Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country

3. @jamesoclark @ColoradoSkiUSA #CSCUSA

4. The Good Scores of Bloggers Tons of Video Blogs 198 Employees on Twitter Symbolic of a Rapid Short, Synchronous and Public Conversations

5. The Good “Remember back when sending SMS text messages on your cell phone was a new thing, and it seemed kind of strange to use your cell phone to do that? And today, you probably wonder how you ever lived without text messaging. Well, Twitter is the same way. It's going to seem a little weird at first, but I promise you if you can talk your friends into joining it and you all use it for 2 weeks, it will change your life. You will wonder how you ever lived without it.” Tony the CEO 400,000 + Followers Transparency

9. Walmart was paying for renting the RV, Gas and fees to write the blog

10. “Astroturfing”

12. 1 Million + views in just days

13. Video shown on major news outlets

14. Felony charges against employees “We got blindsided by two idiots with a video camera and an awful idea” - Tim McIntyre, Domino’s Spokesperson No Monitoring No Twitter Account No Platform to Respond Quickly

15. The Clueless Pride Envy Gluttony Greed Sloth Lust Wrath

17. GLUTTONY Too Much, Too Fast We need a Facebook Page Twitter or Die What Can Social Media Do for Me? TEMPERANCE Choose 1 or 2 Platforms, get to know how each works Plan, Pilot, Launch, Extend

19. ENVY “Damn, I had that idea 3 months ago!” I KNOW TWICE AS MUCH AS THAT IDIOT AND HE GETS THOUSANDS OF FOLLOWERS Network Is Non-Existence Never offering help, or giving credit to others KINDNESS Offer help to others that genuinely and directly benefits them, not you

20. GREED A Deliberate Betrayal for Personal Gain ASTROTURFING Scum-sucking Spammers that Live in the Bowels of Hell FAKES and FLACKS Disguised Commenting CHARITY 80/20 Rule, 80 percent of the content you are commenting on, tagging, submitting is not yours

21. LUST Oh John, Oh Paul, Oh George, Oh Ringo EXCESS IN ANY FORM IS BAD EXCEPT FOR # OF SKI DAYS Stalker ADD TO The CONVERSATION Don’t constantly link your own content SELF CONTROL Provide value and become a trusted member of the community

22. WRATH Lash out and post a stream of vile meant only to tear someone or something down with the intent to do harm PISSED OFF TO THE POINT OF BLINDNESS Publically berating an individual or company It’s that email you wish you would have never sent FORGIVENESS Stick To The Facts Sleep on it if you can “Fear is the path to The Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering” - Yoda

23. CLASS DISMISSED THANK YOU JAMES CLARK ROOM 214 JCLARK@ROOM214.COM @JAMESOCLARK