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Facebook pages and groups


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Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust.

Please note some of these details are no longer relevant, as Facebook has changed settings.

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Published in: Technology
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Facebook pages and groups

  1. 1. Pages v Groups<br />Dogs Trust<br />Jacqui O’Beirne<br />Digital Marketing Manager<br />Kate Walker<br />Digital Marketing Assistant<br />
  2. 2. Pages v Groups<br />Page<br />Group<br />
  3. 3. Who for?<br />Pages<br />Public figures<br />Businesses<br />Organisations<br />Celebs<br />Your public presence on Facebook<br />Groups<br />Issues<br />Activities<br />Common interest <br />A place for communication and opinion<br />
  4. 4. Visibility<br />Pages<br />Visible to everyone<br />Appear in search engines<br />No need to be logged in to view<br />Can have restrictions e.g age, country<br />Groups<br />Only visible to logged in users<br />Only found via Facebook search or invitation<br />Not listed on search engines<br />
  5. 5. Who can Join<br />Pages<br />Everyone and anyone via ‘like’ button<br />Used to be ‘fans’<br />Groups<br />Can restrict who can join<br />Open group - anyone can join and invite<br />Closed – new members must be approved<br />Secret – Invitation only. <br />
  6. 6. Who can create<br />Pages<br />Only an official representative<br />Groups<br />Anyone!<br />Note: groups can be started in your name without your permission.<br />These can be closed by reporting to Facebook. <br />Better way to join and interact pushing them official page. <br />
  7. 7. Updates<br />Pages<br />Page updates not linked to personal update<br />All page update show in ’fans’ newsfeed<br />Can send updates to all ‘fans’ via message<br />Pages can ‘like’ related pages.<br />Groups<br />Updates linked to individual<br />Posts will appear in ‘members’ newsfeeds<br />Groups allow bulk invites<br />
  8. 8. Community<br />Pages<br />Based around your brand<br />Allows links out to further info on brand<br />Encourages interaction with the brand<br />For many a customer service outlet.<br />Groups<br />Encourages member to member interaction<br />Develops a closed community with in facebook<br />
  9. 9. Applications<br />Pages<br />Applications can be added to the page<br />Groups<br />No applications can be added<br />
  10. 10. The Wall<br />Pages<br />Anyone can post photos videos or comments, depending on set up<br />Users can view all comments or just those by the brand <br />Groups<br />No interactive, wall just individual comments<br />
  11. 11. Other stuff<br />Pages<br />RSS – Yes<br />Vanity URL – Yes<br />Stats – Yes<br />Ads - Yes<br />Events – yes<br />Admins – Many.<br />Groups<br />RSS – NO<br />Vanity URL – No<br />Stats – No<br />Ads – yes<br />Events - yes<br />Admin – only one.<br />
  12. 12. Setting up a fan page<br />Fan pages are where people can ‘like’ <br />
  13. 13. Facebook pages<br />
  14. 14. How to create a page<br />
  15. 15. Who you are<br />
  16. 16. Complete the info<br />
  17. 17. Fan page navigation<br />Edit your pageFan countCreate more pages<br />
  18. 18. Follow us!<br /> <br />