1. TWITTER

2. TWITTER
AGENDA
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Background
How Does Twitter Help / Personal and Business
Why Use Twitter
Symbols @ #
Anatomy of a Tweet
Posting on Twitter
Managing Your Twitter Account
Making Twitter Work For You

3. TWITTER
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More than 500 million users
More than 400 million tweets sent everyday
Micro-blog vs. social network
Follow / Follow-back

4. TWITTER
• Top 3 search engine
• 24,000 searches every second
• Fastest growing demographic on Twitter is 55-64 year
olds

5. How Does Twitter Help
• Drive traffic to your website or blog or offline
business
• Market and sell products and services
• Spy on what’s going on in your industry – see
what’s hot and what’s not
• Hear what people really think about your
business or product (or you!)
• Provide instant customer service and
manage issues quickly

6. How Does Twitter Help
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Find out what prospects and customers want
Find people searching for what you offer
Media attention and free publicity
Control the perception of your brand
Find suppliers, contractors and staff
Stay instantly in touch with your team or special interest group
Provide help and news in times of crisis

7. Why Use Twitter?
Personal Uses
Business Uses
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Sharing news
Meeting new people •
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Building community
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Real-time search
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Learning
Steady stream of ideas, •
content, resources, tips •
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• Entertainment
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Brand building
Customer service
Product / service feedback and reviews
Monitoring trends
Competitive intelligence
Contests, polls, surveys, coupons
Real-time testimonials
Extend the reach of your blog, website,
Facebook fan page
• Find vendors, partners, tech help,
employees

8. Symbols # @
HASHTAG (#)
• Used to identify some type of subject matter, such
as a topic or location
• Help with Twitter search functionality
@ Symbol
• Used to identify a person
• Your Twitter name - Twitter.com/YOURNAME is
also recognized as @YOURNAME

9. Anatomy of a Tweet

10. Posting on Twitter
How often to post
• No limit
• Back to back to back postings are discouraged

11. Posting on Twitter
What NOT to post
• Anything you don’t want indexed by Google, Bing,
Yahoo!, etc.
What TO post
• Things of interest to you
• Thoughts, opinions, recommendations, business
one-liners, funny statements

12. Managing
Adding / Managing Friends & Followers
• Keep the account “open”
• By making things private you limit the search
functionality and benefits of Twitter
• Follow people you know
• Follow people who tweet about topics you like

13. Managing
Lists and Topics
• Sort people that you follow on lists or by topics

14. Making Twitter Work For You
Lead Generation
• Connecting to people based on mutual likes
• Direct message people solutions to problems they
tweet about

15. Making Twitter Work For You
Increasing your followers
• Tweet to people messages that are important to
them
• Follow people with similar interests
• Tweet messages with proper topic tags
• Engage in conversations surrounding trending
topics
• Retweet messages from Twitter influencers
• Add your Twitter name everywhere - to your blog,
other social networks, email signature, etc.