Slides from NYC Foodscape's presentation for the New York Women's Culinary Alliance's Social Media Workshop on how to take your Twitter platform to the next level and strategize on making your business more social media friendly. Themes include: understanding your target market, creating content and campaigns, monitoring content, top tricks of engagement, and knowing your competition
These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
The Dos and Don'ts of Digital: Using Social Media for Professional AdvancementJay Bernhardt
Social media sites have become powerful and important tools for public health as they have grown in popularity and they also offer many features that can be utilized for professional development and advancement. When used wisely and prudently, social media sites and platforms offer great potential for professional development by building and cultivating professional networks, as well as sharing information to increase one’s recognition and improve one’s reputation. They also provide a medium for increasing one’s knowledge and awareness of timely news and trends by following important organizations, opinion leaders, and influential professionals. When used unwisely and imprudently, there is the potential to delay, damage, or even destroy one’s professional and personal life. In this webinar, Dr. Bernhardt will offer recommendations for using Facebook, LinkedIn, and Twitter for professional development and caution against online behaviors that may have negative professional consequences.
This was a talk at the monthly tweetup: SMBNH (Social Media Breakfast New Hampshire) on April 18, 2013 at NHPR's (New Hampshire Public Radio) studio in Concord NH. The main focus was using automated tools to gather intel about customers, partners, competitors and markets to better prepare and engage them online.
The PLET method for understanding and successfully using TwitterJames Hutto
Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"
This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.
My January 2013 talk for student-athletes at St. Lawrence University on navigating the differing demands and pressures of being a private person, a student, an athlete, a celebrity, and an ambassador of St. Lawrence while cultivating an online personality.
These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
The Dos and Don'ts of Digital: Using Social Media for Professional AdvancementJay Bernhardt
Social media sites have become powerful and important tools for public health as they have grown in popularity and they also offer many features that can be utilized for professional development and advancement. When used wisely and prudently, social media sites and platforms offer great potential for professional development by building and cultivating professional networks, as well as sharing information to increase one’s recognition and improve one’s reputation. They also provide a medium for increasing one’s knowledge and awareness of timely news and trends by following important organizations, opinion leaders, and influential professionals. When used unwisely and imprudently, there is the potential to delay, damage, or even destroy one’s professional and personal life. In this webinar, Dr. Bernhardt will offer recommendations for using Facebook, LinkedIn, and Twitter for professional development and caution against online behaviors that may have negative professional consequences.
This was a talk at the monthly tweetup: SMBNH (Social Media Breakfast New Hampshire) on April 18, 2013 at NHPR's (New Hampshire Public Radio) studio in Concord NH. The main focus was using automated tools to gather intel about customers, partners, competitors and markets to better prepare and engage them online.
The PLET method for understanding and successfully using TwitterJames Hutto
Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"
This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.
My January 2013 talk for student-athletes at St. Lawrence University on navigating the differing demands and pressures of being a private person, a student, an athlete, a celebrity, and an ambassador of St. Lawrence while cultivating an online personality.
How to use twitter to grow your businessAndrea Vahl
Are you having trouble understanding how you should be using Twitter for your business? Do you need a solid base of Twitter knowledge so you can lay out your marketing strategy? Find out how and get my e-book: www.andreavahl.com/twitterbook
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
The #@√'s of Twitter
1. Sprouting and Nurturing Healthy Ideas
All photos by and property of Carolyn Zezima, NYC
Foodscape, except where otherwise indicated
The #@ of Twitter
Carolyn Zezima, President
NYC Foodscape
2. Overview
of Twitter
Topics
• Profiles
• Following
• Basic Tweeting
• Retweeting/Likes
• Hashtags and
Mentions
• Attracting
Followers
• Scheduling/Man
aging
• Amplifying and
Influencing
• Analytics
3. Creating a
Twitter
Profile
Who are
you?
• Marketing 101:
Same
questions as
any
brand/identity/
marketing
strategy
• User Name v.
Display Name
• Username can be
up to 15
characters long.
• Display name can
be up to 50
characters long.
• Bio
• Location
• Website
• Profile Image
• Header Image
• Color
• Verified
Account
• IPhone or
Android App
• Twitter Help
Center
5. Follow the
Leaders
(and the
Iconoclasts)
• Mainstream
leaders in
industry
• Journalists and
Storytellers
• Pot-stirrers,
advocates and
innovators
• Know your
“enemy” and the
competition and
their followers
• Follow who the
people you
follow follow
• Twitter
Suggestions
NYC Foodscape
Suggestions
6. Basic
Tweeting
• Is Twitter the Best
Social Media Tool
for that message?
• Content is still king,
but timing is
everything
• Events, News, Recipes,
Promotions,
Campaigns, Causes,
Accomplishments,
Speaking/Teaching,
Conferences, “Live”
Tweeting
• When depends on what
and who?
• Subject areas: Broaden
w/out confusing or
diluting your brand
• Political v. Policy (at
your own risk)*
• Short, engaging,
280 (was 140 so
less is more)
• Again, who are you
and who do you
want to read it?
• Aspirational
• Thought
leadership/Problem
solver
• Advocacy
• Promotion
• Use Photos, Links,
Videos
• Going Live (but BE
prepared!)
• Pinned Tweets
15. Hashtags
and
Mentions
Mention Others
• To give credit or
if they would be
interested
• Often will
retweet and/or
follow in
response
• Don’t start a
tweet @ b/c
then only for
them.
• Use when it will
help, not hurt.
Don’t annoy, be
obsequious or
name drop
• Advocacy v.
Takedown
culture: Be
careful who you
alienate.
• Find the @ you
want (Real
names v. @)
18. The
Company
You Keep-
Attracting
Followers
• Who do you WANT
v. who do you get
• Influencers and
Retweeters
• Customers,
Readers, etc.
• Organic/Boutique v.
Random/Bots
• More is NOT always
better
• Again, content and
timing are king
• Post regularly (but
not just “cuz”)
• Follow those who
follow you if you
want them to follow
you (i.e., block the
bots and the porn
or you’ll become
the company you
keep)
• Linking social
media accounts
• Buying followers??
19. Amplifying
and
Influencing
the
Conversation
• Trends v. hype
• Twitter Chats
• Twitter
Storms/Campaigns
• Contests and
raffles
• Twitter ads
• Sponsors and
guest bloggers
• Buying followers,
using bots and
trolls???
• Timing
• Luck
23. Scheduling
and
Managing
• Timing v.
Timeliness
• Social Media Apps
& Schedulers (e.g.,
Hootsuite, Buffer,
TweetDeck, Sprout
Social, Social Oomph,
IFTTT)
• Monitoring
hashtags
• Linking Social
media accounts
(e.g., Instagram or
LinkedIn to
Twitter)
• Creating and
getting on lists to
keep track of who
tweets what
– NYC Foodscape lists
24. Analytics
• Types of things you
can measure/learn:
• Top Tweets
• Best Followers
• Engagement rate
• Impressions
(potential reach)
over time
• Clicks
• Audience interests
• Audience country
and region
• Comparison
audience
• A/B or Split Testing
(to find out what
text, photos,
headlines, actions,
etc. works best v.
you’re missing)
• NYWCA analytics
• Apps/Services
• Consultants
25. About Carolyn Zezima
Carolyn Zezima is the president of NYC
Foodscape, a food systems & urban ag
consulting business and blog, and author of
Sustainable Affordable Housing Management:
A Money-Saving Guide to Keeping Your Site
Green, Healthy & Energy Efficient by
Vendome Group, LLC. Areas of Expertise:
Ø Food business start-up, business, culinary and
planning
Ø Urban farming consulting
Ø Policy/cause advocacy and writing
Ø Training and public speaking services
Ø Strategic planning, partnerships and
collaborations
Ø Board development & donor stewardship
Ø Marketing, communications, social media &
branding
Ø Human resources management
All photos by and property of Carolyn Zezima, NYC
Foodscape, except where otherwise indicated
26. Questions?
All photos by and property of Carolyn Zezima, NYC
Foodscape, except where otherwise indicated