SlideShare a Scribd company logo
SOCIAL
MEDIA
as
Headphones sketch by katebingamanburt.com
QUICK TUTORIAL
SEARCH.TWITTER.COM
“lost” AND “Jesus” OR
“Christ” OR “God” OR
“church”
15 mile radius of this
location.

RESULTED IN THIS
These tweets might be of
interest to follow up
depending on
what you are
looking for.

USING #FALLINGPLATES AS EXAMPLE
BOTTLENOSE.COM
TREND
Search for Falling Plates
based on the viral video.

LINKS

#FallingPlates could tweet
back and ask, “why? would
love to hear!”

PEOPLE

SONAR TAB
This is an interesting look at
what other conversations
are connected to. Also the
hashtag cloud on right
surfaced some interesting
tweets to follow up.

RECENT
TWEETS
INSTAGRAM

What’s Your Redemptive Metaphor?

Engaging current audience
We asked people who liked our
Facebook page or follow on Twitter
to post up images of their own
metaphor of redemption on
Instagram using the hashtag
#FallingPlates. Wasn’t engaged a
ton, but has potential.

Discovering new people
Instagram proved to be more
valuable in finding people already
talking about #FP. We were able
to thank them and encourage
them to share more.

This kid publicly professed to starting to follow
Jesus on Instagram. The new “walking the aisle”?

Someone posted this up that they saw it in a
Staples office supply store. We would have never
known this or been able to engage user if we
weren’t watching and listening to this channel.
a movement passionate about connecting people to Jesus through digital strategies.

Indigitous.org

@Indigitous

/Indigitous

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Social Media as Listening Tool

  • 2. QUICK TUTORIAL SEARCH.TWITTER.COM “lost” AND “Jesus” OR “Christ” OR “God” OR “church” 15 mile radius of this location. RESULTED IN THIS These tweets might be of interest to follow up depending on what you are looking for. USING #FALLINGPLATES AS EXAMPLE
  • 3. BOTTLENOSE.COM TREND Search for Falling Plates based on the viral video. LINKS #FallingPlates could tweet back and ask, “why? would love to hear!” PEOPLE SONAR TAB This is an interesting look at what other conversations are connected to. Also the hashtag cloud on right surfaced some interesting tweets to follow up. RECENT TWEETS
  • 4. INSTAGRAM What’s Your Redemptive Metaphor? Engaging current audience We asked people who liked our Facebook page or follow on Twitter to post up images of their own metaphor of redemption on Instagram using the hashtag #FallingPlates. Wasn’t engaged a ton, but has potential. Discovering new people Instagram proved to be more valuable in finding people already talking about #FP. We were able to thank them and encourage them to share more. This kid publicly professed to starting to follow Jesus on Instagram. The new “walking the aisle”? Someone posted this up that they saw it in a Staples office supply store. We would have never known this or been able to engage user if we weren’t watching and listening to this channel.
  • 5. a movement passionate about connecting people to Jesus through digital strategies. Indigitous.org @Indigitous /Indigitous