This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Twitter. The strengths include its viral and real-time nature, large reach, user engagement, speed, use by organizations and celebrities, number of influencers, and platform integration. Weaknesses are the character limit, lack of changes to the platform, and ability for users to stop ads. Opportunities involve becoming the dominant business communication platform and integrating with more companies. Threats include fake accounts, paid influencers harming the brand, spam, and Facebook trying to become more real-time.

1. SWOT ANALYSIS OF

2. OBJECTIVES
STUDY AND UNDERSTAND THE STRENGTHS, WEAKNESSES,
OPPORTUNITIES AND THREATS OF TWITTER

3. SWOT ANALYSIS
Internal External
Helpful Harmful
OBJECTIVES
FACTORS

4. SWOT ANALYSIS - STRENGTHS
DIAGRAMS
Internal External
Helpful Harmful
OBJECTIVES
FACTORS
STRENGTHS
• Extremely viral and real time in nature
• The reach is huge, since it doesn’t only cater to
one’s friends
• Engagement with other users is high
• Speedy and concise
• Highly preferred by organizations or celebrities
for business or publicity purpose
• No of available influencers for each topic is high
• Good integration with other platforms

5. SWOT ANALYSIS – WEAKNESSES
DIAGRAMS
WEAKNESSES
•Still has the 160 character limit, thus, restriction in sending
one’s message.
•Current platform gives little room for improvement and
changes
•For a advertising brand, the option users have to stop ads
proves detrimental
•No solid revenue model
Internal External
Helpful Harmful
OBJECTIVES
FACTORS

6. SWOT ANALYSIS – OPPORTUNITIES
DIAGRAMS
OPPORTUNITIES
•It may become the dominant way for businesses
to communicate with their customers.
•To invite more celebrities and organizations to
create credible accounts
•Integrate with more telecom operators or similar
companies
Internal External
Helpful Harmful
OBJECTIVES
FACTORS

7. SWOT ANALYSIS - THREATS
DIAGRAMS
THREATS
 Fake celebrity accounts and paid influencers
may hit brand image
 Can get spammy due to many companies trying
to push their products on the platform
 Facebook might try to get more like twitter in
terms of being real time.
Internal External
Helpful Harmful
OBJECTIVES
FACTORS

8. CONCLUSION
TWITTER STILL HAS A LONG WAY TO GO WITH MANY PEOPLE
ACTUALLY MIGRATING FROM FACEBOOK TO TWITTER AND REALIZING
THE PLATFORMS POWER IN TERMS OF SOCIAL INFLUENCING.

9. THANK YOU