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Facebook pages and groups

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Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust.

Please note some of these details are no longer relevant, as Facebook has changed settings.

Please get in touch if you would like further assistance!

Published in: Technology
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Facebook pages and groups

  1. 1. Pages v Groups<br />Dogs Trust<br />Jacqui O’Beirne<br />Digital Marketing Manager<br />Kate Walker<br />Digital Marketing Assistant<br />
  2. 2. Pages v Groups<br />Page<br />Group<br />
  3. 3. Who for?<br />Pages<br />Public figures<br />Businesses<br />Organisations<br />Celebs<br />Your public presence on Facebook<br />Groups<br />Issues<br />Activities<br />Common interest <br />A place for communication and opinion<br />
  4. 4. Visibility<br />Pages<br />Visible to everyone<br />Appear in search engines<br />No need to be logged in to view<br />Can have restrictions e.g age, country<br />Groups<br />Only visible to logged in users<br />Only found via Facebook search or invitation<br />Not listed on search engines<br />
  5. 5. Who can Join<br />Pages<br />Everyone and anyone via ‘like’ button<br />Used to be ‘fans’<br />Groups<br />Can restrict who can join<br />Open group - anyone can join and invite<br />Closed – new members must be approved<br />Secret – Invitation only. <br />
  6. 6. Who can create<br />Pages<br />Only an official representative<br />Groups<br />Anyone!<br />Note: groups can be started in your name without your permission.<br />These can be closed by reporting to Facebook. <br />Better way to join and interact pushing them official page. <br />
  7. 7. Updates<br />Pages<br />Page updates not linked to personal update<br />All page update show in ’fans’ newsfeed<br />Can send updates to all ‘fans’ via message<br />Pages can ‘like’ related pages.<br />Groups<br />Updates linked to individual<br />Posts will appear in ‘members’ newsfeeds<br />Groups allow bulk invites<br />
  8. 8. Community<br />Pages<br />Based around your brand<br />Allows links out to further info on brand<br />Encourages interaction with the brand<br />For many a customer service outlet.<br />Groups<br />Encourages member to member interaction<br />Develops a closed community with in facebook<br />
  9. 9. Applications<br />Pages<br />Applications can be added to the page<br />Groups<br />No applications can be added<br />
  10. 10. The Wall<br />Pages<br />Anyone can post photos videos or comments, depending on set up<br />Users can view all comments or just those by the brand <br />Groups<br />No interactive, wall just individual comments<br />
  11. 11. Other stuff<br />Pages<br />RSS – Yes<br />Vanity URL – Yes<br />Stats – Yes<br />Ads - Yes<br />Events – yes<br />Admins – Many.<br />Groups<br />RSS – NO<br />Vanity URL – No<br />Stats – No<br />Ads – yes<br />Events - yes<br />Admin – only one.<br />
  12. 12. Setting up a fan page<br />Fan pages are where people can ‘like’ <br />
  13. 13. Facebook pages<br />
  14. 14. How to create a page<br />
  15. 15. Who you are<br />
  16. 16. Complete the info<br />
  17. 17. Fan page navigation<br />Edit your pageFan countCreate more pages<br />
  18. 18. Follow us!<br /> facebook.com/dogstrust <br />

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