Tweet Well for Good 2
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
...
What we’ll cover
•
•
•
•

How to tweet well?
How to build your audience?
How to build your community?
How to know how well...
@Mentions
Interactions
Using Twitter Lists
Assigning to Twitter List(s)
Making Twitter Lists Private
Using Tweetdeck to Tweet
Columns for search results, lists, TLs, etc.
Tweet

Search
Choose Acct(s)

Add Image
Schedule Twe...
Using Tweetdeck to Search & Monitor
How to build your audience?
• Connect – Follow people you want following you
• If you tweet about their interests 15-30% w...
Tweet Opportunities
• Take advantage of heightened attention to your
issues:
–
–
–
–

Breaking News
Trending Topics/Hashta...
Finding People to Follow
•
•
•
•

Serendipity – People you follow mention and RT others
Research – Keyword & hashtag searc...
Directories & List Builders

• Directories of influential tweeters
– WeFollow.com – Keyword & location
– Tweetbe.at – Keyw...
Find influencers to follow – Articles
• Search on Google for “Top
Tweeters” for an issue/topic
–
–
–
–
–

Top 100 Int’l Bu...
Find influencers to follow –
Drilling on Twitter
• Find an issue expert
– Follow who they
follow
– Follow their followers
...
Search on Twitter
• Twitter’s Advanced
Search
– Search keywords
– Search hashtag
– Search by tweeter
– Search by location
...
Clean your list – Unfollow dead weight
• Twitter limits
– Until you have 2,000 followers, you can only follow
2,000
– Beyo...
How to build your community?
• When you find people with shared interests, engage
them in conversations.
• Draw many peopl...
How to know how well you are doing?
• Audience engagement
– You want RT, #FF, shares, comments, likes, repins & 1+
• Audie...
Tools to Use
•
•
•
•
•
•

Klout.com
Twitalyzer.com
TweetReach.com
Topsy.com
SocialMention.com
TwitterCounter.com

How to k...
Tweet Well for Good 2
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
...
Upcoming SlideShare
Loading in …5
×

Twitter Training Deck 2 2013.10.14

2,439 views

Published on

Published in: Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
2,439
On SlideShare
0
From Embeds
0
Number of Embeds
343
Actions
Shares
0
Downloads
67
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Twitter Training Deck 2 2013.10.14

  1. 1. Tweet Well for Good 2 Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  2. 2. What we’ll cover • • • • How to tweet well? How to build your audience? How to build your community? How to know how well you are doing?
  3. 3. @Mentions
  4. 4. Interactions
  5. 5. Using Twitter Lists
  6. 6. Assigning to Twitter List(s)
  7. 7. Making Twitter Lists Private
  8. 8. Using Tweetdeck to Tweet Columns for search results, lists, TLs, etc. Tweet Search Choose Acct(s) Add Image Schedule Tweet
  9. 9. Using Tweetdeck to Search & Monitor
  10. 10. How to build your audience? • Connect – Follow people you want following you • If you tweet about their interests 15-30% will follow you back. • Engage – Talk to people you want following you • Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. • Recommend – RT/#FF followers you want • Recommend people you want following you to your followers. • Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
  11. 11. Tweet Opportunities • Take advantage of heightened attention to your issues: – – – – Breaking News Trending Topics/Hashtags Significant dates & events Key people talking/writing about your issue • Highlight connections – Ex. Breaking news about voter suppression in one state can be used to draw attention to your report about another state (and vice versa)
  12. 12. Finding People to Follow • • • • Serendipity – People you follow mention and RT others Research – Keyword & hashtag searches Directories – Special Twitter search tools Drilling Down – Into followers, followed & lists of other tweeters How to build your audience?
  13. 13. Directories & List Builders • Directories of influential tweeters – WeFollow.com – Keyword & location – Tweetbe.at – Keywords – ListAtlas.com – Twitter Lists – Twiangulate.com – Mine Followers • Register on the directories so people find you How to build your audience?
  14. 14. Find influencers to follow – Articles • Search on Google for “Top Tweeters” for an issue/topic – – – – – Top 100 Int’l Business Top 20 UK Politics The FP Twitterati 100 Top 50 Climate Tweeters 50 Favorite Immigration Tweeters How to build your audience?
  15. 15. Find influencers to follow – Drilling on Twitter • Find an issue expert – Follow who they follow – Follow their followers – Follow their lists How to build your audience?
  16. 16. Search on Twitter • Twitter’s Advanced Search – Search keywords – Search hashtag – Search by tweeter – Search by location – Search by sentiment How to build your audience?
  17. 17. Clean your list – Unfollow dead weight • Twitter limits – Until you have 2,000 followers, you can only follow 2,000 – Beyond that, you can follow 10% more than follow you • Purge followers to maintain room to grow – People who don’t follow you back (unless they are interesting) – People who never retweet others – People who SPAM, shills, etc. How to build your audience?
  18. 18. How to build your community? • When you find people with shared interests, engage them in conversations. • Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc. • Link your conversation with a common hashtag • It’s just like doing it offline… Create conversations
  19. 19. How to know how well you are doing? • Audience engagement – You want RT, #FF, shares, comments, likes, repins & 1+ • Audience quality (& size) – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views Measuring Success
  20. 20. Tools to Use • • • • • • Klout.com Twitalyzer.com TweetReach.com Topsy.com SocialMention.com TwitterCounter.com How to know how well you are doing?
  21. 21. Tweet Well for Good 2 Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com

×