SlideShare a Scribd company logo
A PaaS Company
B2B Digital Marketing Strategy
Intro
BUSINESS
X is a PaaS company
providing mobile
platform services
for e-commerce
businesses to create
their 100% native
mobile commerce
app; manually and
without any coding,
on its unique
platform.
VISION
Its vision is to
become a global
authority in mobile
commerce services
through combination
of platform and deep
technology expertise
across customer
centric design and
know-how.
FOCUS
X core focus is m-
commerce platform
services with the rest
of company apps &
services.
- Paas, IOT based mobile platform.
- Transformation process started on the Digital Marketing
Department.
- All phone calls listened and the issues on the client side and the
requests considered for the Digital Marketing Strategy.
- CRM system integrated to Cloud on Pipedrive.
Digital Transformation
Sales Process Circle
LEAD
Promotion
UserCustomer
Similar
Customer
Lost
• Performance Marketing,
• Social Media Marketing,
• Content Marketing,
• E-mail Marketing,
• Search Engine Optimization.
Digital Marketing Strategy
Sales Process Circle
With
Digital Marketing
Performance
Marketing
Content
Marketing
Email & Content
Marketing
Performance
Marketing
LEAD
About Mobile
Apps
Branding
SALES
• Lead Generation Stage,
• Mobile App Promotion Stage,
• Branding Promotion Stage,
• Sales Stage.
Digital Marketing Steps
Lead Generation Tools,
• GrowBots,
• RedVolcano
PPC Acquisition Users,
• Google,
• LinkedIn,
• Facebook.
• 3rd Party Tools.
Lead Generation Step
Organic Users,
• Text Contents,
• Video Contents.
Retention Users.
• Google,
• LinkedIn,
• Mailing,
• Facebook,
• 3rd Party Tools.
Lead Generation Step
LEAD
Data
Users
PPC
Old
Users
PPC
New
Users
LEAD
Lead Generation Step
Generate Traffic With;
• Export Data From Growbots,
• Export Data From RedVolcano.
• Search Campaigns,
• Gmail Campaigns,
• Lead Generation Campaigns,
• Website Conversion Campaigns,
• Programmatic.
Force The Traffic With;
• Newsletters,
• Content Marketing
• Search Campaigns,
• Gmail Campaigns,
• Lead Generation Campaigns,
• Website Conversion Campaigns,
• Programmatic.
Mobile App
Promotion Stage
Social Media
• LinkedIn,
• YouTube,
• Twitter,
• Facebook,
• Medium,
• Quora,
• Pinterest.
Website Blog
• Weekly
Blogs,
• Case
Studies,
• Illustration,
• Videos,
• Trainees.
Emailing
• Weekly
Newsletter,
• Monthly
Newsletter,
• Key Points
Newsletters,
• Trainee
Newsletters,
• Case Study
Newsletters.
Mobile App
Promotion Stage
Articles,
Videos,
Displays,
Question &
Answers,
Tweets,
Illustrations,
Presentations,
Infographics.
Content
Facebook
Medium
Quora
WordPress
Sending
Blue
LinkedIn
Twitter
YouTube
Branding Promotion Stage
• Performance Marketing,
• Social Media Marketing,
• Content Marketing,
• E-mail Marketing,
• Search Engine Optimization.
Articles,
Videos,
Displays,
Question &
Answers,
Tweets,
Illustrations,
Presentations,
Infographics.
Branding Promotion Stage
Retargeting
Google
LinkedIn
YouTube
Facebook
Twitter
Medium
Quora
SlideShare
Sales Stage
• Before Sales,
• Postponed Audiences,
• Lost Audiences,
• After Sales.
Before Sales
Google
LinkedIn
YouTube
Facebook
Twitter
Medium
Quora
SlideShare
Before Sales
Performance Marketing,
Social Media Marketing,
Content Marketing,
E-mail Marketing.
Postponed Audiences
Budget
Prioritise
Lost Connection
Google
LinkedIn
YouTube
Facebook
Twitter
Medium
Quora
SlideShare
Performance Marketing,
Social Media Marketing,
Content Marketing,
E-mail Marketing.
Session Campaigns,
Black Friday Campaigns,
Future Plan Campaigns,
Lost Audiences
Competitors,
Internal Resources,
Trust.
Google
LinkedIn
YouTube
Facebook
Twitter
Medium
Quora
SlideShare
Performance Marketing,
Social Media Marketing,
Content Marketing,
E-mail Marketing.
Advantage of Price,
Support Solutions,
Case Studies.
After Sales
1.Start of the technical process,
3.Launch of the m-commerce app on test environment,
5.Additional customizations made according to the customer
needs,
7.M-commerce app goes live,
9.M-commerce app is released on mobile markets.
B2B Digital Marketing Strategy

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