Twitter 101

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A basic introduction to Twitter.

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Twitter 101

  1. 1. <ul><li>Twitter 101 </li></ul><ul><li>Eileen O’Brien </li></ul><ul><li>@eileenobrien </li></ul>
  2. 2. What’s Twitter? <ul><li>Twitter is a free social networking and micro-blogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them </li></ul><ul><li>Twitter simply asks: What are you doing? </li></ul><ul><li>Launched October 2006 </li></ul><ul><ul><li>Gained popularity during SXSW in March 2007 </li></ul></ul><ul><ul><li>Gained notoriety during SXSW in March 2008 </li></ul></ul>
  3. 3. How Do I Join Twitter?
  4. 4. Why Use Twitter? <ul><li>Twitter can help you reach your marketing, recruiting, sales or personal goals </li></ul><ul><li>First, determine your reason for using Twitter: </li></ul><ul><ul><li>Learn more about a particular topic </li></ul></ul><ul><ul><li>Build relationships with people in your industry </li></ul></ul><ul><ul><li>Market a product or organization </li></ul></ul><ul><ul><li>Establish/control your personal brand </li></ul></ul><ul><ul><li>Provide customer support </li></ul></ul><ul><li>Your goal should dictate your approach </li></ul>
  5. 5. Different Approaches
  6. 6. Different Approaches
  7. 7. Different Approaches
  8. 8. Golden Rules <ul><li>Twitter is all about being human, so have personality </li></ul><ul><li>Never say anything you wouldn’t want to say in front of your mother </li></ul><ul><li>Remember, it’s a permanent record </li></ul><ul><li>Treat others with respect </li></ul><ul><li>Add value </li></ul>
  9. 9. Success Stories <ul><li>Dell ( http://twitter.com/Direct2Dell ) </li></ul><ul><li>Comcast ( http://twitter.com/ComcastCares ) </li></ul><ul><li>Zappos ( http://twitter.com/zappos ) </li></ul><ul><li>American Red Cross ( http://twitter.com/RedCross ) </li></ul>
  10. 10. Who to Follow <ul><li>I recommend quality over quantity </li></ul><ul><li>To find followers, search on your topics of interest </li></ul><ul><li>Look at who others follow </li></ul><ul><li>Check out tools such as </li></ul><ul><ul><li>http://whoshouldifollow.com </li></ul></ul><ul><ul><li>http://twitterel.com </li></ul></ul><ul><ul><li>http://twubble.com </li></ul></ul><ul><ul><li>http://nearbytweets.com </li></ul></ul><ul><li>Take your time and enjoy yourself </li></ul>
  11. 11. How To Get Followers <ul><li>When you follow someone send them a tweet explaining why you are following them </li></ul><ul><li>Search on your area of interest and then answer questions or respond </li></ul><ul><ul><li>Http://tweetscan.com </li></ul></ul><ul><li>“ Seek out people you can help, in real life, in charities and do it!” Wil Reynolds </li></ul>
  12. 12. Why Do I Use Twitter? <ul><li>Networking and knowledge </li></ul><ul><ul><li>To hear about organizations and events </li></ul></ul><ul><ul><li>To learn and get interesting ideas </li></ul></ul><ul><ul><ul><li>Links to articles/resources </li></ul></ul></ul><ul><ul><li>To share knowledge </li></ul></ul><ul><ul><li>To stay innovative </li></ul></ul><ul><ul><li>To look for a job! </li></ul></ul>
  13. 13. What’s Tweetdeck? <ul><li>There are a variety of applications that support Twitter and enable easier and mobile use </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Tweetfon </li></ul></ul><ul><ul><li>Tweetberry </li></ul></ul><ul><li>URL shorteners </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>TinyURL.com </li></ul></ul><ul><ul><li>ow.ly </li></ul></ul>
  14. 14. Twitter Terms <ul><li>Twitter Terms </li></ul><ul><ul><li>Mistweet - A Twitter message you wish you hadn't sent </li></ul></ul><ul><ul><li>Tweetup - When Twitter users get together for an &quot;in person&quot; meeting </li></ul></ul><ul><ul><li>Twoosh - A perfect, 140 character Tweet </li></ul></ul><ul><ul><li>Retweet (RT) - When one Twitter user reposts a link shared by another Twitter user </li></ul></ul>
  15. 15. Guidelines <ul><li>Chris Heuer’s Social Media Principles </li></ul><ul><ul><li>Don’t Just Be Human, Be Yourself </li></ul></ul><ul><ul><li>Don’t Just Be Aware, Be Smart </li></ul></ul><ul><ul><li>Don’t Just Be Honest, Have Integrity </li></ul></ul><ul><ul><li>Don’t Just Be Respectful, Live By the Golden Rule </li></ul></ul><ul><ul><li>Don’t Just Be a Participant, Contribute Value </li></ul></ul><ul><ul><li>Don’t Just Be Open, Be an Agent of Change </li></ul></ul><ul><ul><li>Don’t Just Be Courageous, Be Willing to Fail </li></ul></ul>
  16. 16. Questions? <ul><li>Thanks! </li></ul>

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