How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
How to: Optimise Facebook & Youtube for your Businessmegalyn123
So you've taken your business online with Facebook & Youtube. Now what?
Find out tips & tricks of using facebook pages and youtube features to build brand success using social media.
In this short guide you can find some basic information about Twitter such as what it is, how to sign up, the terminology, tips on who to follow and how to get others following you. Enjoy!
In this short guide you can find some basic information about Twitter such as what it is, how to sign up, the terminology, tips on who to follow and how to get others following you. Enjoy!
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
How to: Optimise Facebook & Youtube for your Businessmegalyn123
So you've taken your business online with Facebook & Youtube. Now what?
Find out tips & tricks of using facebook pages and youtube features to build brand success using social media.
In this short guide you can find some basic information about Twitter such as what it is, how to sign up, the terminology, tips on who to follow and how to get others following you. Enjoy!
In this short guide you can find some basic information about Twitter such as what it is, how to sign up, the terminology, tips on who to follow and how to get others following you. Enjoy!
How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen Jaclyn Mullen
As marketers, particularly social media marketers who operate our own agencies, the most common questions that we get asked by our clients regarding Twitter go a little something like this:
Is Twitter effective?
How can I measure my Twitter success?
Am I "tweeting" correctly?
Who should I be tweeting to?
While we're on the topic of "should"-- should I schedule my tweets or do I actually have to send them out myself?
How do I hire someone to help me with Twitter?
Do I tweet 2-3 times per day, 5-6, ten? What's the proper amount?
To answer those questions, Nisha Maxwell of Ideations and I taught a workshop on May 20th, 2014 at the Microsoft Store in Los Angeles, CA.
The presentation shared here is the very information we shared and presented to our attendees.
Learn more about Ideations: https://www.ideations.biz
Learn more about Jaclyn Mullen: https://www.Facebook.com/jaclynmullenmedia
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
13 weeks and 13 steps to using Twitter for business without offending the people who don't. Many of the rules apply to other social networking platforms, as well.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
In this presentation on Facebook Timeline, we cover all of the management features, and design features which can help you build a real personality for your brand with Facebook Timeline.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
Social Media: The Good, The Bad, The CluelessRoom 214
Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Twitter 101: Create a community, build trust
Every successful Twitter account is a living and breathing community. If you want to be a major part of any
community you must build trust with the community members.
HOW TO BUILD TRUST ON Twitter:
Step 1: Listen Step 2: Actively Respond Step 3: Be Interesting
A community requires two-way Chime in on relevant Think about this from a user
communication. Aim to make conversations whenever it is perspective: why should I
your Twitter account a appropriate. This does not follow your Twitter account?
community based on your mean you should spam, but it’s
brand’s ideals. okay to reach out to people.
• What do people in your • Be helpful: reply to questions, • Post great, relevant content.
community talk about? What issues, and problems. • Talk about the great ideas that
do they spend their time on? • Be thankful: Reach out to those already exist in this
• Who is talking about your who mention your brand. community.
brand? • Start conversations with • Running out of ideas? Refer
• Who are the influential users in influential users. back to step one.
your community? • Prove to your community that
• Pay attention to the you are listening.
conversations happening.
Important: Before you create a Twitter account, you must dedicate appropriate time and resources to
ensure the proper management of your social media presence.
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
3. Twitter 101: Dos and Don’ts
Part of building trust means you agree to follow the rules. There are several written and unwritten rules to
which active Twitter users strictly adhere.
DO DON’T
Be Genuine Use auto-tweeting programs
Follow and connect with influencers Mass follow at random
Join the conversation Post only about yourself
Grow organically Over-follow/Unfollow
Respond to individual posts Auto-tweet based on general keywords
Twitter has great resources for guidelines and best practices.
Check out their site to make sure you do this the correct way.
Important: Twitter closely monitors your follow-to-follower ratio. If they find that you are following users
at mass, then quickly un-following users who don’t follow back... your account will be suspended. Read up
on Twitter’s Following Rules and Twitter’s Automation Rules and Best Practices.
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
4. TWITTER GROWTH
TACTICS
Now, let’s learn about some tools and resources that will help accelerate your Twitter growth.
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
5. Twitter SEO: Make Your Account Easy To Find
Twitter is all about finding interesting people to follow. If you want to grow your account, the first step is to make
sure your account is easily searchable.
Optimize your Twitter Handle: Create a short, easy to
remember Twitter handle. Avoid all unnecessary
characters, and keep it as close to your company’s name
as possible
Write keyword-rich tweets: Review the top keywords
for your website and consider keywords to include in
your updates, particularly in the beginning of tweets
Tweet your web page content: Tweet links back to
valuable content from your web site
Optimized Twitter Bio: It should be informative, eye-
catching, compelling and contain some keywords that
represent your industry
Web Link: Use a full URL to your site in your bio, not a
shortened URL
Encourage Re-Tweets: Leave extra character space
available for re-tweets
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
6. Following: Never Click Follow at Random
Following is the first step to build your Twitter presence. First, target communities who may have an affinity for
your brand, and then connect with the most influential users in those communities.
Find the right users:
• Who are your customers? What are their interests?
• If they are tech-geeks, follow the most influential tech
geeks on Twitter
• Research your audience, then follow a targeted
group of individuals
Stay away from these users:
• Not active in the last month
• Spam accounts only posting about themselves, or
auto-posting their content
• Uneven follow-to-follower ratio (high follows, low
followers)
• Post inappropriate material
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
7. Following: Target Your Audience
If you don’t have a clear idea of your customer’s attitudes, interests, or affinities, it is time to research your ideal
audience on Twitter. Affinity maps are a great place to start.
In this example we used InfiniGraph to look at
influencers and affinities for Pampers on Twitter.
InfiniGraph will:
• Provide a list of the top influencers by brand
• Show the other Twitter accounts those users
were most likely to follow
Affinity tools give you clues about your
audience:
• TV viewing habits
• Shopping preferences
• Activities/interests
• Age and marital status
For a brand similar to Pampers we would
recommend you follow:
• Family focused mothers and fathers
• Shoppers with a preference for brand name
• Users with an interest in food and cooking
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
8. Following: Lists and User Directories
Once you have a strong understanding of your audience, there are several resources for searching out and
following users who fit your target.
Twitter Lists - created and managed by
individual Twitter users. A great resource for
finding Twitter users around a specific topic or
interest
Twitter Directories - large databases of Twitter
users categorized by self tagged interests. A fast
and easy way to target Twitter users
Our favorites...
Listorious:
• Users are individually tagged by categories
• Search/browse Twitter lists and follow users
• Offers other similar categories and lists
WeFollow:
• Users self tag themselves with interests
• Automatically ranked by influence/followers
• Good for location based user searches
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
9. Following: Find Active Users
Take advantage of tools which help you understand which users are more active and influential.
Klout gives Facebook and Twitter users an overall
influence score based on their interaction rate.
Klout is a quick and dirty way to get an idea of the
activity and influence of any given user.
A high Klout score means your tweets:
• Encourage replies and interaction
• Are often re-tweeted
• Reach more users
• Hold more weight than users with a low score
A few easy ways to use Klout:
• Download the browser plugin - it automatically
shows Klout scores right next to users on
Twitter.com
• Hootsuite Integration - Klout is integrated with
Hootsuite to show you the influence scores of
your followers and the users in your lists
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
10. Following: Management
There are several tools to help you manage the redundant Twitter tasks. These tools should be used sparingly,
and never be used to mass-follow and un-follow. Read Twitter’s automation rules.
Automated following:
• Based on Keyword searches
• Never follow the same person twice
• Stops when Twitter follow limits are reached
• Time delays and intervals
Expanded search options:
• Exclude profiles with default avatar
• Search users by profile data
• Import and follow lists
Twitter’s stance on automated following/unfollowing:
It is ILLEGAL
Twitter closely monitors following behavior and will
suspend accounts for shady activity.
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
11. Monitoring: Twitter Search, Hashtags, and Trending Topics
Get familiar with the search tools which can help you monitor conversations about you brand and other relevant
conversation on Twitter. These tools can help you find users and gain visibility to non-followers.
At-large conversation search:
• Set up Twitter keyword searches for your brand
and your competitors
• Respond to complaints, questions, and positive
posts about your brand
Hashtags:
• Hashtags are used to group tweets that discuss
the same topic
• When including a hashtag in a post, your tweet
will appear in a timeline of all tweets with that
hashtag
• Trendistic tracks and archives popular Twitter
hashtags
Trending Topics: Twitter Monitoring Tools:
• The most used keywords on Twitter at any given • Hootsuite and Tweetdeck allow you to save
time several keyword searches, and will notify you
• Join these conversations to gain visibility, but be when new tweets appear in those searches
careful to stay relevant to to discussion at hand
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
12. Response: ReTweets, Mentions, DMs
In many cases, Twitter growth is closely related to your level of activity on Twitter. If you want to grow your
account you should constantly respond to questions, conversations, and comments.
At-Large Conversations
Direct Response:
• Time sensitive - requires a quick response time from
your team
• Reply to @mentions and DMs directly
Public Response:
• Publicly thank those who re-tweet your updates
• Re-tweet creative or interesting comments from your
brand’s advocates
Active Response:
• Respond to at-large questions and comments about
your brand and your competitors. Active Response
• Many users will post complaints without directly
mentioning your Twitter account
• Requires close monitoring of keyword searches, but
can directly lead to new fans
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
13. Direct Message Offers
Automatic Direct Messages to new followers are generally looked down upon by Twitter and Twitter users. If you
dare to use this medium be sure to offer something fun and unique for your Twitter community.
Example: Travel Channel’s Travel Guides
• Travel Channel encouraged new followers to use
their automated Travel Guide service.
• Users could send Travel Channel a reply with the
name of a major city
• Travel Channel would automatically reply with a
link to view a travel guide for the requested city
Results:
• Higher engagement with new followers
• Increased Traffic to TravelChannel.com
• Increased Twitter growth
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
14. Twitter Gaming
Twitter gaming platforms can create a more entertaining and engaging experience for your friends and followers.
Local Bunny will automatically reply to your
followers based on keywords.
Fans @mention your account with a word to
initiate the game. Then, Local bunny sends an
automatic reply to that user with instructions to
play the game.
Game types:
• Spin to win
• Trivia
• Word scramble
Benefits:
• Build engagement with followers
• Visibility to the friends of your followers
• High levels of participation
• Works with minimal incentive
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
15. Twitter Contests and Giveaways
Contests and giveaways are a great way to add value for your Twitter followers. There are several simple contests
which can easily be run from any Twitter account.
Retweet contest: ReTweet Contest
• Instruct fans to re-post a message in order to BrandX: Repost this to win tickets to tonight’s
gain entry into your contest
• Track the number of entries with a hashtag or game: "RT: I love @brandX check out their products
an URL here http://bit.ly/game"
• Select a few random winners
Hashtag Contest
Hashtag contest:
• Instruct fans to post a Tweet and include a BrandX: Tell us about your favorite movie and use
specific hashtag to gain entry
this hashtag #moviecontest if you want a chance to
• Use Twitter search to track all tweets using that win free movies for a year.
hashtag
• Select random winners
Trivia Contest
Simple trivia contest:
• Instruct fans to re-post a message in order to BrandX: Friday Trivia! In what year was Brand X
gain entry into your contest founded? 10th, 20th, and 30th correct answers win
• Track the number of entries with a hashtag or a free trip to Canada.
an URL
• Select a few random winners
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
16. Promote Your Twitter: Online
Convert current customers and fans into social media fans through all available brand touch points. Use current
online assets as a platform to drive Twitter account growth.
Social media promotion can be done at all brand Digital: In-person:
touch points. • Web • Packaging
• Email signatures • Events
The key is to make it easy to find your account • Blogs • Point-of-purchase
and become a follower. • Email newsletters • Advertising
• Facebook/Linkedin
Room 214 Email Signatures Facebook Landing Page Room 214 Blog Team Twitter Feed
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
17. Promote Your Twitter: In-Person
Take the social media experience out of the digital world and promote your Twitter account wherever you will
find interested fans. Use added incentive (coupons, deals, etc) to encourage customers to become fans.
In-Person Social Media Promotion
Pepsi Raw Packaging In-store Window Cling QR Based Event Flyers
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
18. Re-Purpose Twitter Content
Twitter content from you and your followers can be re-purposed to create new and interesting content.
Paper.li
• Re-posts content from selected Twitter users in
a easily readable newspaper style format
• Creates an automated news hub
Social Print Studio
• Uses avatars from Facebook or Twitter to create
large high quality posters
• Decorated Mashable’s office with the avatars of
over 500,000 Mashable Twitter fans
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
19. Paid Advertising: Twitter Promoted Products
Twitter has several options for paid promotion of your account and your content. These programs are currently in
beta and Twitter has restricted use to large brands with large budgets. Find out more from Twitter.
Promoted Tweets:
Regular Tweets that are amplified to a broader
audience. When you promote a Tweet, only users
that follow similar accounts to yours see it.
• Cost-Per-Engagement - only pay when a user
replies, retwees, clicks or favorites your tweet
• Tweet appears in stream for relevant users
Promoted Trends:
Feature a trend related to your business at the top
of the Top Trends list.
• Massive exposure - seen all across Twitter
• High Cost (reports of $80k - $100k for 24 hrs)
Promoted Accounts:
Part of Twitter’s account recommendation engine.
• Twitter looks at your account and followers to ID
similar accounts and followers
• More personal and accurate
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011
20. Paid Advertising: 3rd Party Advertising Products
Several 3rd parties have creates advertising networks that exist outside of Twitter on desktop applications and
mobile apps. These platforms can deliver results at a cheaper cost than official Twitter advertising options.
One Riot:
• Displays ads on mobile Twitter applications
• Target users by age, gender, interest, location
• 2 Billion ad impressions monthly
• iPhone, Android, Blackberry
140 Proof:
• Displays ads on web, desktop, and mobile
Twitter applications
• Target users by interests and persona
• Has worked with GM, Burger King, Microsoft,
Levi’s, Sears and more
PHONE: 303.444.9214 TOLL FREE: 866.624.1851 WEB: room214.com EMAIL: info@room214.com /Room214 @Room_214 /Room214
Monday, June 20, 2011