A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it.
Simple slides illustrating how to tweet, reply, & privately message others on Twitter.
Also includes the easiest path to getting started by setting up your profile and finding interesting folks to follow.
The presentation ends with tips for better tweeting and simple ways to gain more followers.
2. Tweets related to presentation:
#twitterprimer
Tweet me questions:
@Secretsushi
3. WHAT IS TWITTER?
In their words...
Twitter is a real-time information network powered by
people all around the world that lets you share and
discover what’s happening now.
Twitter asks “what’s happening” and makes the answer
spread across the globe to millions, immediately.
4. WHAT IS TWITTER?
• Post text messages (“tweets”) of 140 characters or less
• “Follow” (connect) with others and be followed
• Listen, share, & engage in real-time
• 1 to many communication (public) &
1 to 1 communication (private)
• Its an open & public network
• It is accessible across multiple platforms
(IE:desktop, SMS, smartphones, etc).
5. BY THE NUMBERS
105 50
Million Registered Users Million Tweets Per/Day
Source: Twitter Chirp Conference 2010 & Twitter Blog
6. BY THE NUMBERS
Gender Age
12-17 10%
18-24 9%
Male 25-34 18%
40%
Female 35-44 27%
60% 45-55 20%
55+ 14%
Source: https://www.google.com/adplanner April 2010
7. BRANDS, BUSINESSES,
ORGANIZATIONS & PEOPLE
Brands News Celebrities
Government Non-Profits Politicians
19. WHAT’S HAPPENING?
• What are you working on?
• What’s new and interesting in your industry?
• What questions are being asked about my
service or product?
• What are the people I want to connect with interested in
knowing more about?
Ummmmm......?
20. HOW DO BUSINESSES
USE IT?
Networking
professional connections, employers, thought
leaders, & partners
Marketing
self promotion, content distribution, & customer
service
News/Information
breaking news, information sharing, & event
coverage
27. ANATOMY OF A TWEET
What to type...
104
This is my first message on twitter!
What others see...
Secretsushi This is my first message on twitter!
Posting a general “tweet”.
28. ANATOMY OF A TWEET
What to type...
70
Here is my latest blog article http://blog.secretsushi.com/latest-link
What others see...
Secretsushi Here is my latest blog article http://blog.secretsushi.com/latest-link
Posting a general “tweet” with a link.
29. ANATOMY OF A TWEET
What to type...
104
How are you @Oprah? I attended your Twitter presentation.
What others see...
Secretsushi How are you @Oprah? I attended your Twitter presentation.
Address someone publicly using the @ symbol in front of
their username
30. ANATOMY OF A TWEET
What to type...
69
d secretsushi How can I help you? My email address is info@website.com.
Only the person you address will receive this...
Secretsushi How can I help you? My email address is info@website.com.
Sending someone a “direct” (private) message using the
letter “d” & a space in front of their username. NOTE: You
can only direct message people who are following you.
31. ANATOMY OF A TWEET
What to type...
91
My favorite mobile Twitter app is Tweetie #iphone
What others see...
Secretsushi My favorite mobile Twitter app is Tweetie #iphone
Adding a hashtag to a tweet to provide context & include it
in a larger conversation across Twitter.
32. ANATOMY OF A TWEET
QUICK REVIEW
• All tweets can include up to 140 characters.
That includes usernames and web links.
• @username = Sending a public reply to another person.
• d username (the letter “d”) = Sending a “direct” (private)
message to someone who is already following you.
• #anytopic = Adds context to your tweet by tying it into a particular
topic or discussion. IE: #debate2010, #marketing, #nfl
33. ANATOMY OF A TWEET
BONUS ROUND!
• Retweet = Endorsing a specific tweet & simultaneously reposting it
to your Twitter followers.
• Search/Saved Searches = Where you can search all public
posts on Twitter for any keyword or phrase & save those searches to
view later.
• Lists = A tool to help you group & organize other users into “lists”.
IE: You might create a list called “co-workers”, “influencers”, “friends”
or “favorite companies”.
• Favorites = A way to bookmark tweets you like or want to
reference later. “Favorited” tweets are saved in the “Favorites” section of
your profile.
36. GET STARTED
Set Up Your Profile Page
Twitter accounts with a profile picture have 10 times more followers than
those without. (Source: Blog.hubspot.com)
38. GET STARTED
Brand Your Profile Background
Go to www.tweetbacks.com or create your own
39. GET STARTED
Brand Your Profile Background
Go to www.tweetbacks.com or create your own
40. GET STARTED
Brand Your Profile Background
Go to www.tweetbacks.com or create your own
41. GET STARTED
Brand Your Profile Background
Go to www.tweetbacks.com or create your own
42. FIND PEOPLE TO FOLLOW
Click “Find People” in the top right and then
chose how you would like to start finding people
to follow.
43. FIND PEOPLE TO FOLLOW
Place your mouse cursor over any
username with an “@” symbol in front
of it and a “hovercard” will pop up.
When reading a tweet...
44. FIND PEOPLE TO FOLLOW
Place your mouse cursor over any
username with an “@” symbol in front
of it and a “hovercard” will pop up.
When reading a tweet...
45. FIND PEOPLE TO FOLLOW
Place your mouse cursor over any
username with an “@” symbol in front
of it and a “hovercard” will pop up.
When reading a tweet...
Click any username and you will go to
their Twitter profile page where you can
learn more about them & follow them.
46. FIND PEOPLE TO FOLLOW
http://search.twitter.com
Search for words or phrases about your industry, service,
product, company name, etc
47. FIND PEOPLE TO FOLLOW
http://search.twitter.com
Search for words or phrases about your industry, service,
product, company name, etc
48.
49.
50. ACTIVE WAYS TO “EARN”
FOLLOWERS
Add value to those who follow you by engaging,
sharing, & helping whenever possible.
Attract quality followers by understanding who
you want to attract & tweet accordingly.
Listen, follow, tweet, & repeat.
Sprinkle some personality into your tweets.
51. PASSIVE WAYS TO “EARN”
FOLLOWERS
Add your Twitter address
(IE: www.twitter.com/secretsushi) to your
business card, email signature, & website.
Display a sign at your place of business with your
Twitter username & an invitation to connect.
Include your Twitter username in your offline
marketing such as radio, tv, print, & display ads.
Slip a friendly invitation to connect on Twitter into
shipments to customers
52. RESOURCES
Twitter 101 for Business:
http://business.twitter.com/twitter101
Mashable Twitter Guide Book:
http://mashable.com/guidebook/twitter/
Twitterville: How Businesses Can
Thrive in the New Global
Neighborhoods
by Shel Israel
Post text (tweets) of 140 characters of less in length
“Follow” others and be followed
Share & listen in real time discussions & comments
- Brands
- News/information outlets
- Actors, athletes, & celebrities
- Government agencies/offices
- Non-profits and social organizations
- Politicians and activists
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
- Grown an average of 1,382% year-over-year since launching 2006
-A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
What are you working on?
What’s new and interesting in your industry or organization?
Are there any recent changes or updates to your product, service or organization?
- Networking: business contacts, employers, contractors, & organizations
- Marketing: self promotion, content distribution, & customer service
- News/information: breaking news, information sharing, & event coverage
- Networking: business contacts, employers, contractors, & organizations
- Marketing: self promotion, content distribution, & customer service
- News/information: breaking news, information sharing, & event coverage
- Networking: business contacts, employers, contractors, & organizations
- Marketing: self promotion, content distribution, & customer service
- News/information: breaking news, information sharing, & event coverage
- Networking: business contacts, employers, contractors, & organizations
- Marketing: self promotion, content distribution, & customer service
- News/information: breaking news, information sharing, & event coverage
- Networking: business contacts, employers, contractors, & organizations
- Marketing: self promotion, content distribution, & customer service
- News/information: breaking news, information sharing, & event coverage
General tweet
General tweet with a link
@mention/reply in a tweet
DM private/direct message
Hashtag
- Fill in your profile with your location, a web address where people can quickly learn more about you, and a short bio with some info about your interests, your business, and maybe a fun fact.
- Wholefoods provides information related to its products and various store locations.
- They also interact with their customers when they have questions
- Frank Eliason from Comcast. Now has a team that handles Comcast customer support issues on Twitter and responds.
- Frank Eliason from Comcast. Now has a team that handles Comcast customer support issues on Twitter and responds.
- Upload a branded/personalized Twitter background image with additional information on you or your business.
- use your logo or some image that fits your brand
- Upload a branded/personalized Twitter background image with additional information on you or your business.
- use your logo or some image that fits your brand
- Upload a branded/personalized Twitter background image with additional information on you or your business.
- use your logo or some image that fits your brand
- Click “Find People” on the top right hand menu
- Then click the tab that says “Find on Other Networks”
- Enter your mail account information and it will display a list of people from your address book.
- If you are reading a conversation of interest, click on the user’s name.
- Under their profile image you will see a “follow” button. Click it and now your following all their updates!
- If you are reading a conversation of interest, click on the user’s name.
- Under their profile image you will see a “follow” button. Click it and now your following all their updates!
- If you are reading a conversation of interest, click on the user’s name.
- Under their profile image you will see a “follow” button. Click it and now your following all their updates!
- If you are reading a conversation of interest, click on the user’s name.
- Under their profile image you will see a “follow” button. Click it and now your following all their updates!
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose
- Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose