RL This is a free event, but places will be limited. To be updated when tickets are released in September, sign up for our digital updates at: http://bit.ly/sdnewsletter 6
  • 7. events and September and appearances October 2011 sounddelivery’s Social Media September Monday 19th - Friday 23rd September 2011 This September sounddelivery is offering a series of free and low cost events to network and share ideas as part of our Social Media September. Tuesday 20th September 2011: Inspirational Uses of Social Media with Simon Berry, Founder and Director of ColaLife - 6pm Wednesday 21st September 2011: Digital Dinner Join us for a curry in Brick Lane with a group of likeminded individuals to talk digital media and share ideas over a poppodum or two - Meet at 6pm, Cityside House Friday 23rd September 2011: Social Media Surgery with Happy Computers and a host of surgeons - 1.30pm – 6pm Event takes place at sounddelivery, Cityside House, 40 Adler Street, E1 1EE Further details of these events will be released in the coming weeks. Museums Association Conference 2011 Monday 3rd and Tuesday 4th October 2011 Social Media Marketing Workshop With pressures on marketing and advertising budgets, how can museums maximise their impact and encourage online supporters to spread the word? This session will offer top tips and practical advice and, most importantly, show you how to achieve great results with little or no resources. Our senior producer Mark Ellis will be leading this workshop on Monday 3rd October at the Museums Association Conference in Brighton. For more information, visit www.museumsassociation.org/conference 7
  • 8. creating capacity This Autumn sounddelivery is leading a series of workshops in conjunction with Creating Capacity, a leading training provider to the cultural and heritage sector. Working with the Media Tuesday 11th October Getting your content noticed by the media can be a daunting task. This workshop will guide you through the process from building relationships with media outlets to taking advantage of trending topics and publicity opportunities. Video for the Web Tuesday 15th November Video is a fantastic way to reach your audiences. This one day hand-on workshop will introduce you to video as a storytelling tool and give you the practical experience you need to start producing high quality video content for your website Social Media Efficiency Tuesday 6th December This one-day workshop will look at how to be follow our more efficient with your social media activity. From using apps to control and monitor multiple digital updates accounts and tips on how to spread the work- www.bit.ly/sdnewsletter load, you’ll gain hands-on skills to make the most of your time online. For more information on pricing and booking on these workshops, please contact Creating Capacity. Phone: 07985 659425 Email: bookings@creatingcapacity.org 8